BREAKING FREE FROM LIMITS: MAXIS LAUNCHES ALWAYS ON, WORRY-FREE POSTPAID PLAN

• FEEL FREE to connect and communicate
• The only internet plan that offers limitless talk and text 
• ‘Always On’ internet experience
• Worry-free roaming with one flat rate of RM38/day for 106 countries
• Free devices with the plan

Kuala Lumpur, 30 May 2014. Let’s face it, the number of calls we make or SMS we send is a thing of the past as we ride the wave of the internet age. This is a time where we need the freedom to connect and communicate, just the way we want. Today marks a significant breakthrough by Maxis as it launches its brand new and highly anticipated postpaid plan, the Maxis ONE plan. It is the only internet plan that offers limitless talk and text, an ‘Always On’ internet experience and worry-free roaming.

In a nutshell, this is what the Maxis ONE plan offers:
1. Voice calls (mobile & fixed) and SMS are limitless to all networks: You never have to worry about paying for voice or SMS, ever again.
• The Internet is Always On: Even if you finish your allocated high speed quota, you can continue surfing with free basic internet. Data boosters are available from as low as RM10 for 200MB.
2. Roam the world (106 countries) at one low flat rate of RM38/day: With one flat rate, you’ll be never have pay-per-use data charges while roaming
3. New devices available with Maxis ONE plan: From the range of new devices offered, three models are available for FREE with the plan, to get you started quickly.

(Left) Dushyan Vaithiyanathan, Maxis’ Head of Consumer Business and Tan Lay Han, Maxis’ Head of Sales and Service (right), launching the Maxis ONE plan earlier today.

“As mobile internet becomes a more important part of our lives, we want customers not to have to worry about paying for voice calls and SMS, and to feel free when they communicate. We believe this is the best internet plan as it makes life simple and is easy to use. Ultimately we hope to break free from traditional limits and provide a new worry-free mobile internet experience. With limitless talk & text and non-stop data experience over our fastest and widest network, we are stamping our leadership in the industry once again,” said Dushyan Vaithiyanathan, Maxis’ Head of Consumer Business.

The Maxis One Plan has been simplified into two plan options, the Maxis ONE plan lite, and the Maxis ONE plan:

Rate Plan	Maxis ONE plan lite	Maxis ONE plan
Monthly Commitment Fee	RM 78	RM 128
Monthly Voice, SMS and Data Bundle
Minutes Allocation	Limitless (ON-net)	Limitless (ALL-net)
SMS Allocation	Limitless (ON-net)	Limitless (ALL-net)
Mobile Internet Allocation	1GB	2GB
Data Boosters
200MB	RM10	RM10
500MB	RM20	RM20
1GB	RM30	RM30

Customers who are on existing postpaid plans can change or upgrade to the Maxis ONE plan as long as they are not bound by any contract.

To sign up now, visit any Maxis Centre or Maxis Exclusive Partner store nationwide or visit our Maxis Online Store. For more information on the Maxis ONE plan, please visit www.maxis.com.my.

摆脱限制，无拘无束：明讯推出全天侯在线，无后顾之忧的后付配套

• 随时自由自地连接上线和进行通讯
• 唯一提供无限通话和简讯的互联网配套
• 体验“全天侯在线”互联网
• 每天只需RM38即可无限漫游，全球106个国家统一费用
• 随配套附送免费手机

(2014年5月30日) 毋须讳言，我们正身处于一个互联网的新时代，我们所拨打的电话或发送简讯的数量已逐渐成为过去式。如今，我们需要的是能够随时按照我们想要的方式，自由自在地连接上线和进行通讯。今天，对明讯而言是一个意义非常的日子。Maxis推出突破性，全新及备受期待的后付配套 – Maxis ONE Plan。Maxis ONE Plan是唯一能提供无限通话和简讯，让客户能享受“全天侯在线” (Always On)的互联网服务的同时，又无需再顾虑漫游费用的互联网配套。

