• New customer programme connects Samsung smartphone and tablet users with a preference-based mobile app that offers personalisation through content, deals and expert recommendations
KUALA LUMPUR, Malaysia – February 28, 2014 – Samsung Malaysia Electronics Sdn. Bhd., through its Media Solutions Centre in Southeast Asia (MSC-SEA), launched a new consumer community initiative through a customer programme coupled with a mobile app called GALAXY Life.
With the launch of GALAXY Life, Samsung seeks to offer their consumers a benefit unmatched by other device manufacturers. Samsung consumers can join a community where they will receive personalised, curated and exclusive content optimised especially for their devices.
GALAXY Life offers Samsung consumers entry and access to a community that is customised by categories, content and deals. The programme will look towards building experiences for consumers across seven categories – Live, Entertain, Learn, Play, Connect, Work and Surprise.
Content will be provided by topic “experts” across Entertainment, Food, Fashion and Sports topics. The initial group of experts include celebrity chef Bobby Chinn, sports commentator/journalist Jason de la Pena and fashion host/model Asha Gill.
In Malaysia, consumers can look forward to exclusive deals on weekly basis from 50 partners to date, with more than 120 offers and deals up to be redeemed.
GALAXY Life is available for all users of a Samsung GALAXY smartphone, tablet or camera running on Android 4.1 and above. The app can be downloaded for free from Google Play Store.
For more information about Samsung GALAXY Life, please visit http://www.samsung.com/my/galaxylife.