HTC AND BEATS INTRODUCE NEW HTC SENSATION XE WITH BEATS AUDIO, THE FIRST PHONE WITH INTEGRATED BEATS AUDIO

New 1.5 GHz dual core processor and longer battery life extend the HTC Sensation XE with Beats Audio’s sophistication and overall experience

Malaysia – 10 October, 2011 – HTC Corporation, a global leader in mobile innovation and design, today unveiled the new HTC Sensation XE with Beats Audio™ – the first in a new line of HTC smartphones to feature Beats Audio™ technology to deliver studio quality audio. Taking HTC’s flagship handset to a new level of high fidelity audio, the HTC Sensation XE with Beats Audio™ offers consumers the ultimate multimedia experience, setting a new standard for audio quality in the mobile market. In addition, the HTC Sensation XE with Beats Audio™ boosts performance and battery life even further with the addition of a blazing fast 1.5 GHz dual core processor and an extended battery of 1730 mAh that enables you to listen, watch, speak and browse for even longer.

“We believe that audio is a crucial part of any consumer’s mobile experience and will continually push the audio boundaries to encompass not only improved voice but music, movies and games,” said Lennard Hoornik, President of HTC South Asia Pacific. “The HTC Sensation XE with Beats Audio™ offers a truly incredible experience that demonstrates our leadership in innovation and technology, as well as our commitment to place consumers at the center of their mobile worlds.”
The Ultimate Audio Experience
The HTC Sensation XE with Beats Audio™ is the first handset to offer a Beats Audio™ experience — a combination of software & hardware that allows you to hear music the way the artist intended. When used with the exclusive custom made Beats headset, the handset automatically switches to the bespoke Beats Audio™ sound profile, delivering audio tracks tuned specifically for the headphones.

Plug in your custom made Beats headset and you’ll instantly notice a fuller bass and crisper vocals and a new level of clarity and range as the specially designed headphones work seamlessly with the HTC Music application.

Beats Headphones
The HTC Sensation XE with Beats Audio™ also ships with a microSD card (8GB) allowing you to carry thousands of songs. The exclusive custom made Beats headset feature a remote control, allowing you to pause, play or skip through tracks and answer/end calls while the phone is in your pocket.

Availability
The HTC Sensation XE with Beats Audio™ will be available at authorized retailers at a suggested retail price of RM 1,999 by end October 2011 onwards.