HP Extends SMB Printing Leadership with New Multi-Function Printers that Boost Productivity and Maximise Business Value

KUALA LUMPUR, Malaysia, 17 May, 2008 – HP today extended its printing leadership with the introduction of the HP LaserJet M1120 and M1522 MFP series to meet the growing need of small and medium businesses (SMBs) for improved productivity, professional results and better bottom-lines. These MFPs are designed as affordable tools in helping SMBs in achieving infinite growth and productivity possibilities .

The new multi-function printers (MFPs) will complement HP’s existing printing portfolio and provide even more options for SMBs seeking innovative and reliable multi-function devices that deliver high quality prints, scans and copies at an affordable price. They also bear HP’s “5-star” MFP assurance of delivering innovation, productivity, quality, a best user experience and reliability.

Drawing on HP’s limitless innovation, the new lineup will include industry-leading technologies and features that are typically available only with HP’s robust workgroup and departmental-class LaserJet devices such as fast print, copy, scan and fax speed, patented spherical toner formula for outstanding print quality and Instant-on Technology.

HP continues to be the preferred MFP brand of SMBs in Asia Pacific as evidenced by HP’s market leadership and retention of it’s no. 1 market position for 19 straight quarters. According to IDC, HP experienced 34% year-on-year growth in MFP unit shipments to the SMB segment for Q32007 in Asia Pacific (excluding Japan).

“HP is committed to addressing the ever-increasing and demanding productivity needs of the SMB segment in Asia Pacific,” said Yan Yoke Ping, Country General Manager, Imaging and Printing Group HP Malaysia. “To this end, we continually harness our limitless innovation to make industry-leading technologies available in affordable products like the HP LaserJet M1220 and M1522 MFP series that enable SMBs to achieve infinite possibilities.”

Delivering 5-star MFP Assurance
The HP LaserJet M1120 and M1522 MFP series share the following class-leading technologies that enable SMBs to increase their productivity:

HP Instant On - HP’s Instant On technology helps boosts productivity by delivering the first page in as little as 8.5 seconds from PowerSave mode. For typically small print jobs of three to five pages, this enables a Time to Completion (TTC) rate that is nearly three times as fast from PowerSave (standby) mode than devices without it.(1)

HP Instant-On Copy – HP’s Instant-On Copy increases productivity by letting users begin their scans and copying jobs almost immediately. This drastically reduces scanning or copying time, unlike conventional scanners that have fluorescent tubes which require a warm up time. HP Instant-On Copy utilizes LED technology that does not require a warm up time and consumes four times less energy in idle mode and 1.4 times less energy in copy mode, helping to reduce power consumption.

HP Spherical Monochrome Toner - HP’s spherical monochrome toner enables users to produce impressive looking documents. This patented toner consists of consistently-sized, round toner particles that are composed of a wax core for even melting during the printing process. Unlike conventional toners that are ground from carbon blocks, HP’s spherical monochrome toner is chemically grown and the uniform round size and shape, and even melting properties of the particles increase the precision of toner placement to deliver bold, crisp text and sharper images.
HP Smart Printing Technology – With HP’s Smart Printing Technology, the all-in-one print cartridges have smart chips that are designed to work with the MFP to automatically optimize print quality and provide alerts when supplies are running low. HP Smart Printing Technology can also estimate how many pages can still be printed from a particular print cartridge, will send alert messages when supplies are low or out, and can help users automatically re-order supplies.
HP LaserJet M1120 MFP Series
The HP LaserJet M1120 MFP series is a highly affordable and easy-to-use MFP device with class leading technologies that are designed to increase the productivity of SMBs. Priced from RM989 only, it is HP’s most affordable LaserJet MFP series to date and provides SMBs with the performance and reliability that customers have come to expect from the HP LaserJet brand. Its outstanding value is further enhanced with productivity-boosting features that are typically available only with HP’s robust workgroup and department-class LaserJet devices.

· Increase productivity with fast print and copy speeds up to 20ppm, and scan speeds up to 12ppm.
· Easily manage the HP LaserJet M1120 MFP series with an intuitive control panel that includes a two-line, high-resolution display.
· Asian control panel
· Perform complex tasks quickly with a powerful 230 MHz processor and 32 MB device memory.
· Experience high-end printing with every original HP print cartridge -- the all-in-one cartridge and toner are specifically designed with the MFP to deliver consistent, professional quality and reliable, hassle-free printing.
· Enhance productivity with easy supplies management tools - receive convenient alerts and easily shop for supplies using HP SureSupply.(2)
· With efficient host-based printing, the print driver processes print jobs by utilizing the process power and memory of the host computer, rather than the MFP’s memory.

HP LaserJet M1522 MFP Series
Also introduced is the HP LaserJet M1522 MFP series is a full featured device that delivers a high-end HP LaserJet printing experience and productivity-boosting print, fax, scan and copy functionality at an affordable price. It also includes additional features such as an automatic document feeder, networking and comprehensive fax capability.

