HP ProCurve unveils new “Network of Choice” brand strategy

Appoints ECS Astar as new distributor for Malaysia

KUALA LUMPUR, Malaysia, 5 June 2008 – HP ProCurve Networking, the world’s number two enterprise networking vendor, has announced a new brand strategy that reinforces its commitment to providing businesses with the best choice of open, standards-based networking solutions and services. The “Network of Choice” brand emphasizes ProCurve’s Adaptive Networks vision to enable customers to implement open, standards-based networks that adapt to the changing needs of users, applications, and organizations.

As part of its strategy in Malaysia, HP ProCurve has signed a strategic distributorship agreement with ECS Astar Sdn Bhd to market HP ProCurve’s entire range of wired and wireless networking solutions throughout the country.

This partnership will enable HP ProCurve to leverage on ECS Astar’s proven track record, strong technical expertise and a wide reseller network of about 2,000 dealers to provide large and small companies in Malaysia with secure and reliable solutions to build adaptive networks to support their businesses.

“HP ProCurve’s continual market growth and leadership in the enterprise networking market is a direct correlation to the expansion of our enterprise-class products and solutions, as well as the pool of customers who have been embracing our Adaptive Networks vision,” said Louis Au, Vice President and General Manager, Asia Pacific and Japan of HP ProCurve Networking.

“ECS Astar is very excited about this new partnership with HP ProCurve, the world’s fastest growing networking company. With our broad base of resellers nation-wide, ECS Astar will significantly expand the distribution of ProCurve products across Malaysia and offer compelling network solutions to customers,” said AK Tee, General Manager of ECS Astar.

“We are pleased to appoint ECS Astar as HP ProCurve’s enterprise networking solutions partner. Both government and enterprises are currently seeking networking solutions that provide higher performance, value and services. HP ProCurve offers organizations in Malaysia excellent value with best-in-class enterprise networking solutions at affordable prices with industry leading warranty,” said Ronald Choo, head of Hewlett-Packard Malaysia SPO.

Network of Choice
HP ProCurve believes that in order to get the most business value from a network, customers must be able to choose the best available solutions. HP ProCurve is an advocate of open versus proprietary models. By enabling choice over a standards-based and secure architecture, HP ProCurve helps customers maximize the business value of their networks.