简而言之，Maxis ONE plan 提供以下服务：
1. 无限的语音通话（流动及固定线路）和简讯（至所有电讯网络）：您无需再为通话或简讯付费而忧心。
• 互联网是“全天侯在线”：即使您使用完高速互联网的配额，您还是可以使用免费的基本互联网服务继续浏览。数据增速最低收费由 RM10(200MB) 开始。
2. 低收费漫游世界（106个国家），每天只需RM38：统一费率，当进行漫游时，您无需再按使用数据总额缴费。
3. 随Maxis ONE plan附赠的手机配套：在新的手机配套中，有三款型号随签购Maxis ONE plan免费赠送。

“由于流动互联网已成为我们生活中不可或缺的一个重要部分，我们要让客户不再为缴通话和简讯费用担心，并且能自由地随时进行通讯。我们相信Maxis ONE plan是最好的互联网配套，因为它既简单化又容易使用。我们希望能够摆脱传统的束缚，提供全新的突破性的流动互联网体验。这项让客户可享有无限通话和简讯，以及体验我们最快和最广的网络服务，且无中断的互联网配套，让我们再次在业界中领航。”明讯消费者业务部门主管Dushyan Vaithiyanathan表示。

明讯 One Plan简化成两个配套，即Maxis ONE plan lite和Maxis ONE plan

配套	Maxis ONE™ plan lite	Maxis ONE™ plan
每月收费	RM 78	RM 128
每月通话，简讯和数据配额
分钟配额	无限 (至明讯网络)	无限 (至所有电讯网络)
简讯配额	无限 (至明讯网络)	无限 (至所有电讯网络)
手机互联网配额	1GB	2GB
额外数据配额
200MB	RM10	RM10
500MB	RM20	RM20
1GB	RM30	RM30

凡已是后付配套的现有客户，只要无合约约束，都可以更改计划或升级现有计划至Maxis ONE plan。

凡想要立即注册的新客户，欢迎到全国任何一家明讯中心或明讯Exclusive Partner询问，或游览我们的明讯网上商店。欲进一步了解Maxis ONE plan的详情，请浏览www.maxis.com.my。

MAXIS: “IT’S NOT OK to be OK”

• New philosophy ‘IT’S NOT OK to be OK’ to drive delivery of unmatched customer experience
• Re-energising the Maxis brand identity to reflect a more vibrant Maxis embracing New Way of Working
• High bar set to improve network, products, policies and processes

Kuala Lumpur, 22 May 2014. Maxis showed just how serious it was about transforming itself into a customer-centric company with the launch of a new philosophy “It’s Not OK to be OK”. This mantra will be the new attitude driving standards of delivery and way of working, both internally and externally. In addition to the launch of the new philosophy, Maxis also introduced refreshed visual identities for its Maxis and Hotlink brands. These are some of the many initiatives that are being rolled out as its transformation journey gets underway.

“‘IT’S NOT OK TO BE OK’ is not a slogan for us, but an attitude. It is a mindset that shall permeate everything we do that affects customers, being it the big decisions and also the smallest details. If we take a hard look at ourselves, we can describe ourselves as good, because we in general clearly are, but we should also admit that we are not really great. And we want to be great,” said Morten Lundal, Chief Executive Officer of Maxis.

Maxis’ logo, unchanged since it was first introduced 19 years ago, has been refreshed. The iconic blue and green have been energised with more vibrant and dynamic shades of the same colours. External communication will have a new format based on a minimalistic modern expression.

Internally, Maxis had started making changes by revitalising the culture of the Company through a new way of working, the Maxis Way.

“The Maxis Way is critically important to our success and growth strategy. It is a cultural change that has been put in place to develop highly capable and engaged people with strong values and who are positive, collaborative and passionate about our brand, our customers and how we work. This is still just the beginning of our journey. We are diligently going through the list of things to improve, which involves an end-to-end review of all processes, policies, products, customer touchpoints, communication and insights, so we can provide what we and our customers define as a truly ‘great experience’,” he said.

