Monday, July 15, 2013

ZTE enters Malaysia enterprise market with Spring Reach

ZTE aims for 10% share of Government and Enterprises (G&E) segment in three years
Spring Reach appointed ZTE’s first distributor for this segment in Malaysia

Petaling Jaya, Malaysia, 15 July 2013 – ZTE (MALAYSIA) Corporation Sdn. Bhd. (ZTE), a provider of telecommunications equipment and network solutions, has appointed Spring Reach Distribution Sdn. Bhd. (Spring Reach) to be its first distributor for its entire range of Enterprise products for the Government and Enterprise (G&E) segment in Malaysia.

Spring Reach is a distributor of wireless communication solutions and network products with a comprehensive distributor network spanning across Peninsula and East Malaysia.

(from left to right): 1.       Kho Yeh Zhi, Channel Manager, Spring Reach Distribution Sdn Bhd. 2.       Chan Yue Mun, Director, Spring Reach Distribution Sdn Bhd. 3.       Rubern P, Director, Spring Reach Distribution Sdn Bhd. 4.       Yang Jun (杨军)Vice President, CTO, Government & Enterprise Network,Business of Solution Operation Dept. 1, ZTE Corporation. 5.       Eric Wang Xiaodong (王晓东)Managing Director, ZTE (Malaysia) Corporation Sdn Bhd, 6.       Jeremy Zhao Yue Ming (赵月明)Director of Government & Enterprise Business, ZTE (Malaysia) Corporation Sdn Bhd.

As the appointed distributor, Spring Reach will distribute ZTE’s entire Enterprise product range that includes IP (Switches and Routers), WLAN (Wireless LAN), and VCS (Video Conference System) throughout Malaysia over the next three years.

Eric Wang, Managing Director of ZTE Malaysia said:
“ZTE has been working hard in the Enterprise market for more than 10 years, and to date our ICT solutions have been widely deployed in more than 50 countries through more than 1,600 partners globally. With the rapid development of our Enterprise business, the income from Enterprise segment in 2012 accounted for 20% of the company’s US$13.3 billion revenue, with more and significant growth expected in 2013 as well.
“We believe that the cooperation of ZTE and Spring Reach will be a win-win relationship, as we are able to complement each other. Looking forward, we expect that over the next three years and with the support of Spring Reach, ZTE’s brand will be built as one of the leading brands in the Malaysian Enterprise market with the aim of winning 10% market share.

We will fully explore the opportunity of ICT transformation with our Enterprise partners and customers, and to promote the development of Enterprise Information Technology in Malaysia together.”

Rubern P, Director of Spring Reach said:
“We are gratified to be ZTE’s first distribution partner of its G&E products in Malaysia. We are confident of immediately creating value for ZTE by enhancing its market base of the enterprise segment as well as achieving the targets of ZTE’s Enterprise division.

“The appointment by ZTE is in recognition of our active and energetic channel partner network in Malaysia that we have built up since 2009. These include our channel partners focused in the enterprise market segment, government, and public-related segments as well as the telecommunication and internet services provider segments.

“We are confident that this collaboration with ZTE is certainly a step forward for both companies to strengthen our foothold in the Enterprise segment in Malaysia.”
ZTE further reiterated its commitment to growing its reach in the Malaysian market by investing in channel development initiatives going forward.

Yang Jun, Vice President of ZTE Corporation said:
“In the next few years, ZTE will invest large numbers of resources to develop more than 100 partners with Spring Reach and ultimately build a distribution network with more than 200 partners to cover Malaysia nationwide.

“We hope to consolidate the resources and support from all the local partners to share their precious experience, and on the other hand, we will provide the best support to our partners, grow together with our partners, and share the benefits with our partners.”

Commenting further, ZTE Director of G&E Business Jeremy Zhao said:
“With this partnership, Spring Reach is the first distributor for ZTE’s Government and Enterprise products in Malaysia. ZTE and Spring Reach will explore the opportunities in the market and develop the partners together, as well as provide strong support and share benefits with the partners.”

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