CloudFX Launches New Division - AppFX - and Announces Three Senior Appointments to Executive Management Team

SINGAPORE, Aug. 2, 2012--CloudFX (www.cloudfx.com), Asia's most innovative technology advisory firm, today announced the appointment of three senior industry professionals to its executive management team, based out of its Singapore Headquarters. Chris Kelly, an industry veteran, has been appointed Chief Operations Officer (COO), Jim Wagstaff, a highly regarded technology and business professional, has been appointed Chief Sales Officer (CSO), and Laxman Bhatia, a deeply respected Cloud and technology visionary, has been appointed Chief Technology Officer (CTO). CloudFX is also announcing the launch of its newest business unit, AppFX, delivering world-class advisory and architecture services that enable Application Virtualization in the enterprise, with virtualization and application packag ing services, both at an infrastructure and end-user device level.

"CloudFX has experienced unprecedented growth since we founded the company in 2009. As such, it is time to enter a new phase for the business - a phase that will see us move firmly from start-up, to one of the most dynamic strategic technology advisory firms in Asia Pacific, delivering on the promise of Choice Computing" said Damian Crotty, President and CEO of CloudFX. "To move the company forward in line with its potential and vision, I needed a team of experienced senior executives by my side - professionals who could help me take this company to the next level. Chris Kelly is a deeply experienced IT industry professional, and in his role as COO, he will be my right hand man, enabling us to grow exponentially. Jim Wagstaff is another experienced industry professional, whose intelligence and business acumen will really ensure we can continue our phenomenal pace of growth. Laxman Bhatia is one of the most highly regarded and visionary Cloud architects in the Asia Pacific region, and with him on our team, we can take the company to a whole new level of customer satisfaction."

"Equally, I am thrilled to be launching AppFX, as it is a continuation of CloudFX's impressive success to date, and meets a dynamic need for our enterprise customers in Asia Pacific," continued Mr Crotty. "We see AppFX as an extension of CloudFX's infrastructure virtualization services, but it specifically meets a business requirement for virtualization and application packaging services, both at the enterprise and end-user level. Application Virtualization is an umbrella term describing software technologies that improve portability, manageability and compatibility of applications. It is the abstraction of an application from the operating system it is executing on. Application Virtualization is typically overlooked in the context of infrastructure consolidation projects, and until today, this has been a potential obstacle to progress."

In the three years since inception, CloudFX has formed strategic partnerships with all of the Tier One technology vendors across Asia Pacific, and has grown rapidly across ASEAN and into Australia and Japan, with customers in the Fortune 500, as well as some of Asia's biggest brands. "We're at an exciting stage for our company," concluded Damian Crotty. "We are trailblazing with the biggest companies in the region, we are creating and leading a new industry, and we are a catalyst for positive change, delivering on the promise of Choice Computing, today. Seriously, keep an eye on CloudFX - we're doing something very special in this region."