Marvel Grows Massive Avengers Alliance Franchise with New 3D Tactical Combat Offering

The Social-Network Game Delivers Squad Combat in Marvel: Avengers Alliance Tactic

4 June 2014 - Marvel announced today the first new game in the Marvel: Avengers Alliance franchise, the squad-based RPG that has nearly 70 million agents fighting for the fate of Earth. In Marvel: Avengers Alliance Tactics, a new tactical combat game for Facebook, players will strategically position a team of Marvel heroes within 3D environments to defeat villains in this continuation of the Avengers Alliance story.

Marvel: Avengers Alliance Tactics allows player to take on the role of a S.H.I.E.L.D. commander that has been asked to recruit a team of super heroes to defend the Earth. Heroes are drafted from a roster of more than 20 characters that includes Iron Man, Thor and Captain America. Special characters, like Loki and Task Master, become playable as the game’s story unfolds. The game will follow the Marvel: Avengers Alliance content model, with frequent story and character expansions. Players will also manage the improvements of their heroes, choosing and upgrading their powers as they advance throughout the game.

Marvel: Avengers Alliance Tactics follows the Avengers as they work to protect Earth against threats from other dimensions.  S.H.I.E.L.D. has sent a strike force to the Savage Land after detecting an enormous energy anomaly. This routine containment mission reveals a shocking source: the imminent collision of uncountable parallel dimensions. Now, Super Heroes from each dimension turn on each other, desperate for survival.

Marvel: Avengers Alliance Tactics allows players to:

• Recruit and train over 20 Marvel heroes and villains at launch
• Engage in action packed tactical combat within 3D environments
• Compete against other players in strategic multiplayer battles
• Build and upgrade the HQ for new weapons, heroes and resources
• Deploy Super Hero teams to defend S.H.I.E.L.D. bases and collect critical resources

Marvel: Avengers Alliance Tactics is now available for action at https://www.facebook.com/MarvelTactics

Assets: http://disneyinteractive.smugmug.com/Games-Apps/Marvel/Avengers-Alliance-Tactics

Samsung Introducing the Latest Innovations in Monitors for Consumers

Samsung’s 2014 lineup of monitors offers UHD, unique design and superior 
picture quality for the home and office

KUALA LUMPUR, Malaysia – May 28, 2014 – Samsung Malaysia Electronics Sdn. Bhd. announced today a lineup of monitors including UD590, SD590, SD390 and SD360, which offer consumers and businesses the latest innovations in monitor technology, packaged into a functional and aesthetic design.

The Samsung UD590 UHD monitor delivers detailed, high-pixel imaging and stunningly realistic colours. It is capable of producing lifelike images with the most accurate colour representation. The SD590 features a modern, minimalistic design with a super slim narrow bezel that is nearly invisible, while the elegant design of the SD390 and SD360 introduces a new Touch of Colour (ToC) element with pure blue infused throughout the entire bezel.

“We are excited to showcase our newest monitors with our partners and distributors in Malaysia,” said Lee Dong Yong, President of Samsung Malaysia Electronics. “Our new lineup of monitors meets the increasing demand from consumers and businesses that are seeking the highest resolution, improved picture quality, unique designs and the best multimedia for entertainment,” he added.

UD590 UHD Monitor
Consumers are now able to bring Samsung’s leading 4K UHD technology into the home with Samsung’s 28-inch UD590 UHD monitor, which provides four times the resolution of Full HD (FHD) displays. With a response time of 1ms, the UD590 displays movies, games and Internet-streamed content perfectly and smoothly without any blurring or ghosting for a completely immersive viewing experience. The UD590 delivers unrivalled colour quality as it is capable of displaying one billion colours, which is 64 times more colours than the standard monitor. It also includes UHD upscaling technology that converts low resolution content to UHD-level picture quality and creates sharper images.

The UD590 features advanced multitasking technology, with Samsung Picture in Picture (PIP) 2.0 that supports native sources resolution up to FHD and Picture by Picture (PBP) that connects two different PCs to one monitor screen with native resolutions. It has a game mode option that easily makes a dark and blurry picture bright and clear, and provides a display port and two HDMI inputs to connect PCs and various AV devices. Especially, UD590 can display UHD contents from game console like Xbox one, PlayStation4 using HDMI port 1.4version.

SD590 Full HD Monitor
The minimalistic design of the 27-inch and 23.6-inch SD590 monitors allows consumers to concentrate on content without any distraction. The SD590 sports a nearly invisible, super narrow bezel that gives users more screen space to enjoy, and is complemented by a modern and sophisticated T-shaped linear stand with a metallic face that gives the illusion that the monitor is floating in the air.

The SD590 also offers superior picture quality as the panel’s wide viewing angle enables users to experience consistent natural colour and contrast ratio from any angle within 178 degrees. With Magic Upscale technology, users can experience better picture quality even with low resolution content as it prevents broken images when scaling to FHD. The SD590 also includes a game mode hotkey option and provides a D-sub and two HDMI inputs.

SD390 and SD360 Full HD Monitor
Featuring a new Samsung signature ToC design, the stylish 23.6 inch SD390 (black) and SD360 (white) monitor will stand out in any room. The narrow bezel illuminates a subtle hint of soft pure blue that sets an elegant glow around the monitor. At the same time, the slim, sleek body and transparent crystal neck create a sophisticated and tasteful look.

The monitors also offer a wide viewing angle, Magic Upscale technology and FHD, a game mode option, a D-sub and HDMI input.

