IMAGINATION BEYOND ITS LIMITS

Samsung Professional LCD UX/n series offers the latest innovation in multimedia video walls

Kuala Lumpur, Malaysia – 13 October, 2008 – Samsung Malaysia Electronics (SME) Sdn Bhd today showcased its latest innovation in Professional LCDs that go beyond the limits of traditional displays. The new Samsung Professional LCD UX/n series is a range of LCDs that cater to the business needs of various industries. From shopping mall displays to Out Of Home (OOH) advertising billboards, the Samsung Professional LCD UX/n series now offer more flexibility and ease of installation for multi-video wall displays.

Based on Samsung’s internal market projections, the company has earmarked the rapidly growing Business Display Solution market as a key growth driver for its monitor business, with the aim of doubling its global Professional LCD sales to approximately US$300 million this year.

“Samsung has built tremendous momentum in the Professional LCD segment last year, achieving close to 90 per cent growth to reach US$150 million globally. With the introduction of the Samsung Professional LCD UX/n series, we hope to grow the market further and offer business owners an innovative solution that will cater to their needs,” said Mr Lee Tae Jik, Managing Director and Chief Executive Officer of Samsung Malaysia Electronics (SME) Sdn Bhd.

With the latest addition to its Professional LCD line-up, Samsung now boasts one of the industry’s widest range of Professional LCD monitors. Specifically, the Samsung Professional LCD UX/n series features ultra slim bezels that are only 11mm wide. Furthermore, the slim and compact monitor features a powerful multi-screen solution that makes it ideal for multi-video walls.

The monitor is also equipped with an easy-to-use installation support system that is the first of its kind in the world called the Samsung Interlocking Display (ID) system. Building a multi-video wall is now as easy as simply stacking up display panels to form the desired structure and using basic accessories that come with Samsung ID to connect them together.

The Samsung UX/n series feature full connectivity and can be easily linked up to various digital audio and video sources such as set-top boxes, DVD players, PCs and video game consoles, AV receivers and digital televisions.

Available in 40-inch and 46-inch models, the Samsung Professional LCD UX/n series retails from RM7,999.00 onwards and is available from selected Samsung partners.

Showcase of innovation
In conjunction with the launch of the Professional LCD UX/n series, Samsung also unveiled one of the first fully operational Professional LCD UX/n series which are located in Plaza Low Yat, the largest ICT retail hub in Malaysia. The Samsung Professional LCD UX/n series monitors at Plaza Low Yat are strategically located at the concourse level, and offer an immersive experience for every shopper that walks into the ICT retail hub.

Being Malaysia’s largest IT Lifestyle Mall, we are pleased to collaborate with Samsung on this major project and to be the first IT mall in the country to feature the Samsung Professional LCD UX/n series monitors. With more than 500 retail outlets operating within the seven themed retail floors at Plaza Low Yat, our objective is to ensure that all our tenants have the opportunity to utilize large digital displays to communicate effectively with potential customers,” said Mr Patrick Honan, Area General Manager for Planning, Property, Management & Operations, Plaza Low Yat.