• Partnership of two titans – WeChat and Espressolab to bring continuous special deals, offers and more value to the users and fans in Malaysia
• WeChat Malaysia plans to expand localization strategy with more brand collaborations and payment gateway in stages
MALAYSIA, 7 March 2014 – WeChat, world’s leading innovative mobile social communication application, announces its partnership with Espressolab, one of the fastest growing lifestyle premium coffee chain across the nation. The partnership aims to provide users with the latest updates, announcements, offers and personalized messages from Espressolab to WeChat and coffee fans with the Official Account page, and a move to anchor further business opportunities in the nation.
“WeChat Malaysia has been actively engaging brands in Malaysia to expand our reach and generate more exclusive content to our users. We are proud to announce today’s partnership with a big brand such as Espressolab to enhance our portfolio of brands for WeChat in Malaysia, in which a lot of effort are being put in by the local team. WeChat provides Espressolab a platform to engage fans in Malaysia with instant up-to-date announcements, offers and most importantly, personalized messages catered to different groups of people. With Espressolab joining the fray, we look forward to providing more features with Official Accounts such as in-app purchases for our partners,” said Ms. Leong Y E, Business Development Director of WeChat Malaysia.
“Social media and mobile platforms have become an important tool to engage fans in order to be ahead of the competition. With our growing number of outlets across the nation, this partnership with WeChat will further enhance our approach in reaching out to our consumers and we look forward to a positive growth and engagement with our fans on our Official Account page,” said Ms. Kelly Leong, CEO of Espressolab.
Exclusive Espressolab Offer for WeChat Users
Sourcing for the best coffee beans around the world, Espressolab brews coffee made from the specialty grade, the top 20% of coffees produced in the world. Using the best grade coffee beans, state-of-the-art equipment and extensively trained baristas, Espressolab customizes every cup of coffee for every individual. For the 10 – 30 March 2014, Espressolab will be offering a 50% discount offer on all coffee served at participating outlets. To enjoy the finest coffee in town for less, simply add WeChat ID: EspressoLab or scan the QR code provided.
Besides actively engaging local brands with WeChat Official Accounts, WeChat Malaysia will also be bringing in more features in stages such as a payment gateway to allow in-app purchases and other features which have received positive responses from other markets worldwide. With over 90%penetration rate in the Malaysian smartphone market, WeChat Malaysia has also established an office in Kuala Lumpur to centralize all local efforts in Malaysia.
For more information about WeChat, please visit www.wechat.com.