mTOUCHE STRIKES DEAL WITH PARAMOUNT DIGITAL ENTERTAINMENT

mTouche Teams With Hollywood Studio To Strengthen Leadership In Interactive Mobile Content Arena

Kuala Lumpur, 13 Nov 2008 - MESDAQ-listed mTouche Technology Berhad (‘mTouche’) today announced its collaboration with Paramount Digital Entertainment to localise and distribute Paramount Pictures content through interactive mobile devices exclusively for Malaysia and Thailand in the South East Asian (SEA) market. Paramount Digital Entertainment is part of Paramount Pictures Corporation - a unit of Viacom Inc. (NYSE: VIA and VIA.B).

Terms of this deal will enable Paramount Pictures’ rich filmed-based content to be transformed, localized and accessible in SEA via multiple wireless touch points.

Additionally, mTouche will develop and deliver a hybrid roll-out of content offerings, including movie-themed ringtones, wallpapers, java games, on-demand video clips and movie updates to be based upon a select list of titles from Paramount Pictures’ existing catalogue and upcoming new releases.

Eugene Goh, CEO of mTouche says that collaborating with Paramount Digital Entertainment not only adds new exciting and rich mobile content to the company’s existing broad offering, but is also perfectly in synch with mTouche’s growth strategy.

“This new relationship with Paramount Digital Entertainment allows us to provide more than 55 million subscribers in Malaysia and Thailand access to innovative and popular digital entertainment like never before. With mTouche’s regional operational footprint in SEA, we are looking to expand our portfolio of products in SEA with the exciting catalogue of properties from Paramount Pictures.”

“Our deal with Paramount further endorses mTouche’s leadership position in the mobile content segment in SEA. With our best-in-class infrastructure, technology, quality, distribution and innovative marketing skills, we continue to push the boundaries by offering the latest trends and what the end-users want.”

“With proven skills in mobile content localisation and distribution, mTouche has an impressive network in this region, so it was a natural choice as Paramount Digital Entertainment’s strategic distributor for Malaysia and Thailand,” states Dennis Miyata, Vice President Digital Distribution, Asia Pacific. “SEA has witnessed extraordinary growth for the past years and with vast innovative technologies and latest handsets available to consumers right now, the demand for information and premium entertainment that is both mobile and interactive, is on the rise.”

mTouche Takes Leaps with Satellite TV

Leading regional content provider launches MyTV Station in Thailand

Kuala Lumpur, 28 May 2008 - MESDAQ-listed mTouche Technology Berhad (‘mTouche’) continues to strengthen its position as one of the region’s leading content providers in launching MyTV Station (‘MyTV’) in Thailand, via its unit, Media Touch Co. Ltd. (‘Media Touch’).

MyTV is mTouche’s first Satellite TV Channel in the region, reaching out to approximately 30 million viewers across Thailand. MyTV is part of mTouche’s on-going strategy to broaden its revenue streams through content development and provisioning. mTouche is a leading player in the region’s mobile content space, with an established network across Asia as producer for TV programs for various TV stations across Malaysia, Singapore, China, Vietnam, Indonesia and Thailand.

Eugene Goh, mTouche’s CEO says that satellite TV is picking up momentum in the regional broadcasting industry as a preferred content channel. “Satellite TV is becoming more popular with easy accessibility and better reception in the city as well as outside the city. There is much faster growth in the satellite TV business as compared to a few years back.”

“mTouche has had tremendous success producing TV programs for the Thai audience, and the launch of MyTV makes incredible sense for our business strategy. As we have established ourselves as a credible quality content provider in the region, starting our own TV station MyTV is a very natural progression” adds Goh.

“Like any other TV station, revenue is generated is mainly from commercial advertisements and co-production of TV content. We are confident that MyTV will do well, estimated to grow two-folds within the first two (2) years.”

Charndet Phrommanee, Managing Director of Media Touch Co., Ltd and MyTV, says “Viewers are very particular with what they want to see on tv, and we believe that consistently, quality TV content is crucial to gain viewer loyalty. We strive to produce quality TV programs that meet their expectations, in maintaining consistent standards as TV programs of free TV.”

Phrommanee also shared that easy accessibility is crucial, “Viewers need only to install one C-Band Satellite disc to receive several channels’ reception from ThaiCom5 satellites. Hence, any cable TV subscriber in rural provinces nationwide will be able to receive satellite tv without any extra charge.”

