SCCyberworld

Saturday, August 20, 2011

WD DIGITAL LIFE STORE NOW LANDED IN MALAYSIA

Opens in Penang, WD Digital Life Store offers full range of WD products
Penang, Malaysia – August 19, 2011 - Western Digital® (NYSE: WDC), the world’s leader in digital storage solutions, today officially opened WD Digital Life Store in Penang, Malaysia. Located at Lot 02-18, Level 2, 1st Avenue Mall, WD Digital Life Store will offer consumers a fully interactive shopping experience featuring WD’s full range of external storage devices and internal hard disk drives. Operating hours of the store will be from 10 AM to 10 PM from Monday to Sunday.

Consumers can expect an exciting array of activities when they visit the WD Digital Life Store such as demonstrations of WD TV® Live Hub™ media center, a Full-HD 1080p media player with a 1 terabyte (TB) built-in network hard drive that gives users the freedom to play all their personal media on any screen in the home; WD Photos™ photo viewer app, which enables remote access to content stored on their WD network drive from their portable device, anywhere in the world; as well as an exhibition of the WD SmartWare™ software, a visual backup software with password protection and hardware encryption to ensure user’s data is protected.

Newly launched products will also be showcased in the WD Digital Life Store first hand, such as the new My Book® Live™ personal cloud storage. My Book Live provides shared storage on home network that can be accessed wirelessly within and outside the home. Share files with Mac® computers and PCs, stream media to entertainment center, and access files remotely with the WD 2go™ app and website.

Another highlight in the Penang Digital Life Store is to showcase WD internal hard drives. WD has introduced the WD Caviar® Blue™, WD Caviar® Green™ and WD Caviar® Black™ internal hard drives, designed to help endusers easily make the right choice when they shop for a hard drive. WD Caviar Blue hard drives are designed for desktop performance and reliability and are ideal for everyday user or business computing. WD Caviar Green drives offer significant power saving and are ideal for environmentally friendly PCs and external storage applications. WD Caviar Black drives represent maximum desktop performance and are ideal for power computing applications.

“Data consumption is on the rise and such storage solutions are of utmost importance in ensuring that data is always protected and that it can be easily accessed through an interactive network,” said Margaret Koh, WD Sales Director, Asia South. “The first WD Digital Life Store in Malaysia will provide Malaysians an avenue that will conveniently allow them to experience WD’s comprehensive range of storage and entertainment solutions all in one place.”

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