Watch out for exclusive collectibles, exciting activities and exceptional offers
to commemorate the biggest sporting event of the year
KUALA LUMPUR, 14 May 2014 – Football fever is on! Xpax, Celcom Axiata Berhad’s main prepaid brand for youth, is igniting the passion of football fans in Malaysia by rewarding customers with KAX, a series of eight limited edition blue and purple collectibles that makes the perfect companion as Malaysians celebrate the excitement of the biggest sporting event of the year.
The KAX promotion lasts from 29 April 2014 until 31 August 2014 and customers will get the chance to own their very own KAX that comes in eight different designs, dressed in football jerseys which are given away free when they sign up with Xpax.
Speaking at the launch of KAX, Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad, said, “Malaysia is a football-obsessed nation and with the biggest sporting event of the year just around the corner, Xpax is pleased to introduce the cute and cuddly KAX to our customers and bring Malaysians together in celebrating the football fever that is set to sweep the country and the rest of the world soon.
“The KAX collectibles make the perfect companion and a lovable best friend with their unique, different and infectious personalities that will excite collectors who can never get enough of soft and adorable collectibles. We are happy to offer these collectibles to our customers and the KAX collection signifies Xpax’s effort to delight our customers by providing offerings that are beyond our core products, in line with our commitment to enhance customer experience,” said Zalman.
En. Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad (second from left) and Bernad Ho Swee Keong, Group Brand Manager for XPAX (third left) with XPAX team promoting the eight KAX as collectibles items that can be redeemed starting tomorrow 15 May 2014 at all Celcom Blue Cube and selected Celcom Xclusive.
The launch saw the introduction of Romeo KAX, Foxy KAX, Harley KAX, Peachy KAX, Jasper KAX, Mia KAX, Joey KAX and Dolly KAX which form the complete collection of the KAX collectibles.
Customers can get the limited edition KAX series while stocks last, from redemption centres including Celcom Blue Cube nationwide and selected Celcom Xclusive starting 15 May 2014. Customers can get their hands on these exclusive KAX collectibles via any of the following steps:
i. New customers: Activate Xpax starter pack and reload RM30
ii. Existing customers: Subscribe to Monthly Mobile Internet Plan or Pick A Pack worth a minimum of RM7 per week
b. Celcom First:
i. New customers: Sign up with Celcom First Prime/Premier/Elite plan
ii. Existing customers: Subscribe to Mobile Internet mBasic, mAdvance or mPro
c. Celcom Frenz: Subscribe by dialing *141# and reload RM30 and above
d. Celcom Traveller SIM: Activate Pack worth either RM39 or RM59 and subscribe to Mobile Internet weekly
e. Celcom PortaWiFi: Sign up with any Celcom PortaWiFi Plans with EXTRA DATA and RM120 rebate
f. Celcom Broadband: Sign up with selected Broadband packages or purchase additional volume of 5GB
“Watch out for KAX, all eight of them as they will be making appearances at Xpax roadshows and on-ground activities at various shopping complexes. They will also invade your favourite social media sites including Facebook, Twitter and Instagram. KAX is for all fans and non-fans alike as football transcends all boundaries. So what are you waiting for? Let’s come together and join in the fun to celebrate the forth coming football frenzy with KAX,” Zalman added.
For more information on KAX and the list of redemption centres, visit www.xpax.com.my/ www.celcom.com.my