Tuesday, August 27, 2013

Easy to Handle, Easy to Get More Great Pictures

Sony introduces Alpha 3000 camera with advanced shooting functions, superb image quality and interchangeable lenses

Large APS-C Exmor™ sensor with 20.1 effective megapixels for pro-quality pictures and Full HD video
Frame scenes accurately through the electronic Tru-FinderTM
Pick from 18 interchangeable E-mount lenses for limitless creative possibilities
Easy to hold with comfortable and secure new grip

Kuala Lumpur, 27 August 2013 – Soon you can have it all. The Alpha 3000 from Sony, coming soon to Malaysia, brings you the picture quality, manual controls and artistic possibilities of a DSLR in an easy to use camera with interchangeable lenses.

Comfortable to hold and offering plenty of creative controls, the Alpha 3000 looks and feels just right for anyone who’s ready to shoot better pictures. There’s a clear electronic viewfinder to help frame shots with confidence, plus a newly-designed grip that adds to the feeling of comfort, security and balance in your hand.

It’s a revelation in picture quality for anyone who’s used to fixed-lens compact cameras. Inside the  3000 is a large 20.1-megapixel Exmor™ APS HD CMOS sensor. Teamed with the growing choice of E-mount interchangeable lenses, it’s the key to flawlessly detailed still images, from personality-packed portraits and street scenes to sumptuous landscapes. Full HD videos look just as impressive, with a choice of 50i or 25p shooting modes for crisp action or a smooth cinematic look as your subject demands.

The big sensor also boosts sensitivity, grabbing more light and cutting image noise. And that means pristine pictures and movies at dusk or in gloomy interiors, when the tiny sensor in your compact camera or smartphone so often disappoints.

It’s a pleasure framing scenes through the electronic Tru-FinderTM with a generous 100% field coverage. There’s plenty of extra information displayed in the electronic viewfinder, including grid lines to help keep those horizons nice and level. Don’t leave anything to guesswork: instant preview of tweaks to exposure and white balance settings lets you compose with even greater confidence.

As your confidence grows, add accessories via the Multi Interface Shoe™ to expand your shooting options even further. Easily create pro-style lighting effects with the powerful new HVL-F43M flash with Sony’s unique Quick Shift Bounce system for no nasty shadows. Capture a more polished soundtrack and clearer dialogue with the ECM-XYST1M Stereo Microphone. Or brighten up parties and indoor scenes with the battery-powered HVL-LEIR1 Video IR light.

Photographers with more arty ambitions needn’t feel left out of the fun. Picture Effect offers a palette of 15 artistic treatments, like Retro Photo, Miniature and Partial Colour. Auto Object Framing neatly trims portraits, close-ups and even moving subjects for tighter, more professional results.

Unlike ordinary point-and-shoot cameras, the  3000 unleashes your full creativity with a choice of 18 interchangeable E-mount lenses by Sony and Carl Zeiss, including the SEL50F18 portrait lens in a new black finish. Pick from telephotos, wide angles and macros to versatile zooms for travel and everyday shooting.

The new Carl Zeiss Vario-Tessar T* E 16-70mm F4 ZA OSS (SEL1670Z) is a versatile mid-range zoom with Optical SteadyShot built in for crisper handheld shots. It’s joined by Sony’s first ever G Lens™ for E-mount cameras. The new E PZ 18-105mm F4 G OSS (SELP18105G) is a premium all-rounder with Optical SteadyShot and smooth, quiet zoom operation that’s great for shooting Full HD movies as well as still photos.

Specifications Sheet

Alpha 3000
Camera Type
Interchangeable lens digital camera with built-in flash
Lens compatibility
Sony E-mount lenses
Image Sensor
APS-C type (23.2 x 15.4mm), Exmor APS HD CMOS sensor
Number of pixels (effective)
Approx. 20.1 megapixels
Recording system (still image)
Recording format
JPEG (DCF Ver. 2.0, Exif Ver.2.3, MPF Baseline compliant), RAW (Sony ARW 2.3 format)
Image quality modes
Picture Effect
11 types (15 variations): Posterization (Color, B/W), Pop Color, Retro Photo, Partial Color (R,G,B,Y), High Contrast Mono, Toy Camera, Soft High-key, Soft Focus, HDR Painting, Rich-tone Mono, Miniature
Recording system (movie)
Recording format
AVCHD format Ver. 2.0 compliant
Video compression
MPEG-4 AVC/H.264
MPEG-4 AVC/H.264
Audio recording format
Dolby Digital (AC-3) 2ch
Movie recording system (AVCHD)
1920 x 1080(50i, 24M, FX) (25fps Image sensor output)
Approx.24Mbps(Maximum bit-rate)
1920 x 1080(50i, 17M, FH) (25fps Image sensor output)
Approx.17Mbps(Average bit-rate)
1920 x 1080(25p, 24M, FX)
Approx.24Mbps(Maximum bit-rate)
1920 x 1080(25p, 17M, FH)
Approx.17Mbps(Average bit-rate)
Recording system
Memory Stick PRO Duo/Memory Stick PRO-HG Duo/Memory Stick XC-HG Duo/SD memory card/SDHC memory card/SDXC memory card
Focus system
Contrast-detection AF
Focus point
25 points
Tracking Focus
Exposure control
ISO sensitivity (Recommended Exposure Index)
Still images: ISO100 to 16000, AUTO (ISO100 to 3200), Movies:ISO100 to 3200 equivalent, AUTO(ISO100 to 3200 equivalent)
0.5cm (0.2type) electronic viewfinder(color)
Number of pixels (effective)
201600 dots equivalent
Field coverage
LCD screen
7.5cm (3.0-type) wide type TFT
Number of dots (total)
230,400 dots
Other features
TRILUMINOS Colour; Face Detection; Smile Shutter; Auto Object Framing; Auto HDR; Handheld Twilight Mode; Sweep Panorama; Anti Motion Blur Mode
Digital zoom
Smart zoom (Still images)
M:approx. 1.4x, S:approx 2x
Digital zoom (Still images)
Approx. 4x
Digital zoom (Movie)
Approx. 4x
Built-in flash
Guide No.
4 (in meters at ISO 100)
Flash coverage
16mm (focal-length printed on the lens body)
Speed (approx., max.) *1
Continuous mode: max. 2.5 fps
Speed Priority Continuous shooting: max. 3.5 fps
Still images
Approx. 460 images(Viewfinder), Approx. 470 images(LCD screen) (CIPA standard)
mm (WxHxD) excluding protrusions
Approx. 128.0mm x 90.9mm x 84.5mm

*1 Varies according to shooting conditions or memory card used

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