Tuesday, May 6, 2014

Leap in Mobile Consumption Sets Record Traffic for as World Cup Approaches

53 million global visitors access over a billion page impressions in April 2014, as mobile access surges 93% year-on-year

May 5, 2014, Singapore/London: the world’s biggest football media brand, soared to new heights in April by attracting record numbers of users. The PERFORM Group-owned property saw massive year-on-year growth in the number of visits from mobile devices across the globe as it gears up for the World Cup Finals., which has 33 local editions worldwide with 11 editions in Asia-Pacific, recorded over 1 billion page views from over 53 million unique users across all platforms – a year on year user increase of 50% with an astounding 33% of global traffic from Asia-Pacific.

In addition to mobile growth are Goal’s top ranking apps - Goal News and Goal Live Scores,both ranked top 10 in over 90 countries. Goal News app offers one of the most unique user experiences with customized editorial, video, leagues, competitions and real time alerts while Goal Live Scores app covers over 700 leagues and competitions world-wide and provides the world’s fastest real-time live scores, line-ups, team information and statistics previously only available to bookmakers.

Puma, Heineken, Mastercard and Hankook Tire are among the brands to have capitalised on this growth and activate major advertising campaigns across Goal in recent months.

James Rushton, Managing Director of PERFORM Asia-Pacific, said: “It’s been a massive month for the world of football and the record traffic we’ve seen reflects the fact that Goal’s global network and reach truly amplifies the big events.

“It’s not often you get a Manchester United manager being sacked, one of the biggest clubs in the world like FC Barcelona being hit with a transfer ban and fascinating climaxes to domestic leagues and cup competitions all in a single month, and the comprehensive coverage of these events on Goal has been well received by fans.

“It’s clear from the latest traffic data that being able to access the latest breaking news on any device is vital to football fans, and as we approach the biggest footballing event in the world this summer, we’re perfectly positioned to deliver what fans need and want access to across multiple platforms, and at the same time enabling brands to target a specific demographic during the World Cup.” is part of PERFORM, which owns one of the largest digital sports rights portfolios with contracts covering more than 200 sports and their associated leagues, tournaments and events. The company commercialises multimedia sports content across digital platforms, with revenues coming from a mix of content distribution, advertising and sponsorship.

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