SCCyberworld

Thursday, June 7, 2012

Lenovo Unleashes Nine New Consumer and Business PCs to Power DOers.

New Lenovo DO machines powered by the latest 3rd generation Intel Core processors for the best in speed and multimedia performance.

KUALA LUMPUR, MALAYSIA – June 7, 2012: Lenovo (HKSE: 992) (ADR: LNVGY) today unveils its exciting lineup of nine new PCs for consumers and businesses, powered by the latest 3rd generation Intel® Core™ processors. With a host of machines to suit every computing need, style and palette preference, there is a Lenovo PC that matches the lifestyles of every DOer out there.

Khoo Hung Chuan, Country General Manager, Lenovo Malaysia, said: “We see a PC+ evolution where the PC remains central to the digital lives of many people and businesses. Our strategy remains consistent; we attack areas of greatest potential and protect areas where we have a strong lead. Lenovo is number two in the worldwide PC market and today we expand our lead into the notebook market by being one of the first to release PCs powered by the new 3rd generation Intel® Core™ processors. We will continue to create new products that will set the standard for the PC+ evolution and support all users across all walks of life.”Leading the lineup of new Lenovo PCs is the much awaited and coveted IdeaPad U Series Ultrabooks – inspired by Intel. Available in two models, the IdeaPad U310 and U410, Lenovo’s latest Ultrabooks take the era of thin, lightweight and ultra-responsive mobile computing to a new level of affordability, without compromising quality or style. Aside from the exciting new Ultrabooks, Lenovo also lifted the covers off the new IdeaPad Y series (Y480 and Y580) and IdeaPad Z480, providing a full spectrum of styles, colors and performance options for every discerning consumer.

Business professionals are not forgotten as well with the introduction of the ThinkPad T430 workhorse, and the slim and lightweight ThinkPad X230 notebooks for the best in mobile productivity and performance. Small and medium businesses (SMB) can look forward to the ThinkPad Edge E430 notebook and ThinkCentre E92 desktop that are designed for them in mind, with the perfect balance of affordability, performance and design.Lenovo Malaysia Country General Manager, Khoo Hung Chuan (centre) surrounded by models showcasing a selection of the new Lenovo PCs

The Book of DO Campaign
Lenovo kicked off one of the largest coordinated marketing campaigns in Lenovo’s history - the exciting Book of DO campaign - in Malaysia, outlining a partnership with MPH book store and three young and talented Malaysians as ambassadors of the new IdeaPad U Series Ultrabooks.

The Book of DO campaign is reaching out to Malaysians through the lives of three young Malaysians who exemplify the “Arts of DO,” namely in writing, art and music. Representing “Storybook” is blogger Galvin Tan, who writes for Decoding Galvin, a popular tech and lifestyle blog. For “Sketchbook”, digital artist Yvonne Yong was selected for her beautiful and inspiring digital works of art. Last but not least, representing “Songbook” is popular DJ duo LFL, a dynamic duo that is quietly building a name for itself in the local DJ scene.(Center) Lenovo Malaysia Country General Manager, Khoo Hung Chuan with (L – R) Book of DO Ambassadors DJ duo LFL, digital artist Yvonne Yong, and blogger Galvin Tan with their Lenovo Ideapad U310 Ultrabooks

These ambassadors will be presented with a Lenovo IdeaPad U310 to share their stories and experiences using the Ultrabook. For Galvin Tan, he will be documenting his journey juggling his job, blog and being a young father, while always on the move with the U310. Yvonne Yong will use her U310 for her work as a 3D render artist, designing digital character models, backgrounds, as well as creating exclusive artwork for Lenovo. DJ duo LFL will use the U310 an essential tool in their gigs, using it to spin, mix and create music on the fly for party goers around Kuala Lumpur’s hot spots.

Additionally, the ambassadors will also be conducting a series of Arts of Do workshops over the weekend of June 23 and 24, in partnership with MPH Bookstores, where they will be sharing insights and secrets of their crafts with the public – educating and guiding Malaysians with their Books of DO.

