Canon Unveils Plans to Establish Stronger Presence in East Malaysia
Kuala Lumpur, 27 August 2013 – Canon, a world leader in digital imaging, recently announced the arrival of the EOS 70D, a daily DSLR designed to perfectly complement users who lead an active lifestyle. Joined by Canon Ambassador and Hong Kong Superstar Simon Yam, the event at Kuching was part of a two-day retreat to reward Canon’s business partners from all over Malaysia.
“There are more people taking photography a notch higher with an investment in a DSLR camera and that is why we are confident that the introduction of the EOS 70D will be the game changer for the DSLR segment. With the new Canon EOS 70D, we are confident to increase at least 10% growth in the midrange DSLR segment. We are also thrilled to have Simon Yam with us today in this charming city of Kuching as a way to thank our business partners’ continuous support in building the Canon brand and making it one of the most recognised brands in East Malaysia” said Melvyn Ho, President and CEO of Canon Marketing (Malaysia).
Melvyn added, “We also aim to improve our service depot by setting up a customer service centre in Kuching. With the establishment of the new customer service centre, we will certainly be able to respond to customers in a shorter turnaround time. Furthermore, we look forward to work with the pro shops to establish one stop imaging centres that consumers can come to for all things on Canon and most importantly these centres will be able to provide consultation services to customers who are looking to expand their knowledge in photography.”
Superior and Fast Auto-Focusing Performance during Live View Shooting
The EOS 70D features the newly-developed Dual Pixel CMOS AF system and working in tandem with an initiative vari-angle 3.0-inch wide Clear View LCD II touchscreen monitor, Canon sets out to revolutionize how users shoot using their DSLR. The Dual Pixel CMOS AF system boasts swift and precise auto focusing with greatly reduced focusing time, while the vari-angle LCD panel, with its touchscreen capability, allows users to explore and shoot different compositions and perspectives, adjust basic settings via the touch panel’s Quick Control menu and even perform familiar Multi-touch gestures to zoom in and out of shots, view images and even capturing the shot. The Clear View II LCD has an anti-reflection coating to provide visibility even in bright sunlight.
While Hybrid CMOS AF II delivers enhanced focusing speed during Live View photo shooting and movie recording by using certain dedicated pixels for phase-difference AF to measure the subject distance and fine-tuning the focus with contrast AF, Canon’s latest innovation- the Dual Pixel CMOS AF, is one step up from the Hybrid CMOS AF II. This is due to changes made to the CMOS sensor’s design, as two separate photodiodes are integrated into each pixel. This allows every individual pixel to perform both imaging and phase-difference AF. The signals from each photodiode are detected and the signal difference can be used to accurately and quickly calculate the amount of focus shifting required for optimal focus. With the Dual Pixel CMOS AF, One-Shot AF is almost instantaneous, and it is able to rapidly and smoothly track moving subjects during still photography in Live View and video recording. The accuracy allows the EOS 70D to attain optimal focus even on the first focus shift. Dual Pixel CMOS AF has a detection area that covers approximately 80% of the image display.
Shooting via the viewfinder
Some users prefer the traditional method of shooting via the viewfinder in order to capture fast-moving subjects. The DIGIC 5+ image processor’s rapid processing speed takes an approximate 7.0 frames per second (fps) at full resolution. At this speed, users will be able to capture that one perfect moment of a quick action. The EOS 70D sustains this rate of continuous shooting for up to 40 images in a single burst*.
The EOS 70D also features a high-precision 19-point all cross-type AF sensor which is able to accurately track subjects even if they move unpredictably. The AF points are placed throughout a wide area for greater compositional freedom, and are effective whether the camera is held normally or vertically. Focusing is made more precise when the EOS 70D is used with f/2.8 or faster lenses, as it has f/2.8 dual cross-type AF sensor in the center. AI servo AF II keeps moving subjects in focus, as it tracks not only their distance but their up/down and lateral movements too.
Remote control shooting
Control the EOS 70D remotely via the EOS Remote app on the smartphone, whereby the smartphone’s screen becomes an extension of the camera’s Live View screen. Users can not only trigger the camera to take a shot, but also select different settings such as aperture, shutter speed and ISO and adjust focus all via their smartphones. With remote shooting, users are empowered to capture images from unique angles and even vantage points that are previously inaccessible. Furthermore, remote shooting eliminates image blur caused by camera shake, thus producing beautiful photographs that are crisp and sharp.
In this digital era where sharing images and videos on the internet has become a norm, EOS 70D’s built-in Wi-Fi capability connects the camera directly to the internet via a wireless network. This same Wi-Fi capability also allows it to print photos from a PictBridge-enabled (DPS over IP) wireless printer or playback its images on a network-enabled TV (DLNA devices).
For users seeking a camera that enhances their creative flair, the EOS 70D offers exciting features such as Multiple Exposure and Creative Filters. With Multiple Exposure, the EOS 70D combines two to nine images into one picture, using either the additive or average mode to achieve the desired look. The popular Creative Filters mode features filters such as Toy Camera, Grainy Black and White, Miniature, Soft Focus, Art Bold, Fish-eye and Water Painting.
Optional Battery Grip
For heavy duty users, Canon has developed the optional BG-E14 battery grip for high-volume shooting and easier vertical grip. The BG-E14, when outfitted with two battery packs, allows the EOS 70D to take twice as many shots as when using the camera alone.
*for Large/Fine JPEG images on an UHS-I compatible 8GB card based on Canon’s testing standards
**subjected to availability in your region.
EOS 70D Summary of Specifications
Dimensions: Approx. 139.0 x 104.3 x 78.5mm
Weight: Approx. 675g (body only)
Image sensor: 20.2 mega-pixel APS-C sensor
Imaging processor: DIGIC 5+
ISO speed: 100-12800 (expandable to 25600)
Continuous shooting speed: 7 fps
Maximum video quality: Full HD (24fps)
AF System: 19-point all cross type, Dual Pixel CMOS AF system
LCD: vari-angle 3.0-inch wide Clear View II LCD monitor
Pricing and availability
The EOS 70D is available now at all Canon Authorized Dealers. Recommended retail price:
• EOS 70D (body only) – RM3899
• EOS 70D (EFs 18-55 STM) – RM4399
• EOS 70D (EFs 18-135 STM) – RM5299
• EOS 70D (EFs 18-200 IS) – RM5499
Check out Canon’s website at http://www.canon.com.my or Canon Camera Malaysia’s Facebook page for further updates.