Take Astro with You, Wherever You Go

Watch the Best of Astro on your smartphone, tablet, laptop and PC

KUALA LUMPUR, 30th May 2012—Imagine that you are watching the last 10 minutes of an exciting football Finals at home, when your friend arrives to pick you up and you have to be on your way. Imagine the frustration of missing out on the winning goal. With Astro On-The-Go, you will never have to experience such frustration ever again, as you can now take that LIVE game with you wherever you go.

Watch the best of Astro on smartphones, tablets or laptops with Astro On-The-Go—an innovative service which delivers non-stop entertainment anytime, anywhere. With Astro On-The-Go, customers can enjoy immediate access to Astro TV Channels, LIVE Events, Video-On-Demand (VOD) and Catch Up TV across multiple online and mobile devices, starting with the iPad. [L-R] Mr. Brian Lenz, Chief Innovation Officer of Astro, Aznil Nawawi, Ms. Liew Swee Lin, Chief Commercial Officer of Astro, Dato’ Rohana Rozhan, Chief Executive Officer of Astro, Mr. Henry Tan, Chief Operating Officer of Astro at the launch of Astro On-The-Go.

Dato’ Rohana Rozhan, Chief Executive Officer of Astro said, “As a leading-edge innovator, Astro has many ‘firsts’ like High Definition, 3D, PVR and Astro First. Today, we proudly unveil another innovative ‘first’ and I am proud to introduce Astro On-The-Go, an innovative new service where you can enjoy your favourite shows on the devices of your choice. Astro On-The-Go is an individual's Personal TV experience which you can take with you, your favourite Astro shows from your home to your smartphone, tablet and laptop on the go. For instance, you can be enjoying live football matches on your iPad while you are traveling in your car.

Astro On-The-Go also satisfies the demands of the younger generation and is the perfect complement to their lifestyle choices. Astro On-The-Go marks our journey from the living room to all rooms within each and every household. We at Astro aspire to grow our customer base by addressing the lifestyle needs of not only the household, but also the individuals within each home. Through Astro On-The-Go and more innovative services to come, we believe we can be the customer’s choice for entertainment, education and information.”Astro On-The-Go gives you the opportunity to take Astro with you wherever you go.

Astro On-The-Go will be available in three phases. In the first phase, all Astro customers will be able to experience free preview of Astro On-The-Go from today until 31 August 2012. This free preview includes 11 TV channels, Catch Up Titles, Video On Demand Titles and LIVE events. In addition all Astro customers will be able to catch all 31 LIVE matches of UEFA EURO 2012, exclusive UEFA Catch Up videos, and UEFA VOD titles via Astro On-The-Go on their device of choice.

The commercial roll out of Astro On-The-Go, which starts on 1 September 2012 onwards, will see only Astro B.yond IPTV customers and customers with more than one decoder will be entitled to the service. During this phase, Astro On-The-Go will be extended to Android devices too. Phase three culminates in Astro On-The-Go being offered to all Astro customers and subsequently to non-Astro customers by the end of the year.Take the best of Astro with you, wherever you go

Currently, the 11 TV channels available on Astro On-The-Go includes CNN, Disney Channel, Disney Junior, One HD, Astro Awani, Astro Xiao Tai Yang, Astro TVIQ, Astro Warna, Astro AEC, Astro Ria Plus, and Astro Shuang Xing. More TV channels will be introduced in the near future.

Astro also introduces Video-On-Demand on Broadband connected decoders with PVR with access to a large library of local and international Video-On-Demand titles. With this, Astro customers can, for the first time, watch the latest Astro First and Sundance movies anywhere, anytime. More titles will soon be added into the VOD library, including exciting box office titles such as “Black Swan,” “Dorian Gray,” “California Solo” as well as Astro First Movie “Nongkrong.”

The video lineup on Catch Up TV will soon be extended to include new titles, which includes Malay hit “Ngongkrong” and local educational series “Oh My English,” Korean dramas such as “Secret Garden,” “Scales of Justice,” and “Its Ok Daddy’s Girl,” as well as Disney favourites in “Phineas and Ferb” and “Art Attack.”

Dato’ Rohana continued, “Astro On-The-Go and VOD reflects Astro’s continuous growth, as our ongoing efforts to embrace technological innovations and new content delivery platforms have allowed us to unlock Astro’s true potential as an integrated media group.