For more information on Samsung’s monitors, please visit www.samsung.com/my or visit Samsung Malaysia Facebook page at http://www.facebook.com/samsungmalaysia.

Last few days for DiGi WWWOW Internet For All Awards 2014 submissions

Support your favourite netizens or send in your own entries

SHAH ALAM, 27 May 2014 – Time is ticking! The May 31 deadline for DiGi Telecommunications Sdn Bhd (DiGi)’s WWWOW Internet For All Awards 2014 submission and voting is fast approaching.  So, if you are planning to be part of this much talked about Awards event organised exclusively for Netizens, its time to send in your submission or cast your vote for your favourite entries now.

Chan May Ling, DiGi’s Head of Marketing Services, said DiGi received more quality entries this year, with over 712 entries submitted to date since the WWWOW Awards was launched in April. She added that 35,579 votes have been cast in the past 7 weeks since the launch.

“I am excited to see the very encouraging response from the participants that are willing to share game changing ideas to help communities using the internet. The decision to strengthen the programme by streamlining the categories while putting extra emphasis on the quality of content, and how they impact the lives of other people, was indeed the right one,” she added.

After the public voting closes on 31 May 2014, 30 shortlisted participants will pitch their entries to DiGi representatives and a panel of judges representing various marketing disciplines from across the industry on 4 June 2014. The judges will select a winning entry for each of the three categories of Commerce, Content and Community. The three category winners will be announced on 20 June 2014 during the Awards Grand Finale event whereby each winner will win a cash prize of RM 25,000 and other experiential prizes.

Endorsed by the Malaysian Communications and Multimedia Commission (SKMM), the DiGi WWWOW Internet For All Awards programme is supported by Google, Lowyat.NET, Mudah.my, Says.my, iTrain, Yahoo, AsiaWeb Direct, Mindvalley, Samsung, AIG and Astro.

For more information on the DiGi WWWOW Internet For All Awards 2014, please visit: www.wwwow.my

Samsung injects a dose of gold and electric blue into the GALAXY S5

Consumers continue to power up their lives with Samsung's latest smartphone

KUALA LUMPUR, Malaysia, 26 May 2014 – The perforated pattern on the back cover of the newly-launched GALAXY S5 smartphone is now given a brand new look through the arrival of two new colour variants – gold and electric blue.Samsung Malaysia Electronics today announced the availability of both colours.

Lee Dong Yong, President of Samsung Malaysia Electronics said: "The introduction of the two colour variants continues to emphasise the iconic design of the GALAXY S5. We hope to create opportunities for our consumers to improve their everyday lives, be it through a fashion trend, a favourite feature or simply, a holistic smartphone experience. This fuels our desire to deliver people-inspired innovation with essential features for day-to-day use."

With the advanced camera on the GALAXY S5, users can capture precious memories with professional-like picture quality. Its 16MP camera allows users to rapidly shot images, thanks to the fast auto focus speed of up to 0.3 seconds. The advanced High Dynamic Range (HDR) feature reproduces natural light and colour to ensure photos taken are as close to what we see through our eyes. Meanwhile, the Selective Focus allows users to blur background objects and patterns, leaving the main subject of the photo focused and become the centre of attention, just as how a professional photographer would have shot it.

The GALAXY S5 also boosts faster network connectivity, with the most advanced 4G LTE performance. Zealous movie fans can now download their favourite movies faster than before. The new Download Booster function combines WiFi and LTE to boost data speed for faster upload and download, especially for large files like music, videos and images.

On top of that, the GALAXY S5 doubles as a fitness tool with a built-in heart rate sensor and an enhanced S Health app that serves as a personal fitness tracker, via tools such as a pedometer, diet and exercise records. It is akin to having your very own coach who monitors your diet and keeps track of your exercise records so that you are in good shape.

The GALAXY S5 is ready to take on the world, and equipped with vital tools to ensure that consumers can use the device with ease, be it rain or shine, coffee spill or even toilet accidents. An IP67 certification on the GALAXY S5 renders it dust and water-resistant up to 1 metre for 30 minutes, which offers a security blanket for consumers in moments of unavoidable minor accidents.

The Samsung GALAXY S5 retails for RM2,399 and is available in four colours – black, white, gold and electric blue – at all Samsung Experience Stores and authorised retailers.

For multimedia content and more information about the Samsung GALAXY S5, please visit www.samsung.com/my or visit Samsung Mobile Malaysia Facebook page at https://www.facebook.com/samsungmobilemalaysia.

GALAXY Life treats GALAXY users with X-Men: Days of Future Past Movie Preview

More content, deals and expert recommendations lined-up as GALAXY Life continues to churn daily surprises

KUALA LUMPUR, Malaysia, 22 May 2014 – Samsung Malaysia Electronics rewards consumers yet again through GALAXY Life, its consumer loyalty platform in a mobile app form that consumers can enjoy special deals on a daily, weekly and monthly basis. This time, GALAXY Life is making GALAXY users among the first in Malaysia to watch the much-anticipated X-Men: Days of Future Past before it officially arrives at local cinemas.

Samsung Malaysia gave out more than 3,600 movie tickets via GALAXY Life app for GALAXY Life users in Kuala Lumpur, Penang and Melaka to redeem against the movie preview of  X-Men: Days of Future Past.

Ng Long Shyang, Vice President of IT and Mobile Business, Samsung Malaysia Electronics said: "Since the launch of GALAXY Life, our consumers have been receiving daily surprises on their devices, and among these surprises include free Frappucinos from Starbucks, ice-cream from Baskin Robbins, movie tickets from GSC, and so much more! As such, we're really excited about today's movie preview, and look forward to bringing in more exclusive deals and surprises for our consumers!"

