CUZZY MEDIA TO MARKET MSC MALAYSIA IN NORTH AMERICA

MSC MALAYSIA EMBARKS ON ‘Best of All Worlds’ – COMMUNICATION CAMPAIGN

Cyberjaya, Malaysia — Multimedia Development Corporation, the driver of MSC MALAYSIA, announced that it is launching an international media campaign called ‘Best of All Worlds’ In this campaign, MSC MALAYSIA will showcase the fact that with a robust ICT industry and as one of the world’s top ranked Shared Services Outsourcing (SS0) location, it can be easily seen why Malaysia is one of the worlds’ best place to invest in especially in the ICT industry.

Top international companies including BMW, DHL, HSBC, IBM, Intel, Motorola, Nokia, Shell, Satyam, NTT (Japan) , Unisys and many others that have set up their base of regional and global operations here. Malaysia offers high quality cosmopolitan living at affordable cost. Kuala Lumpur, also generally referred to as KL, is a modern, bustling, cosmopolitan capital city. Major business buildings and business centers can be found in KL city as well as other satellite cities.

The message is brought to life through a series of documentaries and television commercials that leverages the power of traditional media platforms in sync with new media platforms, hence aptly named 'Best of All Worlds" communications campaign. International celebrity, Asha Gill who rose to fame as being a host on Lonely Planet Travel Shows and “Six Degrees of Separation” series, will walk the audience through the decision making processes utilized of many multinational’s on why they chose Malaysia as their choice location for their operations, and how MSC MALAYSIA helped them secure many abundant opportunities prevalent in Malaysia today.

The audience will also hear candid opinions from international luminaries like Dr. Vinton G. Cerf, Chief Internet Evangelist – Google, Dr. Robert Bishop, of The Blue Brain Project , Mr. Fritz Attaway of Motion Picture of America, George C. Newstrom -Chairman of the Board, WITSA, Dr. John Gage - Sun Micro Systems and many others who were in KL recently to help make WCIT 2008 the best WCIT (World Congress on Information Technology) ever, which Malaysia played host to and was spearheaded by MSC Malaysia. WCIT 2008 drew over 3300 delegates that included 105 speakers with 50 000 participants from 92 countries. There were 800 structured Business-to-Business meetings. 8.3 billion Ringgit Malaysia in sales and investments were secured. An additional 1.24 billion Ringgit Malaysia potential business opportunities has also been identified and would be firmed up during the 1st half of 2009.

The campaign will reach a targeted audience of opinion leaders, decision makers , tech savvy entrepreneurs in North America, via CNN, CNBC, MSNBC, FOX NEWS, & TV GUIDE which reaches 32 millions viewers within the United States of America. To further drive traffic to MSC Malaysia’s website, in the virtual world, these contents will originate from a global internet broadband tv broadcast platform called Extreme Broadband Broadcast. TV.

WWW.XBB.TV is owned and operated by Cuzzy Media. From there on, the content will go viral because the content will be carbon copied on to other video sharing sites on the internet such, Youtube, Google, Yahoo, Xbbblog, Daily Motion , Ourtube, Veoh and many others.

"With low wage inflation, highest staff retention rates, a well-educated and multilingual workforce, world-class infrastructures, conducive business environments, its certainly easy to see why Malaysia becomes more and more appealing to investors” stated , CEO of Multimedia Development Corporation, the driver of MSC MALAYSIA, Dato Badlisham Ghazali . “We want the world to know that Malaysia is one of the most cost-effective place to do business in. The cost for high-value work activities in the country has always been known as the most competitive in the world”

This ‘Best of All Worlds’ campaign is made possible through the engagement of Cuzzy Media a pioneer in total media communications, who designs, produces and specializes in global communication campaigns. Cuzzy Media is a MSC Status company that operates globally, from Cyberjaya, Malaysia.

CYBERVIEW PARTNERS CUZZY MEDIA TO MARKET CYBERJAYA IN NORTH AMERICA

KUALA LUMPUR, 30 October 2008 – Cyberview Sdn Bhd is about to embark on an international promotional and branding exercise to promote Cyberjaya that will reach over 30 million audience in North America.