Cable TV Association of Thailand reported that there are approximately 5 million households subscribing to cable TV and satellite TV in Thailand, with more than 30 million viewers.

mTouche currently is also engaged in the design, development, marketing and sales of interactive television applications and formats to the regional TV broadcasters. The service with the biggest satellite broadcaster in Malaysia will be due in the course of 2008 and is aimed to generate revenue through interactive and advertising and will be launched in one of the top native language channels.

Mtouche為泰國電視注入互動電視節目

MTOUCHE brings Interactive TV offering to the Land of Smiles

KUALA LUMPUR, 3 Sept 2007 – MESDAQ-listed mTouche Technology Berhad (“mTouche”) together with UK-based Cellcast Plc (“Cellcast”) has successfully brought to Thailand an installment of the interactive TV show Insomnia, through their joint venture company, Cellcast SEA Limited (“Cellcast SEA”).

Insomnia is an interactive TV show that uses a real-time three dimensional (3D) rendered virtual reality set, featuring high tech graphics and puzzles elements on the show. Cellcast SEA launched Insomnia in Malaysia over TV3 late last year and its huge success lead to a second interactive TV show CelebMania in July 2007. Insomnia blends popular entertainment with interactive games that are highly captivating and competitive in nature.

Following this, the first Insomnia show in the Thai language, also known as ‘Lun Talu Jor’ was successfully launched on Thailand’s satellite based channel, Hits Station, on Saturday, 1 Sept 2007.

Eugene Goh, CEO of mTouche says “Thailand has a booming television content industry, and the latest developments in television content have drawn new interest in interactive programming in the country.”

“Together with Cellcast, mTouche is confident that South East Asia is ready to embrace more tech-advanced interactive TV content. We believe that having a good understanding of what is trendy - by being sensitive to what the consumers want, will make this interactive TV show that which offers attractive prizes, a big hit in Thailand.”

Insomnia or ‘Lun Talu Jor’ is a late-night television show created for night-owls, with interactive brain-teasers and quizzes, while being entertained with high-energy comedy sketches, musical acts and celebrity gossips.
‘Lun Talu Jor’ is hosted by Thailand’s top-notched celebrities, including VJ OA, VJ Phon and VJ JOJO from Academe Fantasia 4, is broadcasted over Thailand’s satellite TV channel - Hits Station, using Cellcast’s Interactive Television (“iTV”) format and solutions, and leveraging the mTouche™ Intelligent Short Messaging Platform, mTouche™ Interactive TV Platform for Premium Short Messaging Services (“SMS”) and Premium Interactive Voice Recognition (“IVR”) services.

Goh is confident that ‘Lun Talu Jor’ will be equally successful in Thailand as its Malaysian-version. He says, “Currently there are very few iTV game shows shown on Thailand’s TV stations, and we are looking forward to provide a quality interactive program that is fresh and different to the Thai audience. Insomnia has proven to be hugely popular in Brazil, Argentina, UK, China and Malaysia. It’s time that the Thai audience gets to enjoy this addictive late-night program.”

Goh says that Lun Talu Jor will unleash bigger plans for iTV programs under mTouche Thailand, and believes that with interactive content’s ever growing trend in South East Asia, the potential for mTouche’s business growth is vast.

MTOUCHE獲國際資金525萬美元

MTOUCHE’S VENTURE RECEIVES GLOBAL INVESTMENT WORTH USD5.25 MILLION

KUALA LUMPUR, 21 August 2007 – MESDAQ-listed mTouche Technology Berhad (“mTouche”) today announces that global venture capital firm Canaan Partners (“Canaan”) has invested a total of USD5.25 million in mTouche’s UK-based affiliate Cellcast plc. (“Cellcast”).

This investment by Canaan is buoyed by the increasingly strong demand for interactive digital entertainment in the Asia and South-East Asia regions. It is also seen as a significant shot-in-the-arm for global interactive digital broadcaster Cellcast as well as Cellcast SEA Limited (“Cellcast SE Asia”) - a joint venture company between mTouche and Cellcast.

Eugene Goh, CEO of mTouche hails Canaan’s investment in Cellcast as timely and apt in the current circumstance where he believes the largest and fastest growing mobile, television and online digital entertainment markets in the world are clustered around the Asia region.

“Our partnership with Cellcast has proven to be a success in helping mTouche leverage the ever-growing market and potential of digital entertainment in Asia. We see Canaan’s investment in Cellcast as positively strategic in terms of further business expansion and leadership consolidation.”