THE BEST JUST GOT BETTER: INTRODUCING THE HTC ONE (M8)

Delivering breakthrough design and packed with the latest HTC Sense™ 6 experience, HTC Duo Camera for advanced imaging, and intuitive Motion Launch™, the HTC One (M8) delivers an unparalleled smartphone experience for 2014

MALAYSIA, Kuala Lumpur, 8 May, 2014 – HTC, a global leader in innovation and design, today unveiled the highly anticipated new HTC One (M8), the ultimate evolution of the award-winning HTC One (M7). Launching in Gunmetal Gray with the all-new HTC Sense™ 6, the new HTC One (M8), boasts a high quality metal unibody with a Smart Sensor Hub that anticipates your needs and uses Motion Launch™ controls to make everyday tasks easier. New Duo Camera technology delivers creative, professional-looking photos and amazing effects, and HTC BoomSound™ again sets new standards for audio quality on a smartphone.

"We continually bring innovation into our products," said Jack Yang, President of HTC South Asia. "We wanted to build a premium quality smartphone that delivers a whole new user experience for our consumers, from materials to new innovative features, I believe we have succeeded with the new HTC One (M8)."

Beautifully designed inside and out
Achieving another breakthrough in design and quality with the new HTC One (M8), the phone’s body has been re-crafted to create an even more stunning yet approachable look. The beautiful, durable, high quality metal unibody flows right up to the 5-inch, full HD (1080p) display, tapering to thinner edges, with softer curves for a smooth, more natural grip.

(L2R) Emcee Vince Chong, Wee Tien Huat, SK Wong, Raymond Tan, Andy Tan, Michael Tung, Sirpa Ikola, Justin Zhang.

Supported by the Qualcomm™ Snapdragon® 801 processor with 2.5 GHz quad-core Krait CPUs and fully integrated 4G LTE, and running Android 4.4, KitKat, the latest version of the Android OS, the new HTC One (M8) features the all-new HTC Sense™ 6, available on the device and as an upgrade from the Google Play store. Completely redesigned with a cleaner, more striking visual style, HTC Sense™ 6 features bold, customisable colour themes and delivers a more intuitive, personalised user experience.

A leap forward in smartphone imaging
The new HTC One (M8) brings a totally different dimension to mobile imaging by combining the world’s first smartphone with a Duo Camera that features HTC’s innovative HTC UltraPixel™ module, a dual colour flash and full 1080p HD video recording, producing incredible images in all lighting conditions and rich, high-quality video. A 5-MP wide-angle front facing camera also captures superior selfies with ease.

The Duo Camera boasts a depth sensor in addition to the main HTC UltraPixel™ module, capturing detailed depth information from a scene and enabling a range of beautiful and creative effects that allow you to do more with your images than ever before.

Instantly create professional-looking portraits by altering the focus of your image after the photo has been taken with UFocus™ or make your subject stand out in a more surprising way by altering the background with creative effects using Foregrounder. You can also give your best shots a seasonal flavour using the Seasons animations.  Copy & Paste lets you place your family and friends in a different photo entirely, while Dimension Plus™ presents a unique perspective on your photos by letting you view your image from a different angle by simply tilting the screen.

The advanced camera technology also works behind-the-scenes capturing images right from launch, so that when the shutter is activated, the sharpest possible image is instantly displayed. The camera autofocus operates at a speed of 300mseconds, producing beautifully crisp images of split-second action and when the flash is required, the intelligent LED Dual Flash automatically selects the exact colour tone and light intensity for more natural skin tones and a professional-looking shot.

With so much scope to create exciting imagery, Gallery organisation has also been a priority for the designers of HTC Sense™, who have introduced Image match, a visual search tool that intuitively moves all the photos containing a particular subject into one album.

Finally the new HTC One (M8) has also integrated Slow Motion mode, which lets you shoot HD slo-mo video and then edit that video so you can slow down the action at the part you want – perfect for adding drama or for highlighting a moment.

Zoe™ in the cloud
In 2014, Zoe™ will evolve into a cloud-based service. Upload Zoe Videos for all to see, and invite friends to add their own photos, videos and music to share incredible highlight reels of classic moments. The new Zoe app will be available for download through Google Play in the summer.

Motion Launch™ – convenient gesture controlled shortcuts
With the introduction of HTC Sense™ 6, the new HTC One (M8) boasts capabilities that give the product a sixth sense. For example, Motion Launch™ is immediately able to detect its position and movement, thanks to built-in motion sensors that allow you to interact with the phone without turning on the screen. A simple swipe will activate the device, Auto Answer allows you to answer a call by putting the phone to your ear without touching the screen – a handy tool if the phone rings when you are digging the garden or washing the dishes – and a double tap turns the lock screen on and off.

