SAS Brings Powerful, Easy-to-Use, Cost-Effective Business Analytics Tools to Working Professionals’ Fingertips
KUALA LUMPUR, February 21, 2013 – SAS Malaysia, the leader in business analytics software and services today announced that it is offering a new self-service analytics solution that would enable Malaysian businesses to turn large amounts of data into valuable insight faster than ever before. With the introduction of the new SAS Visual Analytics solution, Malaysian businesses and organisations can now benefit from a combination of the world’s leading analytics, quick setup, low barrier of entry and a comprehensive yet intuitive self-service analytics model.
Andrew Tan, Managing Director of SAS Malaysia says SAS Visual Analytics is a ‘game changer’ for Malaysian businesses as it enables business users to quickly derive key insights from vast amounts of data running through their business in an instant. He said, “With Visual Analytics, executives now have access to advanced analytics tools such as correlation, regression and forecasting without needing any prior coding-related knowledge. In fact, the auto-charting feature is even capable of automatically choosing the right analytics or reports based on the data provided in order to yield the most relevant insights from them.”
“SAS Visual Analytics makes advanced analytics accessible to every employee and executive so that everyone can use data in every business decision. This will change the decision-making process dramatically as executives are able to make data driven decisions faster than ever before.”
“Any business that is competing in a hyper-competitive industry like banking, insurance, retail, FMCG (fast moving consumer goods), telecommunications and manufacturing will need analytics at its fingertips to survive and thrive,” says Tan.
Tan says the possibilities are endless. “A telco could predict the future growth in its broadband network, thereby helping it to plan its capex investments as the demand grows. Marketers can predict the likely outcome of their marketing campaigns, enabling them to focus only on campaigns that produce the highest responses, and bankers and insurers can study fraudulent patterns and proactively design measures to catch fraudsters before they even commit a crime, saving them millions.”
“In another scenario, law-enforcement agencies can analyse real-time data of criminal activities, identify patterns in criminal activities and predict crime before it happens. This would significantly increase law enforcement agencies’ effectiveness and also speed of response.”
With the big data technology and services industry in Asia Pacific projected by IDC to reach a staggering USD 1.76 billion by 2016, SAS believes that there is significant demand for big data analytics in the Malaysian market. Tan shared that in 2012, SAS secured three clients for its Visual Analytics solution including a major bank, a major telco and a major local conglomerate. Other customers worldwide who have started to uncover business insights with SAS Visual Analytics are XL Group, SM Marketing Convergence Inc., the Internal Revenue Service, Hong Kong Efficiency Unit and Cosmos Bank.
SAS had originally introduced Visual Analytics in March 2012. The earlier release specifically takes advantage of blade computing systems and also database appliances from EMC Greenplum and Teradata. The new version released today is aimed at hardware platforms typically used as departmental-size servers, merging the power of Visual Analytics with the cost-effectiveness of running smaller-scale, departmental software solutions.
Tan underscored the importance of making analytics technologies available at different price points and for all data sizes. “Together with the quick, intuitive and user-friendly interface, SAS Visual Analytics is the perfect starting point for companies still uncertain as to how they can best leverage big data to powerfully drive business growth.” He went on to add, “This option allows companies to start small, quickly yield results then scale up their investments based on real ROI.”
SAS expects the new Visual Analytics solution to drive adoption of analytics technologies amongst companies that are keen to maximise the value of their information. “There is certainly much interest in the adoption of data analytics technologies and services, and today’s launch ties in squarely with the rising need for simple, straightforward and yet powerful analytics solution across businesses of all sizes. We’re confident that Visual Analytics will spur increased adoption of analytics solutions as we move ahead this year,” said Tan.
SAS’s latest Visual Analytics solution makes it significantly easier for every employee or member of a business or organisation to directly access huge amounts of data and self-derive critical insights, all at previously-impossible speed and ease. Leveraging the fast and powerful in-memory server module known as SAS® LASR™, users can easily create, calculate and digest complex calculations on-the-fly, visualise the relevant data via web and mobile devices, all without the need for help from IT administrators. Additional elements such as centralised Web-based management of the work environment further lighten the load of IT administrators by helping them to maintain control over company data without negatively impacting business productivity and flexibility.
