INTEL HOSTS INAUGURAL ASIAN PC GAMING PLAYOFF

Ready, Set Go! The Intel® Asia PC Gaming Showdown comes to Malaysia

Subang Jaya, Sept. 15, 2008 – Fasten your seatbelt, suit up for war, dazzle the crowd with amazing footwork. The first ever Intel® Asia PC Gaming Showdown has arrived in Malaysia!

Intel Asia PC Gaming Showdown will draw out the best of the best from Asia’s gaming media and amateur gamers – with representatives from seven countries – India, Korea, Malaysia, Philippines, Singapore, Thailand and Vietnam - competing head-to-head for a chance to play in the final to be held in Hong Kong. The winner will also be recognised as the inaugural gaming champion of champions at an exciting event that aims to unite countries across the region with the passion and fun of gaming as its focus.

“As part of Intel’s ongoing commitment to the gaming industry, the Intel Asia PC Gaming Showdown will give those passionate about gaming – gaming media and gamers alike – the chance to experience today’s most exhilarating games in amazing detail, made possible by Intel® Core™ 2 Extreme processors,” said Norhizam Kadir, Marketing Manager, Intel Malaysia.

“We are committed to delivering the most exhilarating experience to gamers through the use of our Intel Core 2 Extreme processor. Whether it's gaming, digital photography, or video editing, today's high-impact entertainment demands breakthrough technology.”

Held at FTZ Asia Net, one of Malaysia’s leading cyber cafe; Intel is giving gaming publications across Asia the chance to showcase their PC gaming skills in this inaugural battle across three different gaming genres. In the Malaysia leg, competitors from Games Axis, PC Gamer, PC.Com, CHIP, Lowyat.net and 4 avid gamers from Lowyat.net will compete on Intel Core 2 Extreme processor-based PCs provided by Wynet Solutions Sdn Bhd and go head-to-head in several games from Electronic Arts Inc. (NASDAQ: ERTS):

- Need for Speed™ Pro Street: Need for Speed Pro Street puts the player straight into the driver’s seat, with all the visceral emotions and power that define authentic street racing, and
- Crysis™: the ultimate first-person shooter with next generation graphics and sound, pitting the player into a fight for the future of mankind, and
- EA SPORTS™ FIFA 2008: the most comprehensive and up-to-date football experience, featuring the best and most popular football teams and leagues from all around the world

The winner from the Malaysia tournament will be entered into the Asian draw. The overall top-scoring three competitors in the tally will fly to the only EA branded venue in the world, the EA Experience located at The Peak Tower in Hong Kong, this October, to compete for the championship. The inaugural Intel Asia PC Gaming Showdown champion will also walk away with an amazing, high-performance gaming PC - featuring the Intel Core 2 Extreme processor - and five EA games as the ultimate prize. The second place winner will be awarded with a Creative Gigaworks® S750 multimedia speaker system specially designed to heighten gaming experience and three EA games, while the runner up will be awarded with three EA games. Each country winner will also receive prizes, in recognition of being the country champion in Malaysia.

When more is better, the Intel Core 2 Extreme processor delivers unrivaled performance for the latest, greatest generation of multi-threaded games and multimedia applications. The Intel Core 2 Extreme processor is now based on Intel's cutting edge 45nm high-k metal gate technology. Utilizing hafnium-infused circuitry to deliver even greater performance and power efficiency, the Intel Core 2 Extreme processor delivers the most graphically intense gaming experience for today’s demanding gamers.

For more information about the Intel® Asia PC Gaming Showdown, please visit http://www.intel.com/apac/consumer/game/playoff.