Intel Introduces All-New Ultrabook Retail Experience

KUALA LUMPUR, July 19, 2012 – Intel today launched Ultrabook™ City, an all-new retail experience at Plaza Low Yat for Malaysian technology fans to discover Ultrabooks™, a new category of devices which is the next generation of mobile computers.

Ultrabooks, inspired by Intel, are thinner, lighter and more responsive than traditional laptops and more powerful and secure than tablets.(Left to right) Makiko Eda, Director of Marketing and Consumer Sales Intel Asia Pacific and Prakash Mallya, Coutnry Manager Intel Malaysia at the launch of Ultrabook™ City at Plaza Low Yat.

Intel recently unveiled the next wave of Ultrabook™ systems powered by new 3rd
generation Intel® Core™ processors made with the world’s most advanced transistors. These new devices are responsive and more secure to better protect personal information. The chips also offer increased media and graphics performance, long battery life and more choice in stylish designs.

Visitors to Ultrabook™ City will have the chance to play with the latest models from Acer, Asus, Samsung, Dell, HP, Lenovo, Toshiba, Sony and Fujitsu. There will also be demonstration of exciting new future technologies including facial recognition.The Ultrabook™ City Core Gate featuring the latest Ultrabook models in the market.

“With Ultrabook™ City, we intend to elevate the consumer Ultrabook™ experience to a new level of excitement in a unique retail setting unlike any other we’ve done before,” said Prakash Mallya, Country Manager of Sales and Marketing, Intel Malaysia.

Visit Ultrabook™ City, Have Chance to Win An Ultrabook
More adventurous shoppers can also try to win their very own Ultrabook, up for grabs in two fun-filled activities: Ultrabook™ Temptations and Intel’s Catch & Win Contest.

Ultrabook™ Temptations challenges customers to demonstrate as much excitement as possible to win an Ultrabook™ and consumers can take on this challenge at the Ultrabook City in Plaza Low Yat. Catch & Win is an interactive mobile app challenge where consumers capture Ultrabook code markers around Plaza Low Yat to stand a chance win an Ultrabook every two weeks. Ultrabook™ Temptations will run until 29th July whilst the Catch & Win Contest will end on 16th September.

“The Ultrabook™ City is a unique retail experience that will definitely bring Ultrabooks™ directly to our customers here in Plaza Low Yat.” said Michael Lee, General Manager, Property Management and Operations, Plaza Low Yat. “We are very pleased to be a part of this exciting initiative and look forward to lending our support to Intel Malaysia and their partners in Ultrabook™ City.”

For more information about Ultrabook™ City, Ultrabook™ Temptations and Catch & Win Contest, kindly visit: https://www.facebook.com/IntelMalaysia/ and http://ultrabooktemptations.intel.com/