Tuesday, April 29, 2014

New venue for PC Expo 2014

PC Expo 2014 adds Setia City Convention Centre as its newest addition to its circuit, and readies to welcome 100,000 shoppers May 2 – 4

APRIL 29, 2014, KUALA LUMPUR – PC Expo 2014 this Friday will be held at a new venue, Setia City Convention Centre (SCCC), located at the new Setia Alam township in Section U13, Shah Alam, Selangor. According EM Exhibitions (M) Sdn Bhd project director Jeslynn Wong Lee Chen, this mark the first time a digital lifestyle fair will be held to meet the needs of consumers at Setia Alam. “We are confident of an exciting reception for Setia Alam PC Expo 2014 as this new township is brimming with active digital lifestyle communities. Setia Alam is one of several new venues that we will be adding to our PC Expo circuit of venues,” she said.

She expects a turnout of more than 100,000 visitors this weekend. “We have a slew of new activities and goodies to welcome Setia Alam PC Expo 2014 visitors.” These activities include hourly Special Offers of more than 650 items over the span of three days including 15 Samsung Galaxy S5, which normally retails at RM2,399. “We are pricing five Samsung Galaxy S5 each day at 8pm at only RM1,999 each, which is a savings of 15 per cent.” The daily Special Offers also include 10 Lenovo Vibe Z (SRP RM1,799) at 6pm where it will be priced at RM1,499 each, 10 Asus Zen Fone 4 (SRP RM299) at 2pm and RM199 and 7-inch branded tablets (SRP RM399) at 5pm and RM199 correspondingly.

Setia Alam PC Expo 2014 visitors can expect new twists focusing on interactivity. “We have observed visitors at PC Expo 2014 evolving to demand greater interactivity levels. Visitors also prefer we integrate the use of digital lifestyle applications and techniques at the Expo,” she said. Such an expectation has led to the introduction PC Expo Quick Response (QR) code. "We have received feedback and glad to have a QR code. Visitors can use their smartphone and snap our QR code. This will enable them to follow us on PC Expo WeChat and receive exclusive updates about promotional offers and activities at PC Expo," she explained.

Another example is “Creative Pose”, a new PC Expo activity “Visitors can snap a Captain America or Thor inspired selfie or photo on their smartphone or camera. Then click "Like" and upload their selfie to PC Expo Facebook before July 7, 2014,” she explained. The winner of the Captain America category will receive two limited edition goodies; an Iron Man 3 War Machine 8GB USB and Iron Man 3 Left Hand 8GB USB while the winner for the second category will take home a Thor-themed Limited Edition 2,600 mAh power bank.

Wong appreciates the interactivity with visitors. “We are constantly improving, thanks to active feedback and like to believe PC Expo has earned a reputation as a trusted brand and a platform to showcase trends. For example, the selfie trend has gained commercial traction. Visitors can browse and shop for extension poles, stands, smartphone grabs, Bluetooth-clickers and other innovations just to help snap a better selfie with a smartphone or tablet at PC Expo this week,” she said. “There are even miniature padded covers and dual-use cases to protect and help store these items.”

In addition, she said, “We’re giving away lots of goodies. The main prize for our “Like, Share and Tag” contest is an iPhone 5S.” Visitors can take part in “PC Expo 2014 Register & Win” which has an iPad Air as the grand prize and “PC Expo 2014 Lucky Draw” which has prizes like Playstation 4 and Samsung Galaxy Note III.

Numerous exhibitors and brands will be present at Setia Alam PC Expo 2014 including A1pro, Acer, Astro, Asus, Dell, Huawei, Hewlett-Packard, Lenovo, Logitech, Nokia, Samsung, Seagate, TM, U Mobile, Yes 4G and others. “Visitors to the Expo can expect a taste of ultra thin notebooks, chic smartwatches, super cool earbuds, tablets on a budget, lots of budget-friendly smartphone choices and even portable photo printers are making a comeback,” she said, adding shoppers should take advantage of mid-year promotional offers and off-season bundling promotions*. PC Expo 2014 continues June 6 to 8 at Persada Johor International Convention Centre in Johor Bahru and July 4 – 6 at Mid Valley Exhibition Centre.

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