Samsung GALAXY users are comfortably seated in the movie hall whilst awaiting the movie preview of X-Men: Days of Future Past.

In conjunction with the global premiere of X-Men: Days of Future Past, Samsung is offering more than 3,600 movie preview tickets for GALAXY users. They can redeem the tickets from the four locations below:

GSC Pavilion, Kuala Lumpur
GSC Mid Valley, Kuala Lumpur
GSC Gurney Plaza, Penang
GSC AEON Bandaraya, Melaka

They came, they redeemed, they watched! These happy Samsung GALAXY users posed for photographs while waiting to be among the first in Malaysia to watch X-Men: Days of Future Past.

GALAXY users can download GALAXY Life app via Google Play Store, and login to their Samsung account to explore and redeem the deals and privileges available. Through GALAXY Life, GALAXY users will receive personalised, curated and exclusive content optimised especially for their devices on a weekly and monthly basis. GALAXY Life has also lined up deals from its partners McDonald's, Auntie Anne's, Boost Juice Bars, Secret Recipe and GSC, so do stay tuned to find out more.

Samsung GALAXY users came in throngs to redeem exclusive movie preview tickets via GALAXY Life at GSC Mid Valley.

Availability
GALAXY Life is available for all Samsung GALAXY smartphone, tablet or camera users running on Android 4.2 (Jelly Bean) and above. The GALAXY Life app is available on Google Play store for free.

For more information about Samsung GALAXY Life, please visit http://www.samsung.com/my/galaxylife or follow hashtag, #mygalaxylife.

Brazil beckons as Samsung kicks off GALAXY 11 Campaign

Samsung lines up exciting prizes for Malaysian football fans

KUALA LUMPUR, Malaysia, 16 May 2014 – Samsung Malaysia Electronics is giving all new owners of the GALAXY S5 the chance to win a series of delightful prizes from 15 May to 15 June 2014, as part of its GALAXY 11 global marketing campaign. The prizes include flight tickets to Brazil, the recently launched 55-inch Samsung Curved UHD TV or limited edition GALAXY 11 footballs.

"We are thrilled to provide fans with new and exciting ways to participate in the GALAXY 11 campaign throughout the football season," said Ng Long Shyang, Vice President, IT & Mobile Business Unit at Samsung Malaysia Electronics. "Through the GALAXY 11 platform, we hope to fuel Malaysians' passion and enthusiasm for football, and our current promotion is our way to reward these fans, and spur them to delve deeper into the spirit of the upcoming football season."

GALAXY 11 is Samsung's multi-platform fantasy-layered global marketing campaign that tells the story of 13 top-class football players from around the world, who attempt to save the planet from alien domination in a 'winner takes Earth' match on a virtual football pitch this summer. The campaign has embarked on the next phase – 'GALAXY 11 Team Training', designed to stimulate fans' imaginations, inspire engagement and utilise the newest Samsung GALAXY devices to unlock entertaining moments and experiences.

World Tour for GALAXY 11
Another way that fans can get immersed in the campaign is to visit the GALAXY 11 World Tour taking place at the Orange Atrium Concourse, Sunway Pyramid Shopping Mall from 12 to 22 June. There will be an interactive studio that allows football enthusiasts to train and play like the GALAXY 11 team through entertaining programmes and experiences with the latest Samsung devices – GALAXY S5, Gear 2 and Gear Fit.

GALAXY 11-Themed Mobile Games
To provide fans with the chance to test their own virtual football skills, Samsung today released four new GALAXY 11-themed mobile games. 'The Match: Striker Soccer GALAXY 11', available to GALAXY S5 and all Android users, enables fans to play as the GALAXY 11 and take on the alien team for prizes that will be awarded to individual players on a weekly basis. Three other new games, GALAXY 11 'Cannon Shooter', 'Soccer Wars', and 'Shooting Soccer', specially made for GALAXY device users, will help provide an ultimate football experience to fans around the world.

GALAXY S5 Roadshows in Malaysia
To introduce the addition of two extra colours to the GALAXY S5 – electric blue and gold – Samsung will be holding a series of roadshows in Malaysia. Consumers will have first-hand experience with the latest GALAXY smartphone, as well as the wearable devices – the Gear 2 and Gear Fit. The roadshow schedules are as follows:

 

Location Region Period   

Mid Valley Central 19 to 25 May   

Setia City Mall Central 21 to 25 May   

1-Utama Central 21 to 25 May   

Mydin Seremban Central 16 to 18 May   

City One Megamall East Malaysia 16 to 18 May   

Plaza Merdeka East Malaysia 16 to 18 May   

Suria Sabah Shopping Mall East Malaysia 30 May to 1 June   

1st Avenue Northern 23 to 25 May   

Alor Setar UTC Mall Northern 29 May to 1 June   

Aeon Tebrau City Southern 20 to 25 May   

Sutera Mall JB Southern 23 to 25 May   

City Square Southern 26 May to 1 June   

Mahkota Parade Southern 29 May to 1 June  

Consumers who purchased a Samsung GALAXY S5 can submit their entries at http://www.samsung.com/my/galaxy11. The grand prize is a pair of tickets to Brazil worth up to RM20,000. There are also five units of the Samsung Curved UHD TV worth RM15,999 each to be given away. The first 10,000 consumers who submit their entries will take home a limited edition GALAXY 11 football.
The Samsung GALAXY S5 retails for RM2,399, while the Gear 2 and Gear Fit are at RM799 and RM599 respectively. They are available at all Samsung Experience Stores and Samsung authorised dealers.

