Philips-Cetree Energy Efficient Mobile Showhome Makes a Stop at Philips Malaysia Offices

Second Phase of A Simple Switch campaign launched.

Dr R Kumar, Chairman and CEO of Philips Malaysia Sdn Berhad signing the A Simple Switch banner, flanked by Philips employees.

Petaling Jaya, May 22nd, 2008 – The Philips-Cetree Energy Efficient Mobile showhome today visited the Philips Malaysia offices at Menara Axis, Petaling Jaya, launching the second phase of Philips Malaysia’s A Simple Switch campaign which last year brought the education of energy efficiency to rural areas nationwide.

The visit, officiated by Dr. R. Kumar, Chairman and Chief Executive Officer of Philips Malaysia Sdn Bhd saw the employees of Philips Malaysia pledge to make a simple switch to an energy efficient lifestyle by signing the A Simple Switch banner. The employees were also introduced to the technology and products featured in the showhome.

“Philips Malaysia is very serious about our social responsibility programs with the local community,” said Dr. R. Kumar, Chairman and Chief Executive Officer of Philips Malaysia Sdn. Bhd. “In June last year, we launched the Philips-Cetree Mobile Showhome to address energy issues by educating people in rural areas on the need for energy conservation and alternative energy sources.”

He added that the success of the roadshows in 2007 led Philips Malaysia to continue in their collaboration with Cetree in bringing the education of energy efficiency to primary schoolchildren across Malaysia.

“We selected primary schools as the next phase as Philips believes that living an energy-efficient lifestyle should be a habit cultivated from childhood. Furthermore, the effort is in-line with the government’s 2008 Budget initiative to promote the education of energy efficiency and the use of renewable energy.” said Dr. Kumar.

The first roadshow of the second phase will be launched at Sekolah Kebangsaan Klang Gate, Gombak on June 12th, 2008 where the Philips-Cetree Energy-Efficient Mobile Showhome will act as an ambassador, showcasing renewable energy sources and providing simple tips on how to save energy on a daily basis to the school children. The children will also be able to participate in specially designed games such as energy-focused versions of ‘Monopoly’ and ‘Snakes & Ladders’.
There will also be an exchange activity where students can bring an incandescent lightbulb to be exchanged for a Philips energy saving lightbulb, and a ‘pledge wall’ for students to pin their energy-saving resolutions to lead an energy-efficient lifestyle.

With the demand for electricity growing faster than the country’s economy, ways have to be found to conserve energy. The Philips-Cetree Energy-Efficient Mobile Showhome contains five knowledge kiosks – General Knowledge on Renewable Energy, Energy-Efficient Electrical Equipment, Solar Thermal, Solar Electric and Biomass – comprising of simple activities that give practical experience. Believe it or not, the engine is designed to run on 100% palm oil.

“It is important that awareness on energy efficiency is cultivated at a young age, as the efficient use of energy should begin at home and in the classroom, which can then expand to businesses and communities. This will reduce the need to use up natural resources, and preserve the environment for generations to come,” said Cetree Task Manager (Mobile Exhibition Unit) & Chief Secretariat, Badrol Hisham bin Mohd Nowani “Therefore, it is important that we drive awareness on the benefits of using energy-efficient items or equipment, which we will continue with the aid of the Mobile Showhome.”

The Philips-Cetree Energy-Efficient Mobile Showhome will be traveling to various schools in Selangor, Melaka, Pahang and Penang over the next few months. Some of the roadshow locations include Sekolah Kebangsaan Klang Gate Gombak (Selangor), Sekolah Kebangsaan St Frances (Melaka), Sekolah Kebangsaan Jalan Bahagia Temerloh (Pahang) and Sekolah Kebangsaan Convent Bukit Mertajam (Penang).