“Partnership with LH Sales & Marketing to increase distribution channel and expand market outreach”
Kuala Lumpur, 23 August 2011 - U Mobile Sdn Bhd, Malaysia’s most dynamic and innovative telco service provider is set to boost its market penetration thanks to its recent partnership with LH Sales & Marketing Sdn Bhd (LHSM), Malaysia’s leading distributor in the Fast Moving Consumer Goods (FMCG) sector. With this partnership, U Mobile aims to increase its distribution channel for prepaid starter packs and top-ups by over 10,000 retail outlets, therefore expanding its market outreach.
Speaking on the partnership, Dr. Kaizad Heerjee, Chief Executive Officer of U Mobile Sdn Bhd said, “This partnership marks the coming together of two innovative entities that are both dynamic and responsive to its target audiences. With LHSM’s expertise in the FMCG sector especially in sales, distribution and marketing, combined with U Mobile’s innovative and value-add offerings, we’re set to see tremendous growth for the remainder of the year.”
“In addition, the U Mobile brand will also be more visible as we enhance our product accessibility to provide the ultimate convenience for our customers,” he said.
LHSM is the national distribution arm of Lein Heng Group, specializing in sales & marketing, warehousing and distribution solutions catering to the FMCG sector. Notable clients within their portfolio are Procter & Gamble, Marlboro, Dumex, Kraft and other noteworthy brands, with distribution channels ranging from hypermarket chains such as Giant, Tesco and Carrefour to independent convenient stores located in residential areas.
This strategic partnership also marked a milestone for the company, making U Mobile one of the first telco operators in the region to employ a non-traditional approach in marketing telco products and services. The collaboration is an expansion of the company’s existing partnership with other non-traditional distribution channels including 145 Singer outlets and 1,200 of 7-eleven stores nationwide.
Dato’ Kong Hong Meng, Managing Director and owner of Lein Heng Group said, “We are excited about the endless possibilities that will come with this partnership. We commend U Mobile for taking bold steps to move into the grocery FMCG Retail Channel. I believed that LHSM will add value to U Mobile by bringing its dynamic and innovative products and services to our existing customers, from Hyper to Supermarket, Chinese Medical Halls to Pharmacies, Sundry Shops to convenience stores nationwide.”
With immediate effect, LHSM will begin offering U Mobile’s prepaid starter pack and reload cards at all 3,000 of its retail outlets within the Klang Valley. In the near future, U Mobile products will be offered at all 13,000 retail outlets under LHSM’s list of fifteen distributors nationwide.
For more information on the partnership and other U Mobile products and services, please visit http://www.u.com.my/U MOBILE与国内首要畅销消费品经销商建立伙伴关系，业务势必更上一层楼
“U Mobile 与LH 销售及市场有限公司建立伙伴关系将增加经销管道和扩大市场覆盖率”
吉隆坡2011年8月24日讯 -马来西亚最具活力和创新的电讯服务提供商U Mobile有限公司和最近与国内畅销消费品行业首要经销商-兴销售及市场有限公司(LHSM)建立伙伴关系后，势必促进公司的市场渗透率。U Mobile 预计建立此伙伴关系将使公司的预付启用配套和充值经销管道增加超过10,000 家零售商户，进而扩大其市场覆盖率。
U Mobile 执行长Dr. Kaizad Heerjee在提及此伙伴关系时表示, “这项伙伴关系标志着两个具有活力和响应目标对象的创新机构之间的合作。凭着 LHSM在畅销消费品行业，尤其是销售、经销和营销方面的专长，加上U Mobile 提供创新和增值的产品与服务，我们将能在今年内实现可观的成长。”
“除此以外，由于我们提供最方便的管道让顾客获得我们的产品，也将能更加凸显U Mobile的品牌。”
LHSM 是联兴集团全国性的经销机构，专门从事于畅销消费品行业的销售、营销、库存及经销业务。该公司著名的客户包括Procter & Gamble、Marlboro、 Dumex、Kraft 等名牌产品； 该公司的经销管道包括霸市连锁如Giant、Tesco和 Carrefour 以及住宅区的个别便利商店。
此项策略伙伴关系也标志着U Mobile 的一个里程碑，促使该公司成为本地区内首先采用非传统方式推销电讯产品和服务的电讯公司。此项合作也是U Mobile与其他非传统经销管道现有伙伴关系的延续。U Mobile 的现有经销管道包括遍布全国的145 家 Singer 分行和1,200 间 7-eleven 便利店。
联兴集团董事经理兼业主拿督江汉明说, “我们对这项伙伴关系带来的无限可能感到很高兴。我们也对U Mobile 采取大胆的步骤进军畅销消费品零售管道表示赞许。 我相信LHSM 将能使U Mobile 的产品和服务增值，透过霸市、超市、中药行、西药房、杂货店及便利商店，将它具有活力和创新的产品及服务带给我们现有的顾客。”
从即日起， LHSM 将在巴生谷范围内的所有3,000 间零售商户开始经销U Mobile的预付启用配套和充值卡。在不远的将来， U Mobile 产品将在LHSM设于全国15 家经销商旗下的所有13,000家商户销售。
欲了解有关上述伙伴关系及其他U Mobile产品与服务的详情， 请浏览http://www.u.com.my/
No comments:
Post a Comment