For further information, please visit www.samsung.com/my or visit Samsung Mobile Malaysia Facebook page at http://www.facebook.com/samsungmobilemalaysia.

Samsung Unveils New GALAXY Tab 4 Series

Next-generation GALAXY tablet series delivers exceptional multimedia experience for the whole family in a sleek, lightweight design

Kuala Lumpur, Monday, 12 May 2014 – Samsung Malaysia Electronics introduce the next-generation GALAXY Tab 4 series, which offers an exceptional multimedia experience in a more premium and portable design, to further inspire mobile freedom in tech-savvy consumers.

Lee Dong Yong, President of Samsung Malaysia Electronics says: "The Samsung GALAXY Tab 4 series seeks to inspire consumers to enjoy a fulfilling multimedia experience, even if they're on-the-go. With that in mind, our team of R&D engineers has gone beyond expectations by not only enhancing our consumers' overall viewing and sharing experience, but also sought to ensure that the GALAXY Tab 4 continues to be conveniently portable. This time around, we also looked into the finer things in life by lending a touch of premium to the design of the tablet, in line with our legacy as creative innovators."  

Rich Multimedia Experience
Available in 10.1-inch and 7.0-inch screen sizes, the Samsung GALAXY Tab 4's vivid WXGA display offers a 16:10 screen ratio provides users with a brilliant viewing experience, making it ideal for sharing content with family and friends, be it watching videos, playing games or reading digital contents.

The GALAXY Tab 4 also sees the introduction of Multi Window functionality, so that users can seamlessly switch between apps and windows, as well as drag and drop contents with ease.

Fun & Shareable Services*
Family time is redefined through the GALAXY Tab 4 as it comes equipped with a number of fun and shareable services, thus allowing users to access content and stay connected with friends wherever they are, including:

Group Play: Share and play music, documents and games with friends in real-time
Samsung Link: Share and play content across smart devices anytime, anywhere
WatchON: Watch TV shows and movies on any device, anywhere in your home or on-the-go

* Availability of features and functions listed above may be differed by device type or regions. Not all services will be provided. Please check product specification sheet for each product for details.

Sleek & Portable Designs
In terms of design, the GALAXY Tab 4 features a textured, feel-back cover and an overall enhanced look that offers a more premium look and feel. Its slim design and lightweight makes the new tablet easily portable, yet the availability of three screen sizes ensure that users get the choice of choosing a model that best fits their lifestyle.

The Samsung GALAXY Tab 4 line comes in either black or white, and is available for purchase at all Samsung Experience Store and authorised retailers from 19th May onwards. The GALAXY Tab 4 7.0-inch and 10.1-inch retail for RM999 and RM1,499 respectively.

For more information, please visit www.samsung.com/my or visit Samsung Mobile Malaysia Facebook page at http://www.facebook.com/samsungmobilemalaysia.

Samsung inspires shutterbugs to express themselves through the colours of Malaysia

Kuala Lumpur, Monday, 12 May 2014 – Starting Wednesday, 7 May until Thursday, 31 July, Samsung Malaysia Electronics invites avid photographers to capture the sights and scenes that best personify the colours of Malaysia, to stand a chance to win Samsung's slimmest and lightest interchangeable-lens camera to-date – the NX mini SMART Camera. Participants need to submit their entries via Samsung's “NX mini Express Yourself” contest, which is run solely on a special Facebook application.

"The Samsung NX mini has both style and substance, perfect for trendsetters looking for a fun way to capture their life in outstanding photo quality. On that note, we have decided to excite them further by hosting this contest to inspire them to bring out the best shutterbugs in themselves. At the same time, this would be a good opportunity for them to get reacquainted with the beauty of Malaysia again," said Ng Long Shyang, Vice President, IT and Mobile Business, Samsung Malaysia Electronics.

Participants can submit as many pictures as they wish onto http://mynxmini.com, on the condition that they adhere to the 'Colours of Malaysia' theme. As the theme suggests, participants will have to capture images that best personify Malaysia, be it through a historical building, a festive celebration or even a gastronomic delight found in the secret alleys of the country. They can use #myNXMini as the hashtag for contest entries, after which all photos hashtagged to #myNXMini will be collated and featured on the Samsung Malaysia Facebook application. One weekly winner will be announced every Thursday for 12 consecutive weeks. At the end of the contest period, all 12 winners will receive their winnings at a prize-giving ceremony.

The portable and stylish design of the NX mini SMART Camera, along with its stunning image quality makes it the 'go-to' device for great photography, allowing users to capture special moments in stunning detail. With NFC and WiFi capabilities, it allows users to take impressive shots that can then be shared quickly and easily, for friends to enjoy in real time.

To complement the camera, Samsung has introduced two NX mini lenses which are sold separately and optimised for use with the NX mini body – the NX-M 9mm F3.5 ED (for capturing landscapes and portraits) and the NX-M 9-27mm F3.5-5.6 ED OIS (a zoom lens). There is also an NX Mount Adapter to enable to pair the NX mini with Samsung's existing range of 15 NX lenses.

The Samsung NX mini SMART Camera retails at RM1,399, and can be purchased at all Samsung Experience Stores and Samsung authorised dealers. Meanwhile, the two new lenses will be available from 1 June 2014 onwards, with a recommended retail price of RM659 for the NX-M 9mm F3.5 ED and RM929 for the NX-M 9-27mm F3.5-5.6 ED OIS.

For further information, please visit www.samsung.com/my or visit Samsung Malaysia Facebook page at http://www.facebook.com/samsungmalaysia.

