SCCyberworld

Thursday, October 16, 2008

Analytic technology can help organizations grow in down economy, says SAS

KUALA LUMPUR. (Oct 14, 2008) – An independent research announced by SAS, the leader in business intelligence and analytics, reveals ways analytic technology can help organizations grow, even in a down economy.

Tough economic times demand improved organizational performance. Performance management can boost competitive advantage by identifying what drives value, improving agility and optimizing resource usage.
“Employing analytics, organizations can leverage financial and nonfinancial indicators, thus moving from gut reaction to fact-based decisions for improved performance,” enthused Allan Tham, Head of Enterprise Intelligence Practice, SAS Malaysia.

Referring to the latest study by Professor Tom Davenport, The Rise of Analytical Performance Management, Tham explained that the progression of company activities with regard to analytical performance management ranges from prosaic (inability to file required financial reports) to highly sophisticated (incorporating analytical performance management into decisions and actions).

“Cutting costs for short-term impact without understanding what drives value or profit could threaten long-term competitiveness. In fact, very few companies employ analytical performance management,” said Tham.

Davenport’s study cited winning examples from Hilton Hotels, Harrah's, Best Buy, Victoria’s Secret, Sears and Toronto Dominion. Using analytics, executives at these companies are learning what factors truly drive their financial performance, and maximizing those factors in their businesses.

More than 40 percent of survey respondents are “definitely moving in a more analytical direction” on performance management. Another 28 percent say they would like to become more analytical.

Results suggest that, given better tools, more widespread awareness of benefits, and greater understanding of methods and approaches, substantially more organizations will practice analytical performance management in the future.

“Performance challenges are cropping up faster and faster,” said Tham. “Companies have increasing amounts of performance data, but they need to take better advantage of it. Analytics can help decision makers identify key business drivers so they can leverage opportunities and mitigate threats faster than competitors.”

“Through implementing SAS solutions at more than 150 customer sites in Malaysia and 44,000 sites worldwide, we’ve learned that a good place to start is using analytic technology to help translate strategy into operational objectives, measures, targets and initiatives,” he concurs.

SAS’ turnkey solutions for vertical markets target financial services, life sciences, healthcare, retail, manufacturing and others. SAS targeted business solutions such as SAS® for Performance Management support enterprise intelligence, customer intelligence, financial intelligence, supply chain intelligence and more.

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