In the run-up to Raya and the Balik Kampung exodus, TomTom unveils survey results on families travel plans worldwide

~ About 81% of people around the world will take a big holiday this year according to a worldwide independent study ~

Malaysia, 30 July 2012 – As millions of Malaysians prepare for the annual Balik Kampung journey for Raya, TomTom reveals the travel plans of over 10,000 people from around the world. The independent study found that 81% of people will embark on a big and long holiday this year. Spain will be the number one holiday hot spot and the primary goal for travelers will be to “relax” (39%). Most people (53%) will travel by car, either their own (48%) or using a rented car (5%). The average holiday will last 12 days*.

The study found that 24% of global respondents are planning to spend more on a big and long holiday in 2012 than in 2011. If money were no obstacle, people’s dream holiday destination (39%) would be a “tropical island”. The survey found that in the Southern Hemisphere, December is the preferred month to travel, while July is the month when most people will travel in 2012 in the Northern Hemisphere. “Good weather” is the most important ingredient for a perfect big and long holiday (74%).

“The Raya holiday is a precious time for Malaysians. It’s a chance to relax, spend time with family and friends and discover new places for both those celebrating the festivity and also those who don’t,” says Valerie Cross, Public Relations Manager, TomTom Asia Pacific. Our aim at TomTom is to make all journeys easy and stress-free. From avoiding heavy traffic across the North-South highway and traffic jams in the cities to exploring new places, we believe that every great journey starts with TomTom.”

The study was undertaken by YouGov Plc in partnership with TomTom among 10,794 adults in 21 countries: Denmark, Norway, UK, France, Finland, Sweden, US, Germany, Australia, Brazil, Italy, New Zealand, Belgium, Canada, Netherlands, Austria, South Africa, Switzerland, Portugal, Spain and Turkey. Fieldwork was undertaken between 13th April and 16th May 2012, and the survey was conducted online.

*Calculations made by TomTom