Ikhlas Maxis with You on Your Hajj

Maxis launches the Ikhlas Maxis Hajj edition, an exclusive rich content suite of mobile services, following positive response from subscribers for the Ramadan edition

Kuala Lumpur 20 November 2008 – Malaysia’s leading mobile operator, Maxis Communications Berhad (“Maxis”) this week launched its Ikhlas Maxis Hajj edition of mobile content at all its retail stores nationwide. A compilation of information and guide on Hajj, the edition also includes Maxis SMS and MMS reminders and alerts that would be relevant throughout the Hajj season and Aidil Adha. One of the two most important Eid festivals celebrated by the Muslim community globally, Aidil Adha falls on the 10th day of Zulhijjah in the Islamic lunar calendar annually or on 8 December this year. The Hajj edition follows the success of the Ikhlas Maxis Ramadan edition that was launched in September this year.

Maxis Chief Financial Officer Puan Rossana Rashidi said: “The Ikhlas Maxis programme is one the many inspired initiatives by Maxis to remain close to our customers while they journey through the momentous milestones in their lives. We want them to have essential information at their fingertips – information that would benefit them on their pilgrimage as well as enhance their experience further.”

The M-Book application allows subscribers to read on topics such as ‘Ibadah Haji’, ‘Panduan Haji’, ‘Panduan Tawaf’, ‘Doa-doa di Mekah’, ‘Doa-doa di Mina’, ‘Tatacara Haji’, ‘Ibadat & Tatacara Umrah’, ‘Panduan Bahasa Arab’ and ‘Kisah-kisah Haji’. All these as well as Hajj guidelines on pilgrimage audio video, Hajj recitals and various Hajj screen themes, a crossword puzzle and a collection of Aidil Adha-themed graphics make up the Ikhlas Maxis Hajj content.

Puan Rossana Rashidi added: “We wanted to offer our Muslim subscribers content that is significant, of unique value to their lives and is easily accessible. The plug-and-play feature enables easy download of content to their mobile phones and the interactive guide provided helps our subscribers navigate the Hajj and Aidil Adha audiovisual content hassle-free.”

The Hajj pilgrimage is one of the most enriching religious experiences in the lives of Muslims. This year, Maxis is proud to be part of ‘Sahabat Korporat TH’, a corporate partnership initiative by Lembaga Tabung Haji. This strategic alliance presents local corporations the opportunity to extend contributions, products and services as part of goodwill-building for the Hajj pilgrimage. The launch of the ‘Sahabat Korporat TH’ programme this year was held at Lembaga Tabung Haji’s headquarters in Kuala Lumpur on 22 October 2008, and officiated by Minister in the Prime Minister’s Department Yang Berhormat Datuk Ahmad Zahid Hamidi. Representing Maxis at the event was Puan Rossana Rashidi, who presented Maxis’ contribution of RM600,000 in value to Lembaga Tabung Haji as one of this year’s corporate partners for the 2008 Hajj pilgrimage season.

Through this corporate commitment, Maxis product experts distributed the first batch of Ikhlas Maxis Hajj edition SD cards and demonstrated its attributes and functions to Hajj pilgrims present at the many ‘Kursus Haji Perdana’ (Hajj courses for Malaysian pilgrims) organised nationwide by Lembaga Tabung Haji from 11 to 19 October recently. Over 30,000 Hajj pilgrims who attended the course across Malaysia received their very own Ikhlas Maxis Hajj edition SD cards free of charge.

Maxis and Hotlink customers can now visit any of the 16 Maxis Centres nationwide to get their own Ikhlas Maxis Hajj edition SD cards. This special edition SD card is priced at only RM15.00. The mobile content on the card is offered at no charge. Selected Ikhlas Maxis Hajj edition content is also available for download from Maxis website at http://www.maxis.com.my/islamic/.

Currently, Maxis offers the widest range of mobile data products and services and has the largest base of mobile data users in Malaysia. Over 35 percent of Maxis customers regularly access mobile internet services each month via Maxis 3G/HSDPA, EDGE and GPRS services. The Ikhlas Maxis content suite comprising the Ramadan and Hajj editions is a natural extension to the operator’s already sizeable catalogue of mobile and advanced data products and services.