LAZADA ANNOUNCES THE ‘LIFESTYLE MONDAY WITH MASTERCARD’ PROMOTION!

Kuala Lumpur, 27 January 2014 – One week after the launch of its mobile application for iPhone and iPad, Lazada launched its ‘Lifestyle Monday With Mastercard’ promotion with MasterCard Malaysia today. Through this promotion, MasterCard cardholders in Malaysia will enjoy a 10% instant cash back when they shop from the Lifestyle and Fashion categories of Lazada on Mondays.

The ‘Lifestyle Monday With MasterCard’ promotion covers categories such as Fashion, Health & Beauty, Home & Living, Home Appliances and Toys & Babies and will run from now until 31 December 2014.

“Through our relationship with MasterCard and the MasterCard network, we are rewarding our consumers at every step of the shopping process.  Furthermore, MasterCard is an established brand and the partnership between Lazada and MasterCard gives cardholders enhanced security when they shop online with their MasterCard cards,” said Maximilian Bittner, Chief Executive Officer of Lazada.

Lazada, who is currently the number one shopping mall site within Malaysia, is pioneering e-Commerce across Southeast Asia by offering a convenient, fast and secure online shopping environment.

According to a research conducted by AIP Corporation, approximately 73 percent of Malaysians who shop online purchase fashion items, 24 percent purchase health and beauty items, 20 percent purchase babies items and toys and 5 percent purchase home appliances and items.

“We are pleased to be working  with Lazada Malaysia to deliver a promotion that is valuable and relevant to our consumers. Malaysians are embracing electronic payments and MasterCard is committed to providing them with easy, seamless and secure payment experiences that connect them to the things in life that matter most,” said Nagesh Devata, Senior Vice President, Acceptance and Merchant Development, MasterCard, Asia Pacific.

Bittner added, “Our consumers showed an increased interest in the lifestyle and fashion products and we are excited to expand the range of products offered in these categories. Lazada aims to improve consumers’ shopping experiences online by ensuring exceptional customer service, providing excellent shopping experience and offering a great range of products at all times.”

The recent launch of Lazada’s mobile app for iPhone and iPad provides additional convenience to its consumers’ allowing them to shop anywhere anytime.

The promotion is available at www.lazada.com.my , as well as via Lazada’s mobile booking platforms through smartphones at http://www.lazada.com.my/mobile-apps/ and Lazada apps on Android and iPhone  devices.

For more information and full terms and conditions, visit http://www.lazada.com.my/mastercard/. For more updates on Lazada’s latest innovations, as well as activities, contests and promotions,  connect with us via Facebook (https://www.facebook.com/LazadaMalaysia).