BenQ Short-Throw Projectors Ranked #1 in Asia-Pacific, Middle East and Africa Markets

Market share #2 in overall projector market, #1 in DLP segment

Kuala Lumpur, Malaysia, November 20, 2008 – BenQ Asia Pacific*1 reported today on third-quarter results for its projector business. These results showed in the Asia Pacific region (exclusive of China and Hong Kong), the Middle East and Africa, BenQ was number one in short-throw projectors with 34.7% market share, surpassing the second-place vendor (27.1%) by 7.6 percentage points; 10 countries clutched top spot including Japan, a highly demanding and competitive market.

Overall, BenQ ranked second in the projector market, and its market share increased by 67.7% in Q3 2008 compared to Q3 2007, while significantly outperforming the overall market, which grew by 11.7%; top in the DLP segment with 26.4% market share according to the “Projector Q3 2008 Brand Volume and Value Results” study released by Futuresource Consulting.

“By taking advantage of our core strength in product innovation, versatile marketing strategies and solid local partnerships, BenQ has achieved a record quarter for projector sales,” said Adrian Chang, President of BenQ Asia Pacific Corp.


BenQ’s strong performance in Q3 was driven by booming demand for the company’s short-throw models, which combine excellent design and cutting-edge technology to enable more home entertainment applications and use in space-limited areas. “BenQ saw what the market has been looking for – the ability to use projectors more flexibly not only in the workplace but also for home entertainment. With BenQ’s MP short-throw series, people are able to enjoy double the picture size at half the projection distance, which makes them ideal for from home movie viewing and gaming, as well as meeting room demos and public presentations,” Chang added.

Short-throw Projectors: Bigger pictures from shorter distances
BenQ’s MP short-throw series affords greater convenience and makes projector use possible in a wider range of spaces. These projectors use a unique aspherical lens to project a larger image at a shorter distance without compromising picture quality. The MP512ST, ideal for home entertainment, and the MP522ST, designed for small businesses, display a 55” picture from a meter away—which means that at the same distance they produce an image 4 times larger than provided by regular projectors. The MP771 can display an incredible 3000-lumen 74” image from just a meter away, making it an excellent choice for public space applications.

Winners of the 2008 reddot award, BenQ’s MP512ST and MP522ST short-throw projectors incorporate a set of raised lines that flare out from the back, producing the visual effect of giving lift and extra body.