· Increase productivity with fast print and copy speeds of up to 24ppm.
· Enjoy enhanced fax capabilities with fax speeds of up to 33.6 kbps, digital storage for up to 300 pages, a private receive feature to securely store faxes and Fax/Tel to determine if the call is a voice or fax call.(3)
· PC Fax
· Quickly manage and process multiple stacks of documents with the 50-sheet ADF, 125-sheet output bin,10‑sheet priority input tray and 250-sheet multipurpose input tray.
· CCD Scanner
· HP print system management tools enhance productivity by tracking and consolidating supply orders. HP print cartridges include built-in intelligence to communicate with the MFP and provide alerts to help customers easily shop for replacement supplies through HP SureSupply.(2)
· Perform complex tasks quickly with a powerful 450 MHz processor and 64 MB device memory.
· Easily print documents with high-end printer languages, including PCL5e, PCL6 and HP postscript level 3 emulation.
· Secure the HP LaserJet M1522 MFP series using the integrated Kensington Lock slot and a cable lock (cable lock sold separately via a third-party vendor).
· Save time with HP’s powerful printer management tools, including HP ToolboxFX, HP Easy Printer Care Software,(4) HP Web Jetadmin(5) and the HP Universal Print Driver.(6)

HP LaserJet M2727 MFP Series
The HP LaserJet M2727 MFP (multi-function printer) series is designed for small and
medium businesses and small work teams of up to five users where speed and
productivity are critical.The high-powered and fully loaded HP LaserJet M2727 MFP series features fast print and copy speeds, no-wait HP Instant-on Technology for a fast first page out, and enhanced paper handling for maximum productivity. Designed for worry-free operation, the M2727 series is an ideal printer for users looking to increase business efficiency.

• Increase productivity with fast print speeds of up to 27 pages per minute (ppm);
• With no-wait HP Instant-on Technology from ready or power-save mode, print the
first page two-times faster than devices without it;
• Enjoy reliable, high-quality printing at 1200 dpi;
• Experience worry-free operation and refresh the system each time reliable Original
HP print cartridges are installed;
• HP print cartridge technology and toner are ”tuned” for the MFP to ensure consistent,
professional results;
• HP Smart Printing technology enables alerts that notify users when supplies are low,
and links to HP SureSupply for ordering of replacements whenever it’s convenient;
• Easily handle demanding jobs with HP PCL and HP postscript level 3 emulation
driver support;
• Perform complex tasks quickly with a powerful 450 MHz processor and 64 MB HP
RAM memory (expandable to 320 MB);
• Fax documents at up to 33.6 kbps and enjoy digital storage for up to 600 pages;
• Rely on default copy collation, standard two-sided printing to conserve paper, and
an electronic stapler for up to 20 pages;
• Share resources easily, efficiently and securely with fast, value-featured networking;
• Choice of two Original HP print cartridge options – one for high-performance
everyday printing and the other for use in high-volume printing environments.

Pricing and availability(7)
Estimated Asia Pacific street price for the HP LaserJet M1120 MFP series – HP Laserjet M1120 is RM989 and the HP LaserJet M1120N MFP is RM1249. Both products are available now across Asia Pacific.
Estimated Asia Pacific street price for the HP LaserJet M1522n MFP is RM1429 and the HP LaserJet M1522nf MFP is RM1599. Both products are available now across Asia Pacific.
Estimated Malaysia street price for the HP LaserJet M2727nf MFP is RM2, 629 and the HP LaserJet M2727nfs MFP is RM3, 399. Both products are available now in Malaysia.

Supported supplies (HP LaserJet M1120 MFP series and HP LaserJet M1522n MFP)

· HP LaserJet CB436A Black Print Cartridge with HP Smart Printing Technology: RM205(7)
Supported supplies (HP LaserJet M2727 MFP series)
• HP LaserJet Q7553A Black Print Cartridge: RM236• HP LaserJet Q7553X Black Print Cartridge: RM434

(1) Instant-on Technology uses cutting-edge fuser technology to produce the first page faster when a printer is coming out of PowerSave mode so your print job is done sooner. An InfoTrends study shows the typical office print job is three to five pages long: www.infotrends.com/public/Content/Presentations/officeprinteruse.pdf. Time To Completion of a typical office print job tested on HP and select competing products. Actual results may vary.
(2) HP SureSupply program features and availability may vary by country. For more information, visit www.hp.com/learn/suresupply.
(3) Fax capabilities are included on the HP LaserJet M1522nf MFP model only. A handset is required to use the FaxTel feature.
(4) Easy Printer Care Software is free and may be downloaded at www.hp.com/go/easyprintercare, where you can also find a detailed printer compatibility matrix.
(5) Find more information and download HP Web Jetadmin for free at www.hp.com/go/webjetadmin.
(6) The HP Universal Print Driver comes on a CD and is available in 35 languages. Download this free software and find more information at www.hp.com/go/upd.
(7) Estimated U.S. street price, actual local prices may vary.