HTC Dot View™ case – protect your phone with retro flair
Taking that sixth sense functionality one step further you can extend Motion Launch™ by double tapping the dot view case, in addition to checking the time, weather, new texts, emails and calls - without touching or revealing the screen.
An outstanding phone deserves a case that protects and extends its innovative design and industry-leading functionality. Optimised by HTC Sense™ 6, the new HTC Dot View™ phone case protects the screen, whilst displaying notifications and interactions in a retro, dot-matrix style.

Extreme Power Saving Mode – extra standby time at no extra cost
The innovation doesn’t end there, as we are also changing how people use their phone battery. With the original HTC One (M7), HTC optimised power consumption so that you could get the most out of your phone. The new HTC One (M8) takes this to a whole new level making the battery power last 40% longer. Whilst normal power saving mode delivers a great experience, we have also included an Extreme power saving mode that makes your battery last even longer. Fully charged it will deliver 14 days’ worth of battery power, whilst still allowing you to receive calls, texts and emails – perfect for when you are travelling. Activated either manually or automatically, it delivers 60 hours of extra standby time at 20% power, 30 hours at 10% power and 15 hours at 5% power so, whether you are out late at night or hiking in the mountains, you never have to worry about running out of battery again.

HTC BoomSound™ gets bigger
The new HTC One (M8) again takes the smartphone audio experience to new heights. The latest HTC BoomSound™ technology creates an immersive, powerful, crystal-clear sound with rich tones from bass through to treble. Delivering sound that is 25% louder than the HTC One (M7), without compromising quality, the new HTC One (M8) has dual frontal stereo speakers with a new amplifier, redesigned speaker chambers and a tailored audio profile for a truly high definition experience.

HTC BlinkFeed™ – Your news direct to your home screen
HTC BlinkFeed™ is now more intuitive, with continuous scrolling for a fluid browsing experience, adaptable tiles and a new layout that presents articles in a clean, easy-to-read way. With the introduction of a new SDK that allows partners to integrate their own content, users can more easily find and subscribe to new media sources, in addition to instantly creating custom feeds on any topic. So whether you are into sports, movies or shopping, this feature ensures that that you will get the information most relevant to you. With News Bundles that bring all articles and tweets on the same topic together for easy reading and over 1000+ content partners now clearly categorised on one page, following the most interesting news couldn’t be simpler.

Fitness at a glance
With the new HTC One (M8), you can get healthier and stay motivated by combining its power-saving sensor hub with the preloaded Fitbit® app. Alternatively, use the phone in conjunction with one of Fitbit’s range of trackers to access advanced features such as sleep tracking and smart alarm or to capture data when exercising without your phone. Set your fitness goals and see your achievements brought straight to your HTC BlinkFeed™ home screen with no additional effort. Fitbit is the top downloaded app for connected fitness devices on the Google Play store.

HTC Sense™ TV
The only remote you need on the new HTC One (M8) has been redesigned to provide an interactive second screen. You can follow the conversation about the programme online with integrated official Facebook and Twitter streams along with all the latest fan commentary from your social circles. HTC Sense™ TV now also brings live sports statistics for the 10 most popular sports in the world, with sports fans now able to access the latest scores, match statistics and live updates from unmissable games while they watch another game on the main TV screen.

Availability
The HTC One (M8) will be available in Gunmetal Gray and Glacial Silver at a retail recommended price of RM2,399 exclusively under Maxis and HTC authorised resellers, and will be rolled out from today onwards.

MAXIS LAUNCHES NEW HOTLINK RED APP FOR INSTANT ACCESS TO #LIVELIFELOUD EXPERIENCE

• Hotlink launches the Hotlink RED App, rewarding customers for being ‘Always On’ by connecting them to the things they love
• Customers who download the Hotlink RED App automatically gain access to year-round #LiveLifeLoud rewards – including VIP invites, lifestyle privileges and discounts, celebrity backstage access and other unique money-can’t-buy experiences
• The Hotlink RED app is a new and easier way for prepaid users to track their balance and data usage, top up and purchase mobile internet services 

Kuala Lumpur, 7 May 2014. Hotlink, the prepaid brand of Maxis, today launched its Hotlink RED App from which customers will have instant access to rewards for staying connected, as well as a best-in-class self-serve app for an unmatched customer experience. The app amplifies Hotlink’s ‘Always On’ experience, defined by its game-changing prepaid plan #Hotlink, which offers an ‘always connected’ internet experience with free social messaging and high speed internet at RM1 per day.