Win 15 Vespa with Samsung GALAXY Tab 3 Lite

Kuala Lumpur, Friday, 9 May 2014 – Samsung Malaysia Electronics is set to delight soon-to-be tablet owners via its 'Samsung Unlock Joy and Win' contest, which offers every Samsung GALAXY Tab 3 Lite (7-inch) buyer the chance to win a brand new Vespa LX150. The contest begins Thursday, 8 May and ends Monday, 30 June, in which 15 lucky winners will call themselves proud owners of a brand new Vespa worth RM9,750.

"At Samsung, we are constantly looking for ways to reward our consumers for their on-going support. The 'Samsung Unlock Joy and Win' contest is one among the many others we have lined up to delight our fans. We certainly hope that they will enjoy this little treat, just as how we enjoyed planning it for them," says Ng Long Shyang, Vice President of IT and Mobile Business, Samsung Malaysia Electronics.

To participate, consumers just need purchase a GALAXY Tab 3 Lite (7-inch), download the GALAXY Life mobile app from the Google Play Store, select the 'Samsung GALAXY Tab 3 Lite' deal, and follow the instructions. The winners will be notified via a telephone call after the contest ends.

The Samsung GALAXY Tab 3 Lite (7-inch) combines the intuitive experience of the GALAXY Tab 3 series with a slimmer, more portable design. Packed with enhanced features and services, the GALAXY Tab 3 Lite (7-inch) provides users with a variety of ways to capture, view, listen, create, and share content with others without compromising value.

The GALAXY Tab 3 Lite (7-inch) retails for RM699, and is available for purchase at all Samsung Experience Stores and authorised dealers.

For further information, please visit www.samsung.com/my or visit Samsung Mobile Malaysia Facebook page at http://www.facebook.com/samsungmobilemalaysia.

Samsung launches "Level" a New Series of Premium Mobile Audio Products

Samsung Level is a comprehensive selection of mobile optimized audio products to accompany smartphones and tablets

Singapore, April 29, 2014 – Samsung Electronics Co., Ltd today announced the Samsung Level, a new series of premium audio products. The Level series builds on Samsung’s heritage in industry-leading mobile products to offer a range of audio accessories with organic sound quality, superior comfort, portability, and style that give mobile users the best possible sound experience for their smartphone or tablet. The Level series is comprised of four types of expertly crafted audio products for any type of mobile user: Level Over, Level On, Level In, and Level Box. All four products allow users to take calls while listening to any type of audio and ensure the best sound clarity during their call in harmony with Samsung’s industry-leading mobile technology.

“Samsung understands the importance of music and audio in the lives of our consumers,” said JK Shin, CEO and Head of IT & Mobile Communication at Samsung Electronics. “With the Level series, we have crafted an incredible line of audio products designed for the mobile user with organic sound, premium design aesthetics, and optimized mobile audio controls.”

• Level Over is Samsung’s flagship over-ear headphone featuring superior HD organic sound, a comfortable ergonomicdesign, touch controls, and wireless Bluetooth pairing.

A 50 mm Dynamic Driver made with high performance Neodymium, which is 30% stronger than regular magnets, letsusers get deeper, more natural sound. Plus, a free edge structure made from Bio Cellulose prevents resonance betweenthe vibration plate and the frame, avoiding unnecessary booming and providing the original sound. Level Over also usesa hybrid type active noise cancellation, both on the headphone inside and with a mic on the outside that picks up soundsto block so that users can enjoy perfectly crystal clear music.

Additionally, users can download the Samsung Level application, specially designed to enhance the Level Overexperience, from either Google Play Store or Samsung Apps. Users are now able to customize their audio experience to fit any type of music, media, or listening environment through a comprehensive EQ system called Samsung SoundAlive. Through the SoundAlive equalizer, Samsung Level Over adjusts the EQ to create the perfect balance of sound. Additionally, SoundAlive enables users to further apply 3D audio, bass and clarity effects to every media type, including music, streaming services, games and movies. SoundAlive also offers a very unique experience with 25 settings for different scenarios like Pop, Rock, Jazz or Classic and so on. The Samsung Level app also has a protective and smart volume monitor to prevent hearing loss along with enhanced text-to-speech capabilities.

• Level On combines a compact style with a superior comfort and sound system to offer an immersive and on-the-gopremium sound experience. It is designed to provide a full range of natural and clear sound, flexibly dampening the airflow with a 40 mm dual layered diaphragm.

• Level In provides an immersive sonic environment for any activity with a powerful three-way speaker, letting users enjoy rich sounds that cover all the low, mid, and high sound naturally and with clear sound separation.

• Level Box is a premium and compact Bluetooth speaker that features a solid metal design complete with a full metalgrille. With a large (56mm) stereo speaker and a passive radiator, the system is optimized to deliver high quality soundthat is powerful, crisp and balanced. The dedicated hardware design provides noise reduction and echo cancellation, and built-in microphone deliver clear voice, making it ideal for phone calls and conference calls.

Users can simply place a Near-Field Communications (NFC) enabled smartphone near the Level Box to quickly andeasily make a connection. Devices without NFC capabilities can still be effortlessly connected through the speaker’s one touch Bluetooth pairing system. Controlling the speaker is also easy with its built-in buttons that allow you to play or stop a song, adjust the volume, and even accept or reject calls. Users can enjoy up to 15 hours of continuous playback through the Level Box’s rechargeable battery.