Cyberview, the landowner of Cyberjaya and the entity mandated to spearhead the entire development of Cyberjaya, will partner with a local knowledge-based SME, Cuzzy Media Sdn Bhd to sell Cyberjaya over selected television networks: CNN, CNBC, MSNBC, Fox News and TV Guide. The 30-second television commercial, produced by Cuzzy Media, will be aired over the five networks, beginning November 2008 for three weeks.

Cyberview’s Managing Director, Redza Rafiq said, “Cyberjaya is now 11 years old and the past two years saw us aggressively promoting Cyberjaya in the local media, and I am proud to say that we have been successful in attracting attention to Cyberjaya and branding Cyberjaya as the city to live, study, work and play in.”

He said the success rate can be seen in the number of companies that moved to Cyberjaya in the last two years. “A total of 172 companies moved to Cyberjaya between 2006 and 2007, as compared to the 302 companies from 1998 to 2005. We would like to attribute the increase to the integrated marketing, promotional and branding exercise coupled with other attractive packages that we offer potential investors.”

The local campaign also resulted in Cyberjaya winning the much-coveted The BrandLaureate Award under Corporate Branding category for Best Brand in National ICT Hub for year 2007/ 2008.

Cyberjaya, the nucleus of MSC Malaysia, now hosts 474 companies, 30 of them multinationals and 444 home-grown companies.

“Cyberview is the landowner of Cyberjaya and we have been given the mandate by the Government to spearhead the entire development of Cyberjaya. To do this, we have to have a holistic approach, whereby other than providing physical and soft infrastructure to benefit companies who choose to base their operations in Cyberjaya, we also need to market Cyberjaya, locally and internationally.

“And we have been doing that since day one Cyberjaya came into being. There has been a lot of interest in Cyberjaya and we do know for a fact that some of this interest is garnered from an international audience from numerous queries we get via our website and also the increase in visits to our website, especially during the World Congress on Information Technology 2008, held in May this year in Kuala Lumpur, where Cyberview was one of the supporting organisations.

“As such, our foray to tap international audience via these international television networks and the new media is a natural progression,” he said, adding that creating awareness of Cyberjaya via international broadcast mediums presented a different set of opportunities from Cyberview’s current marketing and outreach initiatives through foreign trade missions.

“What we want to achieve is to increase awareness among global potential investors on Cyberjaya, and Cyberview as the landowner of Cyberjaya will put across the uniqueness of Cyberjaya’s position to an international audience and enhance its attractiveness to potential investors.

“Of course, one of the key messages is Cyberview’s unique offerings, where we can adapt to the needs of potential investors to reinforce competitiveness and the attractiveness of Cyberjaya,” he said.

On Cyberview’s partnership with Cuzzy Media, Redza Rafiq stressed that it has always been Cyberview’s objective to support local companies involved in content creation and distribution. “And if that company is an SME based at our SME Technopreneur Centre, of course it fits one of our objectives, which is to continuously provide support and create opportunities for the SMEs to gain visibility, whether in the domestic or international market.”

Mr Jeffrey Raj, Founder and CEO of Cuzzy Media said: “We are pleased to be given this chance to partner with Cyberview in marketing Cyberjaya, as this is an opportunity for us to capture the real essence of a thriving community and articulate it in a short 30-second television commercial. Our aim is to create an engaging series of messages that can help Cyberjaya achieve its branding objective of becoming a branded city of choice for the global business community.”

He said that the partnership with Cyberview would enable Cuzzy Media to showcase its capability in creating engaging interactive content and distributing it to a global audience. “We expect positive returns from this exercise, as Cuzzy Media’s URL too will appear alongside Cyberview’s at the end of the commercial.”

Cuzzy Media, a converged media services provider and an MSC Malaysia status company, is one of the SMEs housed at Cyberjaya SME Technopreneur Centre Cluster. It also owns and operates a highly successful internet TV platform called www.xbb.tv (Extreme Broadband Broadcast Television) that delivers dynamic interactive content, to a broadband enabled audience, globally. www.xbb.tv is a free site. In this campaign, Cyberview’s TVC and info-documentaries are also concurrently screened on www.xbb.tv - to further capitalize on a large IT-literate new media audience.