Yahoo! launches a bevy of advertising products for digital and mobile marketers

Mobile Video Ads, Smart Ads and Targeted Ads make a debut across Southeast Asia

KUALA LUMPUR, 31 MAY, 2012 – Yahoo!, the premier digital media company, announced the launch of a new series advertising products that will bring tailored, targeted and interactive ads to Southeast Asia. The mobile rich media ads, Smart Ads and targeted ads will leverage Internet's real-time interaction and Yahoo!’s in depth consumer insights to deliver innovative marketing campaigns across connected devices.

Audiences are spending more time on phones and tablet devices consuming content; this offers marketers the opportunity to engage them through mobile advertising. As the largest publisher of content with an audience of more than 200 million users[1] across Asia Pacific region, Yahoo!’s popular content properties provide the context to create engaging experiences.
Delivering on the promise of bringing an artistic canvas to marketers and unleashing their full creativity by exploiting the interactivity of video, Yahoo!’s rich media ad formats -- including streaming, expanding, floating, surveying, and wrapping units -- offer the most innovative digital advertising solutions. These, coupled with geographic and demographic targeting options, ensure that the ads reach relevant audiences with precision and at scale.

Clickable Mobile Video Ads: With some of the highest quality inventory available and a highly engaged audience, Yahoo! enables marketers to reach a mobile audience through a variety of mobile advertising opportunities and formats. Yahoo’s new ad units include screen takeover, expandable and iPad tap-to-video ads.Clickable video ads have user cues that overlay an ad and encourage consumers to interact, including a click-to-site call to action that drives direct response performance. Clickable video ads play pre- or post-roll within the video player window. They are easy and fast to execute and outperform traditional video ads by 3:1.

Smart Ads: Yahoo! Smart Ads can optimize each ad for each user so that you can drive your objectives, from awareness to conversion. Yahoo!’s deep understanding of its audience powered by the Smart Ads technology delivers the right messages and products to the right audience at the right time.

Targeting Ads: Powered by sophisticated modelling technology to meet advertisers’ complex business objectives and an unparalleled depth and scale of data, Yahoo!’s proprietary targeting algorithms help advertisers reach audiences based on interest and content consumed within Yahoo! across PCs and mobile devices.

"Yahoo! has distinguished itself as the premier advertising and marketing platform; its combination of coverage, tools and reach make it an ideal partner for monetizing and delivering value via a variety of leading media properties and advanced advertising products," said Jon Tjin Kee, Sales Director of Yahoo! Malaysia.

“We want to push the boundaries of mobile and video advertising by extending the real-time interactive experiences and delivering ads that are fun and compelling for both users and advertisers,” said Kee."The launch of today’s advertising products reaffirms our commitment to personalize experiences across devices whilst offering dynamic marketing solutions to advertisers.”

Mobile video ads, Smart Ads and audience segmented targeted ads have been launched in Singapore and will be carried across the Southeast Asian markets of Malaysia, the Philippines, Indonesia and Vietnam in the coming months.