MALAYSIA – 16 August, 2013 — HTC, a global leader in mobile innovation and design, today announces that the award-winning HTC One will be available in a distinctive, new colour. Available exclusively to customers of HTC retailers from now on, the new HTC One in Glamour Red packs the blistering performance and premium features that have garnered global acclaim since its launch earlier this year, into a body that makes a striking yet sophisticated statement.
Philip Blair, President of EMEA, HTC, commented, “We have always been committed to offering consumers the flexibility to share their personalities through their choice of mobile phone, whether through colour, customisation or features. The new HTC One in Glamour Red showcases the power of our flagship model in a colour that demands attention, whilst maintaining the high standards set for sophisticated design and build quality.”
Since its launch, the HTC One has attracted a host of editorial and industry awards which recognise its superior performance and benchmark design. Highlights include the GSMA’s Global Mobile Award for Best New Mobile Device or Tablet at Mobile World Congress 2013 and Computex Taipei’s Gold Medal in Design and Innovation.