Nokia MixRadio reaches 30 millionth track landmark

Mobile music streaming service Nokia MixRadio this week added the 30 millionth track, to its international catalogue.

The track, ‘Ma Tegi Hena’ is by Lebanese artist Nancy Ajram and is from the forthcoming album Nancy8. The thirty million tracks available on Nokia MixRadio, puts it ahead of all other radio based streaming services.

Commenting on the milestone Jyrki Rosenberg, VP Entertainment at Nokia said:

“It is very telling that the track that takes us through this significant milestone comes from an artist currently No.1 in the Middle East, with 9 million Facebook likes and over 180 million video views – yet is unknown in large parts of the world. Introducing music lovers around the world to new songs that they will love, is a truly inspiring challenge. Gathering a rich and deep catalogue of music is fundamental to being able to offer Nokia MixRadio listeners the widest choice. More importantly, Nokia MixRadio tailors this huge catalogue of songs to the unique tastes of each of our listeners, making it the world’s simplest and most personal music experience.”

Nokia MixRadio takes people straight to the music with its ‘Play Me’ button, delivering a personalised radio station that is unique to every user. The service encourages user personalisation with a simple ‘thumbs up’, ‘thumbs down’ mechanic and artist ‘favourite’ features that hone the music selections it delivers. The service also offers hundreds of expert and celebrity curated mixes free of adverts, sign ups or subscriptions. Mixes can be saved for offline listening during times without signal such as underground travel, as well as reducing data use and costs.

Nokia MixRadio is available to Nokia Lumia owners in 31 countries, making it the most global personalised streaming service in the world. It can be downloaded at www.windowsphone.com/store and non-Lumia owners can trial the service by visiting www.mixrad.io.