SCCyberworld

Saturday, July 12, 2008

HP Wins Buyers Laboratory Inc. and GfK Asia awards

L-R: Jennifer Chan, General Manager, Malaysia & Singapore, GfK Marketing Services (M) Sdn Bhd handling over GfK Asia Awards for the No.1 Brands in 2007 Multifunction Printers Category to Serene Ho, Market Development Manager, Business Imaging Printing, Imaging & Printing Group, HP Malaysia
MALAYSIA, Kuala Lumpur, 10 July 2008 – Hewlett-Packard Imaging and Printing Group (IPG) recently awarded with two awards namely Buyers Laboratory Inc. (BLI) for its monochrome and colour printers and GfK Asia Award for Multifunction Printers category.
In the personal monochrome printer category, the HP LaserJet P1005 was selected as BLI’s “Pick” winner. A low-priced desktop laser printer, the LaserJet P1005 provides strong reliability and excellent ease of use. “The LaserJet P1005 is an outstanding choice for a personal printer,” said BLI Technical Analyst Marc Bussanich. “The unit is small and fast. Even better, it provides dark, crisp text and better overall image quality than many of its competitors.”

“Once again, HP is honoured to receive recognition from Buyers Lab Inc. for the HP LaserJet P1005,” said Yan Yoke Ping, Country General Manager, Imaging and Printing Group, Hewlett-Packard (M) Sdn Bhd. “With innovative features such as HP Instant-on Technology, a fuser technology saving up to 50 percent in power consumption, and a redesigned print cartridge with new toner that uses 15 percent less energy than previous toner models, the HP LaserJet P1005 is an ENERGY STAR qualified printer that delivers outstanding performance while helping customers, including home and micro-businesses, make an environmentally responsible choice.”
The HP Color LaserJet CP6015dn also received a BLI “Pick” award in the large workgroup colour printer while the multifunction printer based on the same engine, the Color LaserJet CM6040f, was recognized in the printer MFP category. “The CP6015dn and the CM6040f offer users dark text, smooth lines and good colour output at a competitive price,” said BLI Senior Test Technician Tony Maceri. “And with HP’s standard security features and extensive colour access controls, business users have multiple options to control the output devices on their networks.”

“We are honoured that Buyer’s Lab has chosen the HP Color LaserJet CP6015dn printer and HP Color LaserJet CM6040 MFP as the ‘Outstanding Large Workgroup Colour Printer’ Picks of the Year for their exceptional colour printing capabilities. The HP Color LaserJet CP6015 printer series is a complete A3 business document creation centre featuring innovative colour print technologies, broad media support and advanced finishing features that deliver in-house publishing without the need to outsource. Designed as HP’s most powerful, productive and cost-effective printer series to date, the HP Color LaserJet CP6015 printer series is ideal for technical and creative professionals working in an enterprise setting,” said Yan Yoke Ping, Country General Manager, Imaging and Printing Group, Hewlett-Packard (M) Sdn Bhd.

"The MFP is designed for maximum colour performance and large office workgroup productivity, the HP Color LaserJet CM6040f MFP is HP's top-of-the-line colour laser MFP. In addition to its print, copy, scan and fax capabilities, this feature-rich package also includes HP's fastest A3 print speed at up to 40 pages-per-minute for both colour and black-and-white, advanced finishing options, robust security and the HP Easy Select Control Panel," continued Yan.

Receiving a “Pick” in the A4-size inkjet printer category, the HP Officejet Pro K5400dtn provided an outstanding performance in BLI’s tests. “The Officejet Pro K5400 offers very good ease of use, with highly automated installation, an easy-to-use driver and very good feedback to the workstation regarding errors,” said BLI Test Technician Joe Ellerman. “Also an economical choice, the unit is priced less than competitive units and offers a low cost per page.”

"The HP Officejet Pro K5400dtn delivers professional quality colour results at fast print speeds of up to 35 pages per minute, for up to 50 percent lower cost per page than comparable lasers*. We are proud to have the HP Officejet Pro K5400dtn recognized as the 'Pick of the Year' for Outstanding Inkjet Printer by Buyer's Lab Inc. - this reflects HP's strong tradition of innovation and our ability to bring affordable, high quality colour printing to businesses" Yan added.

HP Multifunction Printers has also won the No. 1 Award in 2007 for GfK Asia No. 1 Awards for four consecutive years for the Multifunction category. GfK No.1 Awards is presented to the top-selling brand, based on GfK retail audit data, in each category, and in each country in the Asia Pacific region.

“HP Multifunction Printers is always well known for its ease of use and reliability. We are proud to win this award for four consecutive years” Yan concluded.

No comments: