Open to broadband and tablet plan subscribers as first stage of implementation
SHAH ALAM, 5 July 2013 – DiGi Telecommunications Sdn Bhd (“DiGi”) has taken the next step in delivering Internet For All by introducing DiGi 4G LTE today. Covering selected high traffic locations in the Klang Valley, DiGi 4G LTE is now available to all new and existing customers who subscribe to specific DiGi Broadband and Tablet Plans.
This latest development is a singular milestone in DiGi’s journey to deliver Internet For All that started three years ago when it first introduced 3G services. Since then, the 3G population coverage for DiGi has reached 68% with 6.1 million mobile Internet and mobile broadband customers, as of Q1 2013, and it is expected to reach 75% by year end. The network modernisation exercise, which involves swapping over 5,500 sites to enable significant quality and capacity improvements, is expected to be completed by end of Q3, as planned.
On the strategy behind DiGi 4G LTE, Albern Murty, Chief Marketing Officer of DiGi explained: “We are on track to achieve our ambition to deliver Internet For All Malaysians. We have huge ambitions on how we will address this significant opportunity that 4G LTE has to offer. It will be a key driver in growing our data business.
“As part of the Telenor Group, DiGi has an added advantage in the market as we can leverage on the Group’s global experience in mature markets on the deployment of 4G LTE. Telenor has a proven track record in deploying 4G LTE with six markets, including DiGi, already operating on the next generation network.
“To us, creating the right experience for our customers is critical, and to accomplish this, we are enabling 4G LTE services in stages. This friendly approach is similar to when we first introduced 3G services more than three years ago at limited locations before expanding to more market centres.
“As such, in the first stage of implementation, we are rolling out 4G LTE services with a controlled footprint in the Klang Valley at selected high traffic areas, which are known as DiGi 4G LTE Zones. Customers can stream HD videos without buffering; share more in less time via Facebook, Twitter or Instagram; and listen to uninterrupted music streaming.”
For now, DiGi will offer service plans on tablets and broadband. New and existing customers who subscribe to DiGi Broadband and Tablet Plans with 6GB Internet quota and above will be upgraded automatically to 4G LTE service as long as they change their SIM cards to DiGinet+ SIMs at selected DiGi Stores. Customers with broadband plans below 6GB Internet quota can choose to enjoy the fourth generation service on demand when they are in the DiGi 4G LTE Zones. They can activate the service by visiting DiGi MyInternet (www.myinternet.com.my) and choose from two hassle-free, bite-size plans from as low as RM30 per month.
The DiGi 4G LTE zones in the Klang Valley are Plaza Low Yat, 1 Utama Shopping Centre, Kota Damansara, Subang Indah Villa, Sunway Mentari, Bukit Bintang, KDU neighbourhood and Cheras Pandan Indah.
Plans are underway to increase the 4G LTE coverage in these zones, and subsequently, to other market centres in Malaysia. In the next implementation stage, DiGi will be offering 4G LTE on small screens with a suite of LTE-ready devices.
For more details on DiGi 4G LTE zones and service plans, please visit: www.digi.com.my/4GLTE