Sony introduces Alpha 3000 camera with advanced shooting functions, superb image quality and interchangeable lenses
• Large APS-C Exmor™ sensor with 20.1 effective megapixels for pro-quality pictures and Full HD video
• Frame scenes accurately through the electronic Tru-FinderTM
• Pick from 18 interchangeable E-mount lenses for limitless creative possibilities
• Easy to hold with comfortable and secure new grip
Kuala Lumpur, 27 August 2013 – Soon you can have it all. The Alpha 3000 from Sony, coming soon to Malaysia, brings you the picture quality, manual controls and artistic possibilities of a DSLR in an easy to use camera with interchangeable lenses.
Comfortable to hold and offering plenty of creative controls, the Alpha 3000 looks and feels just right for anyone who’s ready to shoot better pictures. There’s a clear electronic viewfinder to help frame shots with confidence, plus a newly-designed grip that adds to the feeling of comfort, security and balance in your hand.
The big sensor also boosts sensitivity, grabbing more light and cutting image noise. And that means pristine pictures and movies at dusk or in gloomy interiors, when the tiny sensor in your compact camera or smartphone so often disappoints.
It’s a pleasure framing scenes through the electronic Tru-FinderTM with a generous 100% field coverage. There’s plenty of extra information displayed in the electronic viewfinder, including grid lines to help keep those horizons nice and level. Don’t leave anything to guesswork: instant preview of tweaks to exposure and white balance settings lets you compose with even greater confidence.
As your confidence grows, add accessories via the Multi Interface Shoe™ to expand your shooting options even further. Easily create pro-style lighting effects with the powerful new HVL-F43M flash with Sony’s unique Quick Shift Bounce system for no nasty shadows. Capture a more polished soundtrack and clearer dialogue with the ECM-XYST1M Stereo Microphone. Or brighten up parties and indoor scenes with the battery-powered HVL-LEIR1 Video IR light.
Photographers with more arty ambitions needn’t feel left out of the fun. Picture Effect offers a palette of 15 artistic treatments, like Retro Photo, Miniature and Partial Colour. Auto Object Framing neatly trims portraits, close-ups and even moving subjects for tighter, more professional results.
Unlike ordinary point-and-shoot cameras, the 3000 unleashes your full creativity with a choice of 18 interchangeable E-mount lenses by Sony and Carl Zeiss, including the SEL50F18 portrait lens in a new black finish. Pick from telephotos, wide angles and macros to versatile zooms for travel and everyday shooting.
The new Carl Zeiss Vario-Tessar T* E 16-70mm F4 ZA OSS (SEL1670Z) is a versatile mid-range zoom with Optical SteadyShot built in for crisper handheld shots. It’s joined by Sony’s first ever G Lens™ for E-mount cameras. The new E PZ 18-105mm F4 G OSS (SELP18105G) is a premium all-rounder with Optical SteadyShot and smooth, quiet zoom operation that’s great for shooting Full HD movies as well as still photos.
Specifications Sheet
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Alpha 3000
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General
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Camera
Type
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Interchangeable
lens digital camera with built-in flash
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Lens
compatibility
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Sony
E-mount lenses
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Image Sensor
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Type
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APS-C
type (23.2 x 15.4mm), Exmor™ APS HD CMOS sensor
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Number of
pixels (effective)
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Approx.
20.1 megapixels
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Recording system (still image)
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Recording
format
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JPEG (DCF
Ver. 2.0, Exif Ver.2.3, MPF Baseline compliant), RAW (Sony ARW 2.3 format)
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Image
quality modes
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RAW+JPEG/JPEG
Fine/JPEG Standard
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Picture
Effect
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11 types
(15 variations): Posterization (Color, B/W), Pop Color, Retro Photo, Partial
Color (R,G,B,Y), High Contrast Mono, Toy Camera, Soft High-key, Soft Focus,
HDR Painting, Rich-tone Mono, Miniature
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Recording system (movie)
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Recording
format
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AVCHD
format Ver. 2.0 compliant
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MP4
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Video
compression
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MPEG-4
AVC/H.264
MPEG-4 AVC/H.264 |
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Audio
recording format
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Dolby
Digital (AC-3) 2ch
MPEG-4 AAC-LC 2ch |
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Movie recording system (AVCHD)
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1920 x
1080(50i, 24M, FX) (25fps Image sensor output)
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Approx.24Mbps(Maximum
bit-rate)
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1920 x
1080(50i, 17M, FH) (25fps Image sensor output)
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Approx.17Mbps(Average
bit-rate)
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1920 x
1080(25p, 24M, FX)
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Approx.24Mbps(Maximum
bit-rate)
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1920 x
1080(25p, 17M, FH)
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Approx.17Mbps(Average
bit-rate)
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Recording system
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Media
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Memory
Stick PRO Duo/Memory Stick PRO-HG Duo/Memory Stick XC-HG Duo/SD memory
card/SDHC memory card/SDXC memory card
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Focus system
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Type
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Contrast-detection
AF
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Focus
point
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25 points
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Tracking
Focus
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Yes
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Exposure control
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ISO
sensitivity (Recommended Exposure Index)
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Still
images: ISO100 to 16000, AUTO (ISO100 to 3200), Movies:ISO100 to 3200
equivalent, AUTO(ISO100 to 3200 equivalent)
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Viewfinder
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Type
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0.5cm
(0.2type) electronic viewfinder(color)
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Number of
pixels (effective)
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201600
dots equivalent
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Field
coverage
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100%
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LCD screen
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Type
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7.5cm
(3.0-type) wide type TFT
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Number of
dots (total)
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230,400
dots
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Other features
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TRILUMINOS
Colour; Face Detection; Smile Shutter; Auto Object Framing; Auto HDR;
Handheld Twilight Mode; Sweep Panorama; Anti Motion Blur Mode
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Digital zoom
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Smart
zoom (Still images)
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M:approx.
1.4x, S:approx 2x
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Digital
zoom (Still images)
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Approx.
4x
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Digital
zoom (Movie)
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Approx.
4x
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Flash
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Type
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Built-in
flash
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Guide No.
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4 (in
meters at ISO 100)
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Flash
coverage
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16mm
(focal-length printed on the lens body)
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Drive
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Speed
(approx., max.) *1
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Continuous
mode: max. 2.5 fps
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Speed
Priority Continuous shooting: max. 3.5 fps
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Power
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Approx.
460 images(Viewfinder), Approx. 470 images(LCD screen) (CIPA standard)
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Dimensions
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mm
(WxHxD) excluding protrusions
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Approx.
128.0mm x 90.9mm x 84.5mm
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*1 Varies
according to shooting conditions or memory card used
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