mTouche Teams With Hollywood Studio To Strengthen Leadership In Interactive Mobile Content Arena
Kuala Lumpur, 13 Nov 2008 - MESDAQ-listed mTouche Technology Berhad (‘mTouche’) today announced its collaboration with Paramount Digital Entertainment to localise and distribute Paramount Pictures content through interactive mobile devices exclusively for Malaysia and Thailand in the South East Asian (SEA) market. Paramount Digital Entertainment is part of Paramount Pictures Corporation - a unit of Viacom Inc. (NYSE: VIA and VIA.B).
Terms of this deal will enable Paramount Pictures’ rich filmed-based content to be transformed, localized and accessible in SEA via multiple wireless touch points.
Additionally, mTouche will develop and deliver a hybrid roll-out of content offerings, including movie-themed ringtones, wallpapers, java games, on-demand video clips and movie updates to be based upon a select list of titles from Paramount Pictures’ existing catalogue and upcoming new releases.
Eugene Goh, CEO of mTouche says that collaborating with Paramount Digital Entertainment not only adds new exciting and rich mobile content to the company’s existing broad offering, but is also perfectly in synch with mTouche’s growth strategy.
“This new relationship with Paramount Digital Entertainment allows us to provide more than 55 million subscribers in Malaysia and Thailand access to innovative and popular digital entertainment like never before. With mTouche’s regional operational footprint in SEA, we are looking to expand our portfolio of products in SEA with the exciting catalogue of properties from Paramount Pictures.”
“Our deal with Paramount further endorses mTouche’s leadership position in the mobile content segment in SEA. With our best-in-class infrastructure, technology, quality, distribution and innovative marketing skills, we continue to push the boundaries by offering the latest trends and what the end-users want.”
“With proven skills in mobile content localisation and distribution, mTouche has an impressive network in this region, so it was a natural choice as Paramount Digital Entertainment’s strategic distributor for Malaysia and Thailand,” states Dennis Miyata, Vice President Digital Distribution, Asia Pacific. “SEA has witnessed extraordinary growth for the past years and with vast innovative technologies and latest handsets available to consumers right now, the demand for information and premium entertainment that is both mobile and interactive, is on the rise.”
Friday, November 14, 2008
mTOUCHE STRIKES DEAL WITH PARAMOUNT DIGITAL ENTERTAINMENT
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SC Cyberworld
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标签: mTouche, mTouche Technology, Paramount Digital Entertainment
Saturday, November 8, 2008
mTouche–Cartoon Network Tie Up for WAP Portal Offerings
Integrating toon fun with the hottest mobile trend
Kuala Lumpur, 15 October 2008 – Fancy having BEN 10, Tom & Jerry and the lovable, all-time favorite Flintstone characters on your mobile interface? MESDAQ-listed mTouche Technology Berhad (“mTouche”) has announced a strategic collaboration which aims to bring fun mobile content to a wider audience – specifically to the young and the young at heart - with Cartoon Network. Mobile phone users can now fully enjoy an exciting experience through this all-new Cartoon Network WAP portal.
Targeted at 16- to 35-year-olds, the WAP portal offers a series of popular content which features characters from Cartoon Networks hits such as BEN 10, Dexter’s Laboratory, The Powerpuff Girls, Johnny Bravo, The Grim Adventures of Billy and Mandy, as well as the iconic Tom & Jerry, Scooby Doo, Flintstones, Cow & Chicken, and Samurai Jack, etc. Subscribers can enhance their mobile usage experience by downloading their favourite applications onto their phones from a gallery which includes a wide variety of animated wallpaper, ringtones, truetones, screensavers and Java games.
Eugene Goh, CEO of mTouche says that the company is always seeking ways to improve its mobile content services to fulfil users’ demands. This innovative technology feature is one of the many quality products which he believes will attract high traffic, as it is in line with the hot wave of cartoon fascination that is prevalent among the youth.
“As an innovative company, Turner is always on the forefront of seeking opportunities to engage consumers on different platforms. This strategic partnership with mTouche will allow us to offer more popular and iconic Cartoon Network properties such as BEN 10 and The Powerpuff Girls to consumers on every screen possible,” said Nirav Haji, Executive Director of Turner Broadcasting Sales Southeast Asia, Inc. “Coupled with mTouche’s expertise in mobile messaging technologies and our world-class animated offerings, we are excited that more consumers in Southeast Asia can enjoy Cartoon Network’s premium content on their handsets.”
mTouche holds the distribution rights for all Cartoon Network mobile content in Malaysia, Thailand, Singapore, Indonesia, Vietnam and the Philippines.
This cool service was made live on 3rd September, 2008, and is available to all mobile phone users. It can be accessed via WAP by texting GET CN to 27700. Normal telco charges apply.
Promotional campaigns and discounted downloads and packages will be offered on a regular basis where subscribers can stand a chance to win exclusive Cartoon Network premiums.
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SC Cyberworld
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