“Canaan’s investment in Cellcast is an endorsement that speaks volumes for South East Asian-based managed IT companies. We are confident that with Canaan’s financial backing, and the existing mTouche-Cellcast’s joint venture, Cellcast SE Asia, will soon realize its ambitions to be the leading interactive media applications provider in the region.”

This year, Cellcast SE Asia, successfully launched Insomnia and CelebMania, two late-night interactive television show created for terrestrial television. Both shows broadcasted over TV3 using Cellcast’s Interactive Television (“iTV”) format and solutions, leveraging the mTouche™ Intelligent Short Messaging Platform, mTouche™ Interactive TV Platform for Premium Short Messaging Services (“SMS”) and Premium Interactive Voice Recognition (“IVR”) services. Viewers are able to participate in brain-teasers and quizzes, while being entertained with high-energy comedy sketches, musical acts and celebrity gossips.

New Business Structure

Cellcast is injecting its 50% holding in Cellcast SEA Limited (“Cellcast SE Asia”) into its new venture, Cellcast Asia Holdings (“Cellcast Asia”). Canaan’s investment brings Cellcast Asia’s enlarged share capital value to USD13.5 million.

Pankaj Thakar, Cellcast Asia’s new CEO, says, “The region’s rapid mobile penetration growth together with the significant expansion in the multi-channel television industry, are creating significant opportunities for Cellcast’s digital entertainment products. By combining the resources of Cellcast Asia with the strong market position of our partner mTouche, we are creating a powerful regional distribution capability with a combined network of relationships with over 20 leading regional broadcasters and over 30 telecoms operators.”

“The exciting participation of Canaan Partners will enable us to accelerate growth through investment in new formats and applications and the expansion of our management team to support our regional initiatives,” says Thakar.

Eugene Goh of mTouche ends, “The mobile trend in the region will create an enormous ripple of opportunities for interactive digital content and mTouche is confident that we will be able to introduce more innovative interactive media applications to the regional market through our excellent and fruitful partnership with Cellcast.”

MTouche榮獲大馬廣播傳媒第二顯著品牌獎

‘MTOUCHE’ is second most visible brand amongst Malaysia Broadcast Media

KUALA LUMPUR, 7 August 2007 – mTouche Technology Berhad (“mTouche”) was named the second most visible brand in the TOP TEN VISIBLE BRANDS league at the Brand Equity Magazine Awards 2007 held at the Holiday Villa Hotel last night.

This award is given out annually by Brand Equity Magazine - Malaysia’s premier marketing magazine, to ten of the most elite brands that have secured maximum visibility over the airwaves and across all TV stations for the whole of 2006.

The ‘mTouche’ brand clinched 2nd place, right behind telecommunications brand ‘Maxis’ which was named the most visible brand throughout year 2006.

Some of the other local brands that also made it to this latest TOP TEN VISIBLE BRANDS list include telecommunications brands ‘Digi’ and ‘Celcom’; as well as consumer brands ‘Rejoice’, ‘Pantene’, ‘Olay’ and ‘Power Root’.

The TOP TEN VISIBLE BRANDS poll results are based on Nielsen Media Research (Malaysia)’s TV Rating Study collated from TV advertising expenditure and viewership data. Nielsen Media Research is a dominant source of TV market research data in the country.

Eugene Goh, CEO of mTouche said, “We are very exhilarated to be recognized as one of the most recognizable brand names in the local broadcasting arena. It goes to show that our business to build quality and interactive broadcasting content is paying off.”

“It is extremely important to us that mTouche brand continues to be trusted as synonymous to ‘quality, creative and leading’ broadcast content that the public and our potential customers would keep demanding for.”

Goh thanked Brand Equity saying, “We are most honored to be named amongst our peers in this annual Brand Equity Award.”

Earlier this month, mTouche was the only Malaysian company named as one of 31 non-U.S. technology-based companies picked by the US-based magazine, Business 2.0, in its annual profile of the World’s Best Business Ideas.

MTouche選為世上最佳新興公司

MTOUCHE NAMED AS ONE OF WORLD’S BEST START-UPS

KUALA LUMPUR, 2 August 2007 – Pegged as one of the world’s hottest start-ups, outside of the U.S. of America by Business 2.O, MESDAQ-listed mTouche Technology Berhad (“mTouche”) is one of 31 non-U.S. technology-based companies and the only company thus far from Malaysia picked by the US-based magazine in its annual profile of the best business ideas in the world.

mTouche captured a lot of buzz especially after it launched M-Bit Network, the world’s first peer-to-peer (P2P) search and file super-distribution network – which allows users to download and share large amounts of content, Napster-style, over mobile networks.