IdeaPad U310 and U410 Ultrabooks: The Can Do Everything Book of DO
As thin as a small paperback book, the 13.3-inch U310 and 14-inch U410 measure only 18mm and 21mm thick and weigh just 1.7kg and 1.9kg, respectively. Even with a thin and light frame, these Ultrabook devices offer the performance to handle any mobile computing task with 3rd generation Intel® Core™ i3, i5 or i7 processors, up to 1 TB of storage; NVIDIA GeForce® graphics and up to nine hours of battery life on the U410; and 500 GB HDD drive and up to seven hours of battery life on the U310. They also feature Dolby® Home Theatre® v4 for intense sound quality and have Intel® Wireless Display (WiDi) technology to project videos and other content wirelessly on any big screen.

Available with 32GB solid state drives (SSD) to cache data, Lenovo’s latest Ultrabooks put a stop to slow wait times. Thanks to Lenovo’s new Enhanced Experience 3 (EE3) optimization for Windows 7 PCs, the new Ultrabooks achieve ultra-fast boot up and quick resume from sleep that’s up to 40 percent faster than non-optimized devices. Lenovo Smart Update further amplifies the user experience by enabling the ultra-brilliant U310 and U410 to automatically update email, IM chats and social media messages even when in sleep mode.

IdeaPad Y480 and Y580: Laptops for Ultimate Entertainment
For a high-performance notebook capable of handling intensive multimedia applications, look no further than the new IdeaPad Y480 and Y580. Powered by the new Intel Core Processor family of processors, these new Y Series 14-inch and 15-inch full HD display laptops satisfy the highest level of graphics and processing performance when working on intensive multimedia and gaming, featuring up to NVIDIA® GeForce® GTX660M 2GB GDDR5 graphics. Entertainment abounds with Dolby Home Theatre V4 enhanced audio, JBL® designed speakers and OneKey™ Theater II for one-touch audio-visual optimization providing clearer, brighter images and richer audio. The Y580 also supports back-lit keyboard and HD camera with night view.

IdeaPad Z480: A Stylish and Colorful Notebook
Striking the right balance of value and performance, the new IdeaPad Z480 notebook fits the bill perfectly. With the latest processor and graphics technology options, this Z Series notebook is ideal for multimedia tasks and is available in a range of dazzling colors – Cherry Red, Coral Blue and Graphite Grey. The IdeaPad Z480 comes with smart features such as the Intelligent Touchpad for easy scroll, zoom and rotate functions, and the Lenovo OneKey® Rescue System for simple data backup and recovery. For a superior entertainment experience, the Z Series come with OneKey® Theater II for one-touch audio-visual optimization for clearer, brighter images and richer sound, and up to NVIDIA® GeForce® GT640M 2GB graphics with DirectX® 11. With its 14-inch display, this notebook comes with backlit LED HD display (1366x768), 16:9 widescreen, integrated DVD reader or Blu-ray Disc™ drive and HD graphics support. HDMI output and Intel® Wireless Display (WiDi) Technology allow for easy enjoyment of all multimedia on a large screen.

ThinkPad T430: Uncompromised Power and Performance
Lenovo’s T Series laptops offer ThinkPad’s best combination of mobility and performance. Built to power small businesses, government agencies, educational institutions and large corporations, the T430 is a mobile workhorse that forms the backbone of any business. Work endlessly with up to 32.5 hours of battery life on some configurations and perform at the highest levels with features like optional NVIDIA® discrete graphics. The T430 also has a very compact form while remaining true to the much-loved classic ThinkPad look. For a clear and rich audio-visual experience, the T430 includes Dolby audio and super-bright 300 NIT HD+ panels. This new ThinkPad laptop exceeds military specifications and with the addition of the ThinkPad Precision Keyboard featuring a backlit option and its modern, clean design, the ThinkPad T430 gives mobile professionals the confidence to work anywhere under almost any condition. Other performance and mobility features on the T Series laptops include USB 3.0 and Lenovo RapidCharge technology.