马来西亚SAS提供崭新可视化分析解决方案给马来西亚企业
SAS带来强大、容易使用、成本效益的企业分析工具，全面惠及工作的专业人员。
2013年2月21日—商业分析软件和服务领导公司马来西亚SAS今天宣布它提供了一个全新的自助服务分析解决方案，它可以让马来西亚企业把庞大的数据量空前地快速转成有价值的洞察。通过全新SAS可视化分析解决方案的推介，马来西亚企业和公司现在可以从一个结合了世界领导级分析、快速设置、低门栏以及一个全面且直观自助服务模型中受惠。
马来西亚SAS董事经理Andrew Tan表示SAS可视化分析是一个为马来西亚企业而设的“改变游戏规则”（‘game changer’）工具，它让企业用户直接通过他们的业务中，快速地从大量数据中获得关键的洞察。他说道：“有了可视化分析，执行人员现在可以获得更进阶的分析工具譬如对比式（correlation）、衰退式（regression）以及可以在无须任何事先编码相关知识就可获得预测（forecasting）。事实上，它的自动图标功能甚至能够根据所提供的数据中，自动选择正确的分析或报告，以便从中产生最相关的洞察。”
“SAS可视化分析让每名员工或执行人员都可使用进阶分析，因此每个人都可以在每个业务决策上使用数据。这将会更显著地改变决策过程，因为执行人员可以空前快速地用数据来驱动决策。”
“任何在高度竞争领域中竞争的企业如银行、保险、零售、快速消费品（fast moving consumer goods FMCG）、电讯和制造业将需要精通分析来生存和发展。”Andrew Tan说道。
Andrew Tan 表示可能性是无限的。“一家电讯公司预测其宽频网络的未来成长，从而帮助根据市场需求的成长来计划其资本支出投资。营销人员可以预测他们营销活动的结果，让他们专注在那些能够带来高度回应的营销活动；而银行以及保险公司可以学习欺诈模式，并积极地制定措施赶上欺诈者的步伐，在他们还未犯罪前就节省了数百万元。”
“在另一种情况下，执法机构可以分析违法犯罪活动的实时数据，识别犯罪活动的模式并在罪案发生前有所防范。这将显著地增加执法机构的效率和反应的速度。”
根据IDC数据显示，亚太区域的巨大数据技术和服务工业在2016年将会达到惊人的17.6亿美元，因此SAS相信巨大数据分析在马来西亚市场具有显著的需求。Andrew Tan也分享了在2012年，SAS获得了三个客户使用可视化分析解决方案，包括一家主要银行、一家主要电讯商以及一家本地主要的企业集团。全球其他已经通过SAS可视化分析来掀开业务洞察的客户包括XL Group、SM Marketing Convergence Inc.、Internal Revenue Service、Hong Kong Efficiency Unit以及Cosmos Bank。
SAS原本在2012年3月就推出了可视化分析。早期的版本特定地利用刀片电脑系统（blade computing systems）以及还有 EMC Greenplum和Teradata的数据库设备。今天所推介的全新版本是针对一般用作部门服务器的硬体平台而设，通过运行小型、部门式软件解决方案的成本效益，结合在可视化分析威力上。
Andrew Tan强调在不同价格点和所有数据的大小中使用分析技术的重要性。“具备了快速直观和人性化的界面，对于那些公司还未确定他们如何能够最好地利用庞大数据来有力地推动业务增长来说，SAS可视化分析对于他们来说是完美的起点。”他继续补充道：“这个选项允许公司从小着手，并迅速得到结果，然后根据正式的投资回报（ROI）来扩大投资。”
SAS期望全新的可视化分析解决方案在各企业之间受到采用，特别是那些企业渴望可以尽用他们资料的价值。“毫无疑问，数据分析技术和服务的采用将带来许多利益，而今天的发布对于任何规模的企业都可以精准地迎合他们日益在简单、直接以及强大的分析解决方案上的需求。”Andrew Tan说道。
SAS最新的可视化分析解决方案显著地让一个业务或企业中的员工或人员更容易地直接获得庞大数据以及自获的关键洞察，全部运行在空前的速度和便利上。凭着快速和强大的储存服务器模组（in-memory server module），俗称SAS® LASR™，用户可以容易地建立、计算和整理复杂的实时计算，通过网页和流动设备可视化相关数据，全数都无须IT管理员的帮助。其他元素譬如工作环境的集中式网页管理进一步减轻IT管理员的负载，帮助他们维持对公司数据的控制，不会负面地影响企业的生产力和灵活性。
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