Business 2.0 is published by The Time Inc. Business & Finance network, a leading source for world-wide business news and information.

Eugene Goh, CEO of mTouche expressed, “We are honored and delighted at this feat - to be recognized amongst some of the most innovative and dynamic companies from all over the world. It seems that mTouche’s mantra of always being on the look-out for the latest, most ground-breaking technologies to absorb into our business is well appreciated; and we are truly grateful to this.”

mTouche’s launch of M-Bit Network, the world’s first peer-to-peer (P2P) search and file super-distribution network via its subsidiary mBit Pte Ltd earlier in April, has put mTouche under the spot-light for their valiant launch into 4th Generation (4G) mobile market for the extremely sophisticated and matured mobile communities such as in Japan and Korea.

M-Bit Network lauded as the first of its kind in the world because it allows the sharing of content files (a capability known as peer-to-peer or P2P technology), between mobile phones via transmission over wireless mobile networks; whereas right until now P2P technology has been limited to the sharing of content files stored in computers over fixed wired networks.

Other companies amongst the Best Business Ideas in the World include Joost, a UK-based company offering peer-to-peer Internet tube with broadcast TV quality; Bezurk, based in Singapore that provides a travel search engine for Asia which delivers best prices for flights, hotels and cars; and a Slovakian company, Myubo, which allows videos to be uploaded and watched via cell phones.

MTOUCHE推出新互動電視節目

MTOUCHE Launches Latest Interactive TV Offering

KUALA LUMPUR, 18 July 2007 – Following the successful run of Insomnia, an interactive TV programme aired on TV3 late last year and earlier this year, MESDAQ-listed mTouche Technology Berhad (“mTouche”) together with UK-based Cellcast Plc (“Cellcast”) today announces the launch of its latest interactive TV show CelebMania, through their joint venture company Cellcast Interactive Malaysia Sdn. Bhd.

CelebMania is the first interactive TV show to be aired on TV3 that uses a three dimensional (3D) virtual set, featuring high tech graphics and puzzles elements on the show. Celeb Mania blends popular entertainment with interactive quizzes that are highly captivating and competitive in nature.

Eugene Goh, CEO of mTouche says that the local TV broadcast landscape is changing with the impact of interactive TV shows.

“Game shows that feature a limited studio audience are conservative and clichés in this age. People are no longer contented with shouting their answers at the TV screen during quiz shows. Technology has enabled this current era where every TV programme audiences everywhere can take part, just as the trend in tech-advanced nations such as in Japan, Korea, and India today.”

“As such, we see quality interactive TV shows that offer insightful content and attractive prizes becoming very popular here in Malaysia”, he adds.

CelebMania is a late-night television show created for terrestrial television. Viewers are able to participate in brain-teasers and quizzes, while being entertained with high-energy comedy sketches, musical acts and celebrity gossips.
CelebMania, which will hosted by local celebrity, Sharifah Shahirah, and popular comedian, Din Beramboi, is the second interactive TV show to broadcast over TV3 using Cellcast’s Interactive Television (“iTV”) format and solutions, leveraging the mTouche™ Intelligent Short Messaging Platform, mTouche™ Interactive TV Platform for Premium Short Messaging Services (“SMS”) and Premium Interactive Voice Recognition (“IVR”) services.

Goh is confident that CelebMania will do equally well, if not better than the hugely successful Insomnia, rated the No. 1 interactive TV show at TV3 which was aired from late 2006 till early this year.

He says “Our ability to produce highly rated TV shows are credited to our having a world class production team with more than 10 years of experience in this field. mTouche is proud to be spearheading the local broadcast industry by having a major part in developing quality, interactive content.”

“mTouche’s excellent working relationship with Media Prima group which owns all four Free-to-Air Channels, namely TV3, NTV7, TV8 and Channel 9 has also made this production of CelebMania possible.”

Interactive TV has reached nationwide audiences in Indonesia and Thailand, and mTouche firmly believes that this is an unstoppable trend in Malaysia. With its high mobile phone penetration, advanced telecommunications infrastructure, vibrant media environment, audience participation - especially from youths of the ‘thumb generation’, interactive TV will certainly revolutionize how TV programmes are being played out in Malaysia.