Samsung Level series will be available for purchase beginning in mid-May in most markets around the world. They will be also available for purchase through the Samsung Online Store (store.samsung.com) in selective countries. The availability of each Level series will vary by market.

For more product information, please visit www.samsungmobilepress.com.

Samsung Introduces the GALAXY K zoom, a New Camera Specialised-Smartphone

The GALAXY K zoom incorporates industry-leading camera features with the Samsung GALAXY mobile experience

SINGAPORE – April 29, 2014 – Samsung Electronics Co., Ltd today announced the new camera specialised smartphone, the Samsung GALAXY K zoom. The GALAXY K zoom is a new smartphone that blends advanced digital camera technology with Samsung’s industry-leading GALAXY experience. It features effortless capturing ability, real optics, and a premium design, offering users the mobile solutions they need with the ability to create professional-quality visual content in a fun, easy–to-use device.

“With the introduction of the GALAXY K zoom, Samsung continues to demonstrate our commitment to creating products that meet the diverse demands of our consumers,” said Sun Hong Lim, Senior Vice President of Mobile Communications Business at Samsung Electronics. “The new GALAXY K zoom empowers users to effortlessly capture and share their most important everyday moments in stunning clarity, with the convenience and connectedness of a GALAXY smartphone, for a unique, all-in-one mobile experience.”

As a camera-specialised smartphone, the GALAXY K zoom offers an advanced technical camera system designed to offer the control and functionality of a professional camera, ensuring that the important moments are never missed and always captured with complete clarity. The GALAXY K zoom is equipped with new retracting lens technology that provides 10x optical zoom in a remarkably slim and chic body. Other notable features include the 20.7 megapixel BSI CMOS sensor for ultra-clear, ultra-detailed images. It excels in low light conditions, and provides Optical Image Stabilizer (OIS) to reduce blur caused by movement. These specifications ensure the device delivers pictures and video (Full HD) that are crisp and sharp, even when zoomed and in low light. In addition, the device’s Xenon Flash provides a brighter light than LEDs to improve the quality of the image with natural brilliance.

The new device also integrates the most advanced camera usability features and functions, including AF/AE Separation (Auto Focus/ Auto Exposure Separation) for the precise balance of light and clarity, next-generation Pro Suggest mode which offers 5 optimised filter settings, Selfie Alarm that allows users to take timed selfies with ease, and object tracking for a clear, focused shot of a moving subject. Each feature comes with a simple User Interface, allowing users to easily capture photos and videos with groundbreaking quality, in any situation.

The compact and highly portable GALAXY K zoom features an ergonomic grip and sleek, stylish lines that feel soft and comfortable in the hand. Additionally, the GALAXY K zoom offers all the features that consumers want in a flagship GALAXY smartphone, such as Ultra Power Saving Mode for minimising the battery consumption, S Health Lite for personalised fitness and lifestyle coaching, and a Studio app to allow users to easily edit their pictures and videos.

Samsung GALAXY K zoom Product Specifications

Network	LTE	Cat4, HSPA+ 42Mbps LTE 800/850/900/1800/2100/2600 HSPA+ 850/900/1900/2100 EDGE/GPRS 850/900/1800/1900
	3G	5-band HSPA+ 42Mbps HSPA+ 850/900/1900/2100 EDGE/GPRS 850/900/1800/1900
Display	4.8 inch HD Super AMOLED Display (1280x720)
AP	Hexa core: 1.3GHz Quad-Core + 1.7GHz Dual-Core Processor
OS	Android 4.4 (Kitkat)
Camera	Main(Rear): 20.7 Mega pixel 1/2.3 BSI CMOS Sensor, 10x Optical Zoom, OIS,           24-240mm, F3.1-6.3           AF Assist LED Sub(Front): 2.0 Mega pixel
	ISO: Auto, 100, 200, 400, 800, 1600, 3200 Continuous Shot: 3fps MAX with AF  Format: JPEG, PNG, GIF, WBMP, BMP, AGIF Xenon Flash,  SMART Mode, Expert Mode(P/M),  My Mode
Video	Recording & Playback: Full HD (1920x1080 /60p) Codec : H.263, H.264(AVC), MPEG4, VC-1, Sorenson Spark, MP43, WMV7, WMV8, VP8 Format: MP4, M4V, 3GP, 3G2, WMV, ASF, AVI, FLV, MKV, WEBM
Audio	Codec : MP3, AMR-NB/WB, AAC/AAC＋/eAAC＋, WMA, OGG (Vorbis), FLAC Format : MP3, M4A, 3GA, AAC, OGG, OGA, WAV, WMA, AMR, AWB, FLAC, MID, MIDI, XMF, MXMF, IMY, RTTTL, RTX, OTA
Value-Added Features	SMART Mode(28): Auto, Pro Suggest, Program, Beauty face, Shot & more, Panorama, Virtual tour, Rich tone, Night, Continuous shot, Selfie alarm, Manual, Kids shot, Landscape, Dawn, Snow, Macro, Food, Party/Indoor, Action freeze, Waterfall, Animated photo, Sound & shot, Surround shot, Silhouette, Sunset, Fireworks, Light race
	AF/AE Separation, Object tracking, Studio, Smile/ Blink detection
	Ultra Power Saving Mode
	Kids mode
	S Health Lite
Google Mobile Services	Chrome, Drive, Photos, Gmail, Google, Google+, Google Settings, Hangouts, Maps, Play Books, Play Games, Play Newsstand, Play Movie & TV, Play Music, Play Store, Voice Search, YouTube
Connectivity	Wi-Fi: 802.11 a/b/g/n 2.4+5GHz, HT40, Bluetooth®: 4.0 BLE USB: USB 2.0 NFC A-GPS + GLONASS
Sensor	Accelerometer, Gyro Sensor, Proximity Sensor, Geomagnetic Sensor, Light Sensor
Memory	RAM: 2GB Internal Memory: 8GB microSD slot: micro SDSC (up to 2GB guaranteed), micro SDHC (up to 32GB guaranteed), micro SDXC (up to 64GB guaranteed) *User memory space may be less than the total memory space due to system files. User memory may differ by region, carrier, and supporting language, and may change after software upgrade.
Dimension	137.5X70.8X16.6(20.2)mm, 200g
Battery	2,430mAh

