U MOBILE WIDENS DISTRIBUTION CHANNELS THROUGH PARTNERSHIP WITH GCH RETAIL

Telco the First in the Market to Offer SIM Packs at Giant Outlets Nationwide

Kuala Lumpur, 1 August 2012 – U Mobile Sdn Bhd, Malaysia’s most innovative and dynamic telco, announced today that it has expanded its distribution network via a new partnership with GCH Retail Sdn Bhd, expanding the telco’s total distribution channels to more than 22,000 outlets nationwide.

The partnership with GCH Retail is a strategic initiative by U Mobile to reach out to a broader consumer market and provide greater convenience to consumers. As a result, U Mobile prepaid SIM packs will be made available for purchase in 151 retail outlets including Giant retail outlets, Cold Storage and Mercato supermarkets in Peninsular Malaysia, Sabah and Sarawak by end of this year. Jaffa Sany Arrifin (right), CEO of U Mobile Sdn Bhd and Jannie Venter, Regional General Merchandise Director, South East Asia, GCH Retail Sdn Bhd at one of the Giant retail in Klang Valley, which will be offering U Mobile SIM packs at the cashier counters of Giant outlets nationwide.

To kick-start the collaboration, U Mobile prepaid SIM packs are currently available at 20 outlets within the Klang Valley. This is in addition to customers being able to top-up at Giant outlets, a facility which has been available for some time.

Commenting on the partnership, CEO of U Mobile, Jaffa Sany Ariffin said, “This collaboration is in line with our company’s three-pronged strategy, which is to establish a quality, robust network infrastructure, strengthen the brand through innovative product offerings and, widen our distribution network.”

“This tie-up helps us deliver the third priority in meeting customers’ needs for greater accessibility and convenience to our products and services. We are indeed honoured to be partnering GCH Retail as it has some of the largest and most popular retail outlets in Malaysia. Many of our customers frequent these stores, so it makes sense that they can top-up and buy our prepaid SIM packs where they shop,” he said.

This strategic partnership also marked a milestone for the company, making U Mobile the first telco operators in the region to offer prepaid SIM packs in Giant Hypermarkets, Supermarkets and Superstores nationwide. The collaboration is an expansion of the company’s existing partnership with other non-traditional distribution channels including Singer, 7-eleven, Cosway and LH Sales & Marketing.

GCH Retail is one of the leading and multi-award winning retails outlets in Malaysia known for its competitive product pricing, vast variety of offerings, comfortable and complete shopping environments. Some of its most notable accolades are Best of the Best in Asia Pacific Retailers Award from 2007 to 2012, Malaysian Most Valuable Brands in 2009 and 2010 and Putra Brand Awards in 2011 and 2012.

For more information on U Mobile’s products, services and the latest promotions log on to www.u.com.my.