By downloading the Hotlink RED App, customers will automatically gain access to year-round #LiveLifeLoud rewards, which include VIP access to their favorite celebrities, exclusive giveaways such as autographed merchandise and instant daily rewards, epic experiences to music festivals and concerts as well as opportunities to be up close & personal with inspiring personalities.

The Maxis team celebrating the launch of the Hotlink RED App at yesterday’s launch party.

“The Hotlink RED App is a huge reinforcement of our aspirations for our customers as it will always be a gateway to the exciting #LiveLifeLoud platform, which is essentially a world of unique, money-can’t-buy experiences. All of these are now within their reach through this single app. Our Hotlink brand has always stood for this dynamic world of experiences, and today we are rewarding them and making it much easier for them to turn their dreams into reality,” said Dushyan Vaithiyanathan, Maxis’ Head of Consumer Business.

The Hotlink Red App is also a best-in-class self-serve app designed to enrich and simplify the lives of Hotlink’s customers, enabling them to take full control of their prepaid account such as track their balance and data usage, top up and purchase mobile internet services for an unmatched customer experience.

At the launch of the Hotlink Red App today, prepaid customers were offered a preview of these year-long #LiveLifeLoud rewards including custom-made activities with some of Malaysia’s social stars and celebrities, while local artistes and bands took the stage and entertained the crowd throughout the night.

“We have some great events lined up and by using the Hotlink RED app, our customers will have access to some of the best and personalised events and activities in the coming few months, so watch this space!” added Dushyan.

#Hotlink, launched in October last year, represents a new category of mobile internet usage, which eliminates the current high entry barrier since there are no pay-per-use charges, making it an ideal product that is aimed at widening access to the internet.

Customers can download the Hotlink app on Google Play. For more details on the App or #LiveLifeLoud, visit www.hotlink.com.my

HTC Exclusive agreement with maxis

Kuala Lumpur, Malaysia, May 7, 2014 — HTC, a global leader in mobile innovation and design, today together with Maxis announced the HTC One (M8), the next generation from last year’s multi-award winning HTC One smartphone. The all-new HTC One (M8) boasts a high quality metal unibody with Smart Senor Hub that anticipates your needs and uses Motion Launch controls to make everyday tasks easier. New Duo Camera technology delivers creative, professional-looking photos and amazing effects, and HTC BoomSound™ again sets new standards for audio quality on a smartphone.

“We are constantly focused on building the best smartphone in design and innovation while expanding our product portfolio at the same time. This opportunity to work exclusively with Maxis will enable us to bring the best experience and affordable HTC devices to Malaysian consumers.  We are truly excited to be working with Maxis,” said Jack Yang, President, HTC South Asia.

In Malaysia, HTC enters into an exclusive and strategic agreement with Maxis and launched the HTC One (M8) as the first flagship smartphone from HTC for 2014. At the same time, HTC will continue to introduce many new additions to its mid to entry range product portfolio including the HTC Desire range of products.

Maxis is a leading communications provider and has the widest 4G Network coverage in Malaysia.

Malaysia Availability
The HTC One (M8) will be available in the following colors, Gunmetal Gray and Glacial Silver. It will be available at Maxis from as low as RM 1,399 with TalkMore 78 plan and 24-month contract from May 9, 2014 onwards.

