LENOVO INVITES THE FASHION & TECH SAVVY TO FLAUNT IT!

Malaysia – Lenovo’s call to the fashion and tech savvy goes live with a campaign inviting consumers to flaunt their style and ideas. The ‘Flaunt U110’ campaign marries hardware and haute couture. Participants compete for the chance to win Lenovo’s sexy new IdeaPad U110 – which has garnered numerous awards since it was launched earlier this year.

Lenovo invites participants to visit the Flaunt U110 site at www.flauntu110.com/my and design a dress, which draws inspiration from the IdeaPad U110’s unique form and tendril design. The design can then be exported as an avatar to the participant’s PC or as wallpaper to their mobile phone.

The top design wins a Lenovo IdeaPad U110 with Microsoft Office 2007!
In addition to Malaysia the campaign is also being rolled out across the region in Singapore, Indonesia and Philippines. The launch of the site and the competition is supported by web banners and a viral campaign as well as in print marketing material.