ThinkPad X230 Ultraportable: A Road Warrior’s Dream
Designed for business professionals on the move, the ThinkPad X230 delivers top performance with an amazing 24 hours of battery life packed into a compact, lightweight form. With its amazingly thin design and ultra-connectivity, this notebook is a must have for all mobile professionals. Despite its small size, the notebook’s ergonomic design with the optional Precision Backlit Keyboard makes the notebook comfortable and easy to use. A road warrior’s dream weighing less than 1.3kg, the X230 features a super-bright 12.5-inch, 300 NIT IPS wide-viewing display. Featuring 3rd Generation Intel® Core™ processors and EE3 with RapidBoot technology, the laptops boot 40 percent faster than a typical Windows® 7 computer – meaning hurried professionals never have to wait too long to get connected.

ThinkPad Edge E430: Style & Substance to Succeed
With a chic appearance, this sleek ThinkPad E430 is specially designed to meet the needs of every SMB. The 14-inch ThinkPad Edge E430's soft-touch black lid, with gently rounded corners, adds a subtle classy note to the traditional ThinkPad aesthetics. With durable drop-down hinges, 5GB of free cloud storage through Lenovo Cloud Storage powered by SugarSync and a spill-resistant AccuType keyboard – the ThinkPad Edge E430 is ready to power any type of small or medium business while looking professionally stylish doing so. Available in Midnight Black, the laptop comes equipped with choices of integrated or discrete graphics, up to 1TB of storage that can be combined with solid state drive storage, USB 3.0 ports and a high resolution web camera. Made with SMBs in mind, the latest Intel Core processors also include Lenovo Solution Center powered by Intel Small Business Advantage.

ThinkCentre E92: A Desktop for Productivity, Security and Performance
Push your business to the limit with the Lenovo ThinkCentre Edge E92 desktop, the solid backbone for any small to medium business. With the legendary Think design and reliability and powered by the new 3rd generation Intel® Core™ processors, this desktop provides the increased productivity, security and eco-friendly features all business need. The ThinkCentre Edge E92 supports USB3.0 that transfers data ten times faster for those time-sensitive, critical tasks at hand, and also allows for disabling/enabling its USB ports against the unauthorized use of external USB devices which means a business’s security is never at risk. The Intelligent Cooling Engine 2.0 (ICE 2.0) which adjusts the systems thermal and acoustics for optimized system temperature and noise allow this productivity boosting desktop to run for smoothly and quietly for hours. Coupled with EE3 technology, the Lenovo ThinkCentre Edge E92 is designed to complete the day’s work with complete security, speed and satisfaction.

Enhanced Experience 3
Each machine includes the Lenovo Enhanced Experience 3 (EE3) for Windows 7, and can be easily identified by the Lenovo Enhanced Experience 3 for Windows 7 certification sticker affixed to them. EE3 certified products feature supreme Windows start-up performance and other optimization features. These products, with their traditional spinning disk hard drive (HDD), can start on average 40 percent faster than typical Windows 7 PC users, thanks to Lenovo’s RapidBoot and BootShield technology. RapidBoot uses optimized processes and hardware settings to allow Lenovo PCs to boot up faster. Additionally, BootShield manages the systems resources during boot to maximize a PCs processing power. EE3 certified Lenovo PCs boot up in 24 seconds on average, while the typical Windows 7 PC trails with an average time of 41 seconds.

Intel® Core™ Processor Family for Ultrabook™
Finally technology has caught up with your expectations with the ultra-responsive, ultra-sleek Ultrabook™ inspired by Intel. You won’t sacrifice power for beauty with an optimal blend of the responsiveness and smart capabilities you expect and the portability and style you want. Powered by a visibly smart Intel® Core™ processor in a design that’s less than an inch thick and wakes up in a flash, a new Ultrabook™ lets you experience the joy of performance that keeps up with you as you create, explore, and enjoy what interests you most. You’ll rethink what’s possible. We did. Because the only thing more amazing than Intel® technology is what you’ll do with it.

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