SCCyberworld

Tuesday, January 29, 2013

2012 Performance Roundup: Outstanding Growth for Fastest Growing Property Portal, PropertyGuru.com.my


Market Share Increases in Malaysia & Asia

Kuala Lumpur, 29 January 2013 – PropertyGuru Group, Asia’s market leader for online residential and commercial property, announced outstanding results for its Malaysian-based portal, PropertyGuru.com.my, with strong emphasis placed on mobile innovation and developing its brand identity, alongside extending its market leadership position in the region with rapid growth in both revenue and traffic numbers.

One of the biggest milestones for PropertyGuru.com.my was the consolidation and major rebranding of its two existing Malaysian property sites, HomeGuru.com.my and Fullhouse.com.my. The project was achieved to leverage on the Company’s brand identity and strength of Singapore’s leading property website, PropertyGuru.com.sg. This has in turn generated 2.5 times growth in revenue attributed to a large growth in agent members, real estate developers and bank clients as well as a rise of 132% in website visitors to reach more than 11 million in comparison to the same period at the end of 2011.

2012 saw PropertyGuru taking the lead in the mobile space in Malaysia with the triple launches of PropertyGuru Malaysia’s consumer mobile app on Android and iPhone platforms as well as the Agent app on Android. The mobile apps have proved to be highly popular since launching in Q3 2012, with both consumers app receiving more than 77,700 downloads within three short months alone, with approximately 20% of all PropertyGuru users are now using mobile phone or tablet to visit the website in Malaysia.

Events also played an instrumental role in rounding up a successful year for PropertyGuru Malaysia with the growing presence of the Malaysia Property Show (MPS) exhibition held twice in Singapore in Feb and December and around Malaysia (Penang and Kuala Lumpur) to attract a record 4,220 visitors in total and garnering RM$38.3 million in sales transactions for client advertisers.

“PropertyGuru.com.my displayed healthy growth in 2012 for all sectors of our business. Moving ahead into 2013, we will continue to focus on connecting and engaging with consumers and agents to bring them what matters most to them - anywhere, anytime and on every platform,” said James Sundram, Managing Director (Regional), PropertyGuru Group.
Strengthening of regional dominance
Consistent with Property.com.my’s growth trend, PropertyGuru Group saw impressive results for a five year old company with increased leadership in Singapore, Thailand and Indonesia and the closing of the gap with competitors in Malaysia.

These highlights include:
- Revenue doubled year on year as a result of a 50% increase in real estate agent subscribers to reach over 24,000 generating close to an additional 500,000 residential and commercial properties listings
- 95% rise in web visitors to almost 10 million regionally viewing 83 million property pages
- PropertyGuru’s mobile apps garnered almost 500,000 downloads, equating to roughly 1,275 people downloading an app to make 900 enquiries to advertisers who in turn uploaded 600 property listings every day in 2012
- Clinched 3 more real estate industry awards – Overseas Property Professional (OPP) Awards for Best Innovation – Gold, Best Media - Silver and Best Online Service - Bronze
- PropertyGuru firmly established Events as a new line of business with 15 property shows held across 4 countries, showcasing Malaysian, Thai, Philippines, Indonesian, Singaporean, UK and Australian properties with over 200 properties sold and almost 15,000 attendees
- The PropertyGuru (TPG) newspaper capped off its first year of operations in Singapore by being named Marketing Magazine’s Top Ten Newspaper for Marketers and remaining as the first and only dedicated property newspaper in Singapore with 175,000 print copies distributed across 3,500 locations per fortnight and a growing readership of 50,000 online readers
- GuruCares, PropertyGuru’s annual outreach community programme, organized “Gift Life”, a regional blood donation drive held in conjunction with the Singapore Red Cross Society across 4 countries with 250 people donating blood, which in turn will helped the lives of up to 750 people

Fuelling progress with strategic investments
An important milestone in 2012 was an approximately SGD60 million minority stake investment inked with ImmobilienScout24, Europe’s top property portal group and subsidiary of global company Deutsche Telekom. The investment is reputed to be one of Asia’s largest online deals for 2012 and serves as a huge endorsement of the future for online property portals.
The deal also reinforced the Group’s vision of expanding its online property portal share in the region as well as gave access to additional talent and expert resources to boost engineering, quality analysis, product development as well as online and trade marketing.

Steve Melhuish, CEO of PropertyGuru Group said, “2012 was an amazing year for PropertyGuru with performance completely exceeding expectations in all countries. I would like to extend a big thank you to our employees, customers and partners for the great support and commitment they’ve shown and I'm sure 2013 will be another exciting year. We’ll continue to create innovation services, our brand and improve the experience for our property searchers and advertiser clients."


