Welcome to GALAXY Life, Your Passport to Amazing Experiences and Special Privileges by Samsung

• New customer programme connects Samsung smartphone and tablet users with a preference-based mobile app that offers personalisation through content, deals and expert recommendations

KUALA LUMPUR, Malaysia – February 28, 2014 – Samsung Malaysia Electronics Sdn. Bhd., through its Media Solutions Centre in Southeast Asia (MSC-SEA), launched a new consumer community initiative through a customer programme coupled with a mobile app called GALAXY Life.

With the launch of GALAXY Life, Samsung seeks to offer their consumers a benefit unmatched by other device manufacturers. Samsung consumers  can join a community where they will receive personalised, curated and exclusive content optimised especially for their devices.

Vincent Chong, Director of IT and Mobile Communications, Samsung Malaysia Electronics Sdn. Bhd. said, “GALAXY Life is about living a life that is more enriching. We are happy to welcome Samsung smartphone and tablet users to the family with access to experts sharing customised content and preference-based offers and deals that go beyond the mundane. Whether it’s about getting recommendations on food, fashion or lifestyle by experts or a good deal found especially for a consumer, GALAXY Life will be their passport to all these and more!”

GALAXY Life offers Samsung consumers entry and access to a community that is customised by categories, content and deals. The programme will look towards building experiences for consumers across seven categories – Live, Entertain, Learn, Play, Connect, Work and Surprise.

Content will be provided by topic “experts” across Entertainment, Food, Fashion and Sports topics. The initial group of experts include celebrity chef Bobby Chinn, sports commentator/journalist Jason de la Pena and fashion host/model Asha Gill.
In Malaysia, consumers can look forward to exclusive deals on weekly basis from 50 partners to date, with more than 120 offers and deals up to be redeemed.

Availability
GALAXY Life is available for all users of a Samsung GALAXY smartphone, tablet or camera running on Android 4.1 and above. The app can be downloaded for free from Google Play Store.

For more information about Samsung GALAXY Life, please visit http://www.samsung.com/my/galaxylife.