MTouche榮獲大馬廣播傳媒第二顯著品牌獎

‘MTOUCHE’ is second most visible brand amongst Malaysia Broadcast Media

KUALA LUMPUR, 7 August 2007 – mTouche Technology Berhad (“mTouche”) was named the second most visible brand in the TOP TEN VISIBLE BRANDS league at the Brand Equity Magazine Awards 2007 held at the Holiday Villa Hotel last night.

This award is given out annually by Brand Equity Magazine - Malaysia’s premier marketing magazine, to ten of the most elite brands that have secured maximum visibility over the airwaves and across all TV stations for the whole of 2006.

The ‘mTouche’ brand clinched 2nd place, right behind telecommunications brand ‘Maxis’ which was named the most visible brand throughout year 2006.

Some of the other local brands that also made it to this latest TOP TEN VISIBLE BRANDS list include telecommunications brands ‘Digi’ and ‘Celcom’; as well as consumer brands ‘Rejoice’, ‘Pantene’, ‘Olay’ and ‘Power Root’.

The TOP TEN VISIBLE BRANDS poll results are based on Nielsen Media Research (Malaysia)’s TV Rating Study collated from TV advertising expenditure and viewership data. Nielsen Media Research is a dominant source of TV market research data in the country.

Eugene Goh, CEO of mTouche said, “We are very exhilarated to be recognized as one of the most recognizable brand names in the local broadcasting arena. It goes to show that our business to build quality and interactive broadcasting content is paying off.”

“It is extremely important to us that mTouche brand continues to be trusted as synonymous to ‘quality, creative and leading’ broadcast content that the public and our potential customers would keep demanding for.”

Goh thanked Brand Equity saying, “We are most honored to be named amongst our peers in this annual Brand Equity Award.”

Earlier this month, mTouche was the only Malaysian company named as one of 31 non-U.S. technology-based companies picked by the US-based magazine, Business 2.0, in its annual profile of the World’s Best Business Ideas.