总结2012年表现:成长最快的房地产网站PropertyGuru.com.my取得卓越表现
在马来西亚与亚洲的市场份额有所增加

(吉隆坡2013年1月29日讯)亚洲住宅与商业房地产网站市场领导者PropertyGuru集团公布,旗下的马来西亚房地产网站PropertyGuru.com.my交出亮丽业绩,尤其是在流动创新与品牌形象发展方面。该网站的收入与浏览量成长迅速,进一步巩固它在区域市场的领导地位。

PropertyGuru.com.my其中一项最大的里程碑就是结合并重新塑造现有的两个马来西亚房地产网站品牌,即HomeGuru.com.my和Fullhouse.com.my。这项计划的成功有赖于该公司在新加坡领先房地产网站PropertyGuru.com.sg的良好品牌形象与优势。此计划让收入成长了2.5倍,因为代理会员、房地产发展商以及银行客户的人数出现大幅成长,网站浏览人数也激增132%,比起2011年秒同时期增加了1100万浏览人数。

PropertyGuru在2012年的马来西亚流动市场扮演领导角色,一口气推出三个马来西亚PropertyGuru流动应用程式,分别是Android和iPhone平台的用户应用程式,以及Android平台的代理应用程式。这些应用程式在2012年第三季推出后大受欢迎,两个用户应用程式在短短的三个月内都获得超过7万7700次的下载量。目前马来西亚大约有20%的PropertyGuru用户使用手机或平板电脑浏览这个网站。

马来西亚PropertyGuru之所以能完成如此成功的一年,活动扮演关键的角色。地位日益重要的马来西亚房地产展览(Malaysia Property Show)分别于2月和12月在新加坡举办,同时也在马来西亚的槟城与吉隆坡举办,吸引了破纪录的4220名参观者,并为广告客户带来高达3830万令吉的交易额。

PropertyGuru集团董事经理(区域)詹姆斯(James Sundram)表示:“PropertyGuru.com.my反映我们各个层面的业务都在2012年取得正面成长。展望2013年,我们将继续把焦点放在联系与接触消费者与代理,为他们带来最重要的服务,就是无论时间地点都能通过不同的平台浏览我们的网站。”

加强区域优势
配合Property.com.my的成长趋势,PropertyGuru集团这家只成立5年的公司也取得出色的表现,进一步强化它在新加坡、泰国和印尼市场的领导地位,同时在马来西亚拉近与竞争对手的距离。

业绩重点包括:

- 房地产代理用户增加了50%,人数超过2万400人,比起去年成长一倍,带来额外的50万个住宅与商业地产广告。
- 区域浏览人数增加了95%,网页浏览量高达8300万页。
- PropertyGuru流动应用程式获得近50万次下载,相等于在2012年的每一天里有大约1275人下载一项应用程式后向广告商发出900项询问,而广告商则上载600项地产广告。
- 夺下3项房地产业奖项:海外房地产专业(OPP)大奖的最佳创新金奖、最佳媒体银奖,以及最佳网上服务铜奖。

- PropertyGuru将举办活动列为重要业务,在4个国家举办15场房地产展览,展出马来西亚、泰国、菲律宾、印尼、新加坡、英国以及澳洲的房地产,售出超过200个产业,并吸引近1万5000名参观者。
- The PropertyGuru(TPG)报章在新加坡开始首年的发行,获得《市场杂志》(Marketing Magazine)列为行销员的十大报章之一,同时依然是新加坡第一份,也是唯一专门讨论房地产讯息的报章。这份双周刊每期在全岛3500个地点发行17万5000份,拥有5万名网络读者,人数持续增加中。
- PropertyGuru的年度社区联系计划GuruCares,配合新加坡红十字会在4个国家举办区域捐血运动,获得超过250人捐血,帮助高达750人。

以策略性投资推动成长

在2012年的一项重要里程碑就是获得欧洲顶级房地产网站集团ImmobilienScout24约6000万新币的少数股权投资。该公司也是跨国集团德国电信(Deutsche Telekom)的子公司。这项投资被视为亚洲在2012年其中一项最大的网上交易,也为房地产网站的发展前景注入一支强心剂。

这项协议也进一步实现PropertyGuru集团要扩大本区域房地产网站市场份额的目标,同时让该集团取得更多的人力专才,提升工程、质量分析、产品开发,以及网络与贸易营销。

PropertyGuru集团首席执行员史蒂夫(Steve Melhuish)表示:“对PropertyGuru来说,2012年
是不可思议的一年,所有国家的业务表现都超越预期。我要向我们的职员、顾客以及合作伙伴致以万二分的谢意,感谢他们的支持与贡献。我相信2013年将会是精彩的一年,我们会继续开发创新的服务、提升我们的品牌,并改善用户和广告客户的使用体验。”

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