Carry Small, Capture All with the new Samsung NX mini SMART Camera

Shoot outstanding images in style with Samsung's slimmest interchangeable-lens camera

KUALA LUMPUR, Malaysia – April 21, 2014 – Samsung Malaysia Electronics announced today the launch of the NX mini, Samsung's slimmest and lightest interchangeable-lens camera to-date. The portable and stylish design of the NX mini SMART Camera, along with its stunning image quality makes it the “go-to” device for great photography, allowing users to capture special moments in stunning detail. With NFC and WiFi capabilities, it allows users to take impressive shots that can then be shared quickly and easily, for friends to enjoy in real time.

"The NX mini has both style and substance, perfect for trendsetters looking for a fun way to capture their life in outstanding photo quality,” said Lee Dong Yong, President of Samsung Malaysia Electronics. “Ensuring our products reflect consumer trends has always been a priority, and this approach is exemplified by the NX mini, with features such as a 3.0-inch Flip-up Display and wide angle lens exclusively designed to address the global passion for selfies. Its lightweight design also means that it can slip into a pocket, for photography anywhere and everywhere.”

As Samsung's slimmest and lightest interchangeable-lens camera on the market, the NX mini is the ultimate way to capture life on-the-go without any hassle. Weighing 158g (body only) and sporting an ultra slim (22.5mm) design, the NX mini can easily slip into almost any pocket or bag, yet still delivers the powerful results passionate photographers demand. The camera features a solid premium metal body with a luxurious leatherette finish, making the camera the natural choice for style-conscious shooters looking to make a statement. Available in five different colours (white, pink, mint green, brown and black) users can choose the colour that best suits their style.

The 'selfie' has found a permanent place in vocabularies across the world in recent years and its popularity shows no sign of stopping.  Reflecting this recent consumer trend, the NX mini has a range of exclusive features which allow photographers to effortlessly indulge in the global trend of self-shooting. With a 75.2mm (3.0-inch) Flip-up and Touch Display that rotates 180-degrees, users can frame images of themselves perfectly. The NX mini’s powerful optical performance provides crisp, clear, and quality images, to ensure that photography subjects are always looking their best. With the ultra-slim 9mm wide angle lens, the NX mini can capture group shots from an arm’s length, so users can easily frame themselves and be part of group memories.

Maintaining a flattering pose while also attempting to press the shutter release button when self-shooting can be tricky; therefore the NX mini's new Wink shot feature makes it the perfect hands-free device to capture the real you. Users simply need to set up their shot and wink at the camera to capture an image. Once a wink is detected, the NX mini takes a shot automatically after two seconds, without having to press any buttons.

Despite its slim appearance, the NX mini packs a big performance into its small body. Its large 1-inch type 20.5MP BSI CMOS Sensor enables users to capture high quality images, ensuring no details are missed. With the highest resolution in its class, pictures captured with the NX mini burst with vivid colour.

The NX mini's impressively fast 6fps Continuous Shot mode allows photographers to take continuous shots, so every detail can be captured and no moments are missed. The fast 1/16000 sec Shutter Speed freezes fast moving scenes, allowing for the dramatic capture of motion in crisp detail, without blurring.

Tag & Go, Simply Tap to Share Memories
The NX mini features advanced WiFi and NFC integration that makes it seamless to share images. Exclusive to Samsung, Tag & Go connectivity allows the NX mini to pair with NFC-enabled devices, such as smartphones or tablets, simply by touching the two together. Once paired, users can:

• Select and transfer multiple images to the paired mobile devices through Mobile Link;
• Send images to up to four devices with Group Share, eliminating the time-consuming and repetitive process of sending pictures to multiple friends;
• Control the NX mini via a smartphone with Remote View Finder Pro;
• Use the camera as a Baby Monitor. When noise is detected, the paired smartphone is activated via an app, allowing parents to see if they need to attend to their child.

Additionally, extensive storage options are integrated into the NX mini and images can be uploaded directly from the camera to the cloud for an easy storage solution. Users can upload their pictures directly from the NX mini to both Dropbox and Flickr, the popular photo-sharing site. Dropbox provides 2GB of free storage to new users, accessible from just about any device and with Flickr, users can upload up to one terabyte of images.  With all the storage and sharing technology built into the NX mini, it is easier than ever to share and store beautiful images.

Specialised NX-M Lenses for NX mini 
Samsung has introduced three NX mini lenses (NX-M) which are optimised for use with the NX mini body, providing a variety of options to meet individual shooting preferences.

• The NX-M 9mm F3.5 ED lens has an ultra-slim design and its wide angle makes it the ideal choice for those capturing landscapes and self-portraits. This lens also provides the optimum angle for taking selfies, ensuring the camera becomes the go-to choice for those looking to share the best of themselves.
• The NX-M 9-27mm F3.5-5.6 ED OIS lens is a micro-compact zoom lens with a stylish design and is small enough to comfortably fit into pockets and bags.