With Astro On-The-Go, everyone can watch, listen and even read the very best of Astro, anywhere and anytime, over any device of their choice. This is a significant step towards Astro’s aspiration to grow our customer base and to extend our reach to a wider viewership across every generation of Malaysians, wherever they are.”

For more information or to register for Astro On-The-Go, please visit www.astro.com.my/onthego.


任何时候任何地方都可随身携带Astro

只需通过智能手机、平板电脑、手提电脑和个人电脑就可观赏Astro的最佳节目

（吉隆坡30日讯）想像一下，当您在家里正观看着紧张刺激的足球决赛最后10分钟时，朋友正好到来接您出门，使您被迫错过这场制胜进球的遗憾，是多么让人感到沮丧！有了Astro On-The-Go，您绝对无须再经历如此懊恼之事，因为无论到什么地方，都能够紧随着Astro现场直播的球赛。

通过革新、改变行业面貌的全新服务--Astro On-The-Go，通过使用智能手机、平板电脑或手提电脑观赏Astro的最佳节目，随时随地都可享受不间断的娱乐。有了Astro On-The-Go，观众就能够在各种不同的上网和移动设备，从iPad到手提电脑等等，即刻观赏Astro
电视频道节目、现场直播节目、Video-On-Demand（VOD）和 Catch Up TV。

Astro 首席执行官拿督罗哈娜•诺珊 （Rohana Rozhan）说，“Astro作为一个走在前端的创新者，首创了多个‘第一’，如高清、立体3D、个人视频录像（PVR）和Astro First。今天，我们深感荣幸地推介另一首创服务 -- Astro On-The-Go，一项可以使用您所选择的设备观赏个人最喜爱的节目的创新服务。Astro On-The-Go是一项让您可以在家里，或是忙得不可开交时利用智能手机、平板电脑或手提电脑，随身携带您最喜爱的Astro节目的个人电视体验。例如，您可以在坐车出行的时候，通过您的iPad观赏现场直播的足球赛。

Astro On-The-Go也满足了年轻一代的需求，也吻合他们的生活风格选择。它让你观赏节目的范围不再只是局限于客厅中，而是扩大到家里各个角落，甚至是走出户外。Astro也致力于迎合家庭成员的个人生活风格需求，而并不只是针对家庭式的享受，以便扩大我们的用户群。我们相信通过Astro On-The-Go及未来更多的创新服务，Astro将可成为用户的娱乐、教育和讯息首选。”

Astro On-The-Go将分成三个阶段推行，在首阶段，所有Astro用户可从即日起至8月31日免费体验Astro On-The-Go的服务。这项免费预览服务包含了Astro其中11个电视频道、Catch Up TV、Video On Demand和现场直播节目。此外，所有Astro订户也将可利用他们所选择的设备，通过Astro On-The-Go追看2012年欧洲国家杯足球赛全部31场现场直播赛事。

商业性的Astro On-The-Go服务将从2012年9月1日正式开始，并仅限于Astro B.yond IPTV用户和拥有超过一台Astro卫星电视解码器的用户可享有这项服务。与此同时，Astro On-The-Go也将会把这项服务扩大至Android用户。而进入第三个阶段的Astro On-The-Go将开放给所有Astro用户，在年底逐渐扩大到非Astro订户群。

不论您到哪里，都能‘带同’Astro的最佳节目随行
目前，Astro On-The-Go所拥有的11个电视频道包括CNN、迪士尼频道、迪士尼少年、One HD、Astro Awani、Astro小太阳、Astro TVIQ、Astro Warna、Astro AEC、Astro Ria Plus，以及Astro双星频道。而在不久的将来还会增加更多的电视频道。

Astro也连带性地推介Video-On-Demand这项必须拥用PVR解码器及通过宽屏读取以收看更多本地和国际电影的服务。如此一来， Astro用户将可首次享受在任何时候、任何地方都可观看最新的Astro First及Sundance电影。

拿督罗哈娜补充说：“Astro On-The-Go反映了Astro的持续成长，就如同我们不断努力接受革新技术和新的传播平台，让我们可以发挥Astro作为综合性媒体集团的真正潜力。

有了Astro On-The-Go，所有人即可通过他们所选择的任何设备，在任何地方和任何时候，收看、收听和甚至读取Astro最棒的节目。这是Asrto扩大客户群的一项创举，并致力将把收视率范围推广至马来西亚各年龄与阶层人士，以迈向更明显的前进步伐。”

更多详情，请浏览 www.astro.com.my/onthego以便登记Astro随身看服务。