Thursday, October 17, 2013

PropertyGuru Exceeds 1 Million Downloads for Mobile Apps

Popularity Testament of Accelerated Growth in the Mobile Property Search Market 

KUALA LUMPUR, 16 October 2013 – PropertyGuru Group, Asia’s leading online property portal, recently hit a major milestone with more than 1 million downloads for its mobile apps in its core markets of Singapore, Malaysia, Indonesia and Thailand. The achievement is unrivalled by any other property portal in the region and affirms the Group’s strategy of pioneering mobile property search in the region.

Designed for both property agents and seekers, the rise of PropertyGuru’s suite of mobile apps is fuelled by smartphone and internet penetration exploding across Asia like never before. This growth is even more pronounced in countries with developing property markets. Collectively, PropertyGuru saw the number of downloads for its mobile apps in Malaysia, Thailand and Indonesia rise 12-fold within a one year period since July 2012, equating to almost 1400 downloads per day.

Mobile and online are becoming more integrated into people’s lives and is increasingly influencing research, entertainment and purchase behaviour. Smartphones and other mobile devices are becoming the preferred method to access the Internet, replacing conventional PCs including laptops as consumers look for instant gratification. This has been further accelerated with the advent of social media platforms as well as numerous apps that have exponentially increased the utility of the mobile platform.

“Growth in downloads for PropertyGuru’s mobile apps can be attributed to the overall spike in smart phone usage. Certainly, for many, online and mobile has become the first point of research or intelligence, especially with regards to larger acquisitions such as properties,” shared Gerard Kho, Country Manager, PropertyGuru Malaysia.

In Malaysia alone, data compiled from various credible sources paint a clear picture of emerging shifts in consumer behaviour towards adopting mobile as a form of intuitive property search. More than 2 out of 5 users go online via mobile to search for properties, twice the number as compared to 2011. More interestingly, this is almost equal to the number of Malaysians who watch full episodes of TV programmes online, with most preferring to conduct their search during working hours between 10am -6pm on weekdays.

Kho mentioned that the statistics provide a glimpse into the future; that mobile is reshaping consumer behaviour and growing as a vital communication medium to reach audiences.

“We highlighted this fact when we recently held the Asia Mobile & Technology Real Estate Conference (AMTREC) in Kuala Lumpur. The data from global and local sources further lends credence that online and particularly, mobile is an exciting medium that will only get better with time,” he added.

Echoing Kho is Chief Executive Officer and Group Co-founder, Steve Melhuish, “We are excited to see so much interest and enthusiasm we’ve received from property agents, buyers and investors alike who utilise our products and services to explore how they can carry out their property-related decisions faster while on the go."

 “PropertyGuru foresaw the enormous potential in investing into mobile technology back in 2011 when 20% of consumers in our target markets were finding their ideal property on mobile.  This figure has doubled within two years, opening up fantastic opportunities for PropertyGuru to be even more connected with them,” he said.










首席执行员兼集团联合创办人史蒂夫(Steve Melhuish)认同许先生的看法,“我们非常兴奋看到房地产代理、买家和投资者给予这么热烈的反应,他们使用我们的产品和服务去发掘,如何在步伐快速的生活中,更迅速地做出与房地产相关的决策。”


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