This compact-sized standard zoom lens offers a variety of shooting options from wide-angle to telephoto shots, with optical image stabilisation for sharp results.

NX mini owners will also be able to use 15 NX lenses with the device by using a specialised NX-M Mount Adapter (ED-MA4NXM). These lenses are sold separately.

Samsung Unveiled World’s First Curved Ultra High Definition (UHD) TV

Combination of curved design & UHD technology creates the ultimate immersive experience

KUALA LUMPUR, Malaysia – April 15, 2014 – Samsung Malaysia Electronics unveiled the world’s first Curved UHD TV today. The 65-inch masterpiece features a curved design with Samsung’s UHD (Ultra High Definition) TV technology for the ultimate immersive viewing experience – setting the pace for innovation and design in home entertainment.

“This is a big year for entertainment and the new Curved UHD TVs will change the way the world views TVs. Samsung’s ultimate goal is to give people the power to discover new experiences,” said Lee Dong Yong, President of Samsung Malaysia Electronics.

Lee Dong Yong, President of Samsung Malaysia Electronics leading the product tour with Frederick Ong, Vice President, Consumer Electronics, Samsung Malaysia Electronics and Jimmy Tan, Director, Consumer Electronic Marketing, Samsung Malaysia Electronics.

“Samsung will lead this new era of television with the new Curved UHD TV as well as a broad lineup of home entertainment products that will truly take your home entertainment experience to the next level,” he added.

The Ultimate Immersive Experience
Ushering in a bold new era of immersive viewing, Samsung is blending its innovative curved design with its UHD TV technology. The curved screen gives viewers a stronger presence not felt on flat screens, plus, a wider field of view creates a panoramic effect that makes the display seem bigger than it is.

The curved design enables a more realistic and true-to-life viewing experience even in different viewing positions, so everyone watching has the best seat in the house.

The UHD TVs provide crisp picture quality because they have four times the resolution and pixels of Full HD. Additionally, all UHD TVs feature UHD Upscaling, which enhance the images and gives users great picture quality regardless of source material.

The combination of the curve and UHD technology creates the ultimate immersive viewing experience, bringing images to life and providing spectacular colour, clarity and detail. This is augmented by Samsung’s proprietary Auto Depth Enhancer, an algorithm that analyses regions of images and automatically adjusts contrast for a greater sense of depth.

Colour is further enhanced on these sets with Samsung’s PurColour™ technology in the U9000 Curved UHD TVs, which reproduces colour for even more detail expression. The number of colour adjustment points has been increased by a factor of seven.

Ahead of the Curve
Samsung UHD TVs are also the only TVs in the market that are future-ready thanks to the Samsung UHD Evolution Kit. In fact, in the industry, only Samsung UHD TVs are PrimePass certified, which means users can be confident about enjoying the new detail and picture quality of this next-generation TV technology.

This year, Samsung introduces the UHD Video Pack. Now you can enjoy UHD-quality content pre-loaded on a one terabyte hard disk which includes feature films from FOX and Paramount Pictures.

Smart TV, Easier & Faster
Samsung’s Smart TV is even easier, faster and more fun to use. The new Multi-Link Screen feature brings contextual multitasking to the big screen, enabling users to go deeper into their entertainment by splitting the screen into two and bringing related content to enhance the viewing experience.

Turning on the TV has never been faster with Instant On thanks to the upgraded Quad Core processor, the Quad Core Plus, which is up to two times faster than the Quad Core process and delivers quicker loading and navigation with an overall improved Smart TV performance.

Built For Malaysia
Samsung has tailored its 2014 lineup to have exciting features specifically for the Malaysian market. Knowing the penchant for football in the country, the new Soccer Mode bring football fans even closer to the action that allows you to zoom-in, auto and manual highlight for a more enjoyable football match experience.

The new Family TV feature lets family members enjoy their entertainment experience to the fullest with Screen Capture and Sound Capture allowing you to save scene images and audio clips straight from the TV.

Life and Design in Tune
Samsung has much in stored for Malaysian consumers with an expanded roaster of matching audio-video products, all aimed at elevating the entertainment experience across the home.

Launched together with the new Curved UHD TV, Samsung also unveiled its new offering integrating wireless and multiroom technology. This includes the Samsung Wireless Audio – Multiroom System, Soundbar, SoundStand and Blu-ray Home Entertainment System.

Be ready to rock your party, with the world’s first component audio system integrating the main system and speakers – Samsung GIGA Sound System. With integrated wheels that maximize mobility, booming sound and synchronised lighting effects, the Samsung GIGA Sound System turns any setting into the hottest club in town.

‘Coliseum’ Monument Showcase
The world’s first Samsung Curved UHD TV is currently exhibited at Pavilion KL’s centre court from today to Sunday. The highlight of the exhibition is the ‘Coliseum’ Monument built in collaboration with acclaimed film director, Michael Bay.

The Samsung ‘Coliseum’ Monument houses seven Samsung Curved UHD TVs forming an elliptical amphitheatre showcasing Bay’s upcoming blockbuster – Transformers 4: Age of Extinction.

Retailing at RM21,999, the Samsung Curved UHD TV will be available from end April 2014 onwards at selected Samsung retail outlets and authorised dealers. For each pre-order of the Samsung Curved UHD TV, customers will receive a complimentary new Samsung GALAXY S5 smartphone worth RM2,399 valid from today to 30 April 2014.

For further information, please visit www.samsung.com/my or Samsung Malaysia Facebook page at www.facebook.com/samsungmalaysia.