Rainmaker Group Introduces Cutting-Edge Technology to Malaysian Gaming Industry

Kuala Lumpur, 16 June 2008 – The Rainmaker Group, a world leader in Automated Profit Optimisation software and services, is announcing its entrance into the Malaysian market with the Malaysian launch of its revolutionsm Product Suite.

The software, targeted to casino, hotel and multi-family housing industries will increase profitability through” Total Customer Value”, a concept that allows gaming operators to assess and track each customer’s total spend, which is different from room revenue.

Rainmaker executives, who visited the region four times in the past six months, found that the Malaysian gaming operators are receptive to using this concept to increase profitability.

“Asian gaming operators understand that they can increase revenue by securing the most profitable customer, whether it’s a gaming or cash customer,” said Bruce Barfield, President of The Rainmaker Group.

“With the operators’ support, we are confident that our software and services can help boost the Malaysian gaming industry which is expected to grow 15% every year*,” he added.

Barfield explained that if a hotel or casino is not using profit optimisation software and has a night when there is demand but low supply, the first person who calls gets the room.

With a profit optimisation solution in place, the hotel operator can see the potential value of each guest segment and, based on that information, maximize their revenue by providing rooms to customers who represent the greatest dollar potential.

Rainmaker’s revolutionsm Product Suite gives hotels and casino gaming properties the ability to revenue manage total customer value for gaming guests, whose rooms may be comped, and non-gaming cash guests who have retail, spa and restaurant spend.

The revolution Product Suite is an enterprise profit optimisation system for chains and hotel groups that enables casino properties to increase revenue by instantly determining the minimum acceptable value of each new reservation based on total customer value. This helps hotels secure the most profitable mix of business, while ensuring there is space available for a property’s best customers.

* according to David Green, director of gaming practice at PricewaterhouseCoopers' Macau office