Friday, June 14, 2013

Alienware Redefines the PC Gaming Experience: Unveils its Most Powerful Gaming Laptops with Bold, New Iconic Design

Alienware 14 is one of the most powerful 14-inch laptops available today
Alienware introduces new, iconic industrial design that evokes power and performance 
New Alienware 14 and 17-inch laptops feature all new performance graphics, processors and components engineered for extreme performance
New Alienware Vindicator laptop bags exclusively designed to protect the new Alienware laptops with smart organization and matching design

KUALA LUMPUR, Malaysia, June 14, 2013 – Alienware, the pioneer in specialty high-performance PC gaming systems, has announced its latest and most powerful gaming laptops with the unveiling of the Alienware 14 and Alienware 17.  The systems feature a bold new design and extraordinary performance, uniquely engineered to deliver the ultimate gaming experience.

The new laptops include the Alienware 14 for the enthusiast gamer who requires a laptop that provides enough performance for any task, yet is mobile enough to fit into a backpack; and the Alienware 17 for an immersive, graphics-intensive experience with the latest technologies for desktop-grade performance.

From left to right - Khoo Teng Guan, General Manager, Consumer Business, Dell Malaysia; Hizam Kadir, National Sales Manager, Intel Malaysia.

Both laptops feature a new, iconic, angular design that takes its cues from jet engines and stealth bombers with an anodized aluminum shell and magnesium alloy body. The latest laptops are exceptionally durable, with over 60 percent of the main mechanical components made of various metals. The keyboard is protected by a reinforced plate to ensure a solid typing experience, while the travel and responsiveness is specifically designed with gamers’ needs in mind. Based on customer feedback, the new Alienware 14 now features an anti-glare LCD display with wide viewing angles for reflection-free gaming in nearly any lighting condition, including a premium Full HD panel option with IPS. For 3D gaming enthusiasts, the Alienware 17 has an optional 3D panel for an immersive visual experience.

Along with the new design, the laptops also feature a number of components that when combined create a superb PC gaming experience. The laptops sport full voltage, quad-core 4th generation Intel Core i7 processors, and NVIDIA GeForce 700 series graphics.

“4th gen Intel Core processors offer the most significant gain in battery life enabling ever achieved by Intel, up to double the graphics and significant CPU performance improvements that are delivering exciting new consumer experiences,” said Norhizam Abdul Kadir, National Sales Manager, Intel Malaysia.
DDR3L memory provides exceptional bandwidth with lower voltage requirements designed for increased battery life, and the laptops now provide support for up to three storage drives on the Alienware 14, and up to four storage drives on the Alienware 17. The laptops feature Ethernet technology by Qualcomm’s Killer networks, Klipsch speakers and Dolby Home Theater v4 audio.

The updated Alienware Command Center software provides intuitive, user-friendly access to Alienware-exclusive applications and controls in one centralized hub.  Command Center includes the exclusive AlienFX lighting control system which allows users to create their own custom lighting themes and special effects. The new laptops have up to 20 colors to choose from across 10 different lighting zones, totaling to over 10 trillion lighting combinations. Alienware has worked closely with game developers to incorporate AlienFX in over 60 game titles, including cross-platform titles like Anomaly2, to PC-exclusive titles like SMITE and Neverwinter, for an immersive experience that can only be found on an Alienware. Whether healing, taking damage, or completing missions, AlienFX lights are an extension of the game play. Alienware Command Center also features AlienAdrenaline, a custom configurable game and application automation tool, the new Accelerator dynamic performance optimizer, and a new performance monitoring tool.

“The new laptops and matching Vindicator bags are the latest culmination of listening and learning from our customers since we delivered our first gaming system back in 1996,” said Frank Azor, General Manager of Alienware. “We spent countless hours meticulously thinking through every detail of these new products to ensure they would be the most amazing line-up we’ve introduced yet.”

Alienware X51 – Big Gaming in Any Living Space
Last week, Alienware announced an update to its award-winning X51 gaming desktop, which provides big gaming without a big box or big budget and on any HDTV. The new X51 offers more performance with improved technology in nearly every category over the previous generation. The compact desktop features an efficiently-designed chassis for an immersive experience in a variety of living spaces, and dual orientation capability allows it to lie horizontally or stand vertically. The new X51 boasts Intel 4th generation Core i5 and i7 processors, enthusiast graphics up to NVIDIA GeForce GTX 670, a dual hard drive configuration of 256GB SSD, and 1TB storage for fast boot and resume times and massive storage capabilities.

Alienware Vindicator Laptop Bags – Exclusively Designed for Alienware
Gamers can protect their performance powerhouse with the exclusive line of Alienware Vindicator laptop bags, specifically designed to house the new Alienware 14 and Alienware 17 laptops. The series includes a backpack, messenger bag and slim carrying case, while their styling reflects a fusion of urban and military influences. The bags feature sturdy, weather-resistant materials and reinforced handles or straps for comfort and durability, and have smartly-designed, dedicated compartments that allow for organization and protection of essential accessories. With a stylish industrial design that fits into any setting, the bags are a must-have accessory while making the trek to a gaming competition or around town.

The Alienware 14 and Alienware 17 laptops, and Alienware X51 desktop are available today at the following starting prices:
o Alienware 14 starts at RM 4399
o Alienware 17 starts at RM 6699
o Alienware X51 with 4th generation Intel Core i processor starts at RM 2988
The Alienware Vindicator laptop bags will be available in the coming weeks.

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