Effective Measure secures alliance with leading MEA digital publishing network Adintop

Middle East & Africa’s leading network bolsters measurement solutions 

DUBAI, 4 December 2012 – Effective Measure, the leading provider of digital audience profiling and measurement in emerging markets, has secured an alliance with digital media network Adintop.

As one of the largest and fastest growing networks in the Middle East, Adintop reaches more than 21 million unique users and generating more than 220 million page views with over 750 million impressions on a monthly basis.

Under the agreement, Adintop will use Effective Measure’s rich data insights and consumer and campaign profiling solutions to bolster and supplement their own offerings to market.

Adintop CEO Mohammed Al Malki
 
“We selected Effective Measure based on its sound reputation in the market and confirmed by the fact that most of our advertisers and ad agencies are relaying on Effective Measure to plan and forecast their upcoming campaigns and market analysis.  By integrating with Effective Measure, we are looking for better analysis for our network which will help us easily reach our advertisers and meet ad agencies' needs,” said Adintop CEO Mohammed Al Malki.

Managing more than 30 high-traffic websites covering a variety of content categories, Adintop covers a diverse range of consumers and requires robust technology partners to deliver the metrics that clients require.

“The Adintop network is dedicated to deploying the latest and most advanced technologies that help track and target consumer interests, geographic locations and behavioural trends. We are delighted that this leading network has selected Effective Measure’s solutions to advance their own market offerings,” said Effective Measure Regional MD Middle East & Africa (MEA), Brendon Ogilvy.

According to the Effective Measure ranking data, the Adintop network is currently positioned at number one in MENA (excluding Pakistan).

“The Adintop network is focused on sourcing the most progressive tools and solutions available in the industry, to measure and track every single action made by the user, from the publisher's website to the advertiser's page. We are delighted to include the rich data from Effective Measure’s platform to our ranks,” Al Malki added.