MAXIS IS EXCLUSIVE CARRIER FOR HTC, STARTING WITH THE HTC ONE (M8)

• Maxis is the only local telco to offer customers HTC devices, starting with the highly anticipated HTC One (M8)
• Maxis customers can own this brand new Android smartphone from as low as RM1,399 with the TalkMore78 plan and 24-month contract
• Exclusivity underlined by the strategic partnership with HTC and the commitment to delivering high quality devices and best mobile experience to customers

Kuala Lumpur, 6 May 2014. It’s been called many things. Sleek. Beautiful. Powerful. Sexy. Whatever adjective you decide to use to describe the HTC One (M8), the latest model from HTC will be available exclusively with Maxis from 8 May onwards at some of the best prices in town, at all Maxis Centres and Maxis Exclusive Partners nationwide. Currently, Maxis is the only telco to offer this device with a postpaid plan, from as low as RM1,399 with the TalkMore 78 plan and 24-month contract.

“We are excited to be in an exclusive agreement with HTC in being the only local telco to offer HTC devices, starting with this sleek new smartphone. This exclusive and strategic agreement with HTC is testament to our strong commitment to delivering high quality devices to our customers with the best value. Furthermore, they will be able to enjoy the best mobile experience at low monthly commitment fees, on the best and widest 4G network,” said Dushyan Vaithiyanathan, Maxis’ Head of Consumer Business.

This exclusive agreement between HTC and Maxis comes with a new and best-in-class after sales service, where customers get to experience one of the fastest guaranteed turnaround time for warranty claims via any Maxis outlets.

The HTC One (M8) is the ultimate evolution of the award-winning HTC One. It boasts a high quality metal unibody with a Smart Sensor Hub that anticipates your needs and uses Motion LaunchTM controls to make everyday tasks easier. The new iconic Duo CameraTM technology delivers creative, professional-looking photos and amazing effects, and HTC BoomSoundTM again sets new standards for audio quality on a smartphone.

For more details, please visit www.maxis.com.my. To learn more about the HTC One (M8), visit http://www.htc.com/sea/smartphones/htc-one-m8/

MAXIS INVITES YOU TO TRADE IN YOUR OLD SMARTPHONE FOR A NEW IPHONE 5S!

• Customers can trade in their old smartphones and receive rebates of up to RM750 on a new iPhone 5S
• Choose from iValue 1, 2 or 3 plans with monthly commitment from only RM100 per month on a 24-month contract 

Kuala Lumpur, 30 April 2014. Thinking of a phone upgrade? Here’s some good news! Maxis, through The Great Upgrade Trade In & Trade Up programme, is inviting you to trade in your old smartphone for a brand new iPhone 5S at some of the best trade-in prices offered in market for the following models:

• RM750 for any iPhone 4s or Samsung Galaxy Note 2 (any variant)
• RM500 for any iPhone 4 or Samsung Galaxy S3 (any variant) 

There’s no need to bring the box, charger or other accessories; just the phone as long as it is in good working condition and meet the following criteria:

• Device is able to Power On and Power Off and Access IMEI
• Display screen is functional & not cracked
• No Damaged / missing buttons or cracked casing
• Find my iPhone feature is unlocked  (for iPhone only)

Customers can trade in their old devices in just three easy steps.

• Back up the phone’s data and bring it any Maxis outlet nationwide; 
• There, our friendly staff will perform a quick validation check; 
• Choose your preferred iValue plan and phone, and pay the top up difference (if any). The iValue 1, 2 or 3 plans start from just RM100 per month, for 24-month contracts. 

“With mobile technology seemingly evolving all the time, we understand our customers need to upgrade their devices from time to time. This Great Upgrade Trade In & Trade Up programme is the first of its kind in the country, and we’re making it convenient for our customers to upgrade to one of the most highly sought-after devices. With this trade-in programme, Maxis now has the lowest entry point for the iPhone 5s (all variants) with a contract,” said Dushyan Vaithiyanathan, Maxis’ Head of Consumer Business.

The trade-in offer is valid until 31 July 2014, or while stocks last. For more details, please visit www.maxis.com.my/tradeup.

SHARE THE BEST PLACES IN MALAYSIA WITH FINDIT PHOTO CONTEST!

• Contest enables customers to snap and share photos of their favourite places and list it on FINDIT 
• Receive RM1 worth of airtime for each submitted photo 
• FINDIT provides access to more than 185,000 business listings in over 2,500 categories, on the go
• FINDIT available for download via smartphone app, mobile website and Maxis USSD SMS for both Android and iOS users

Kuala Lumpur, 29 April 2014. Have a favourite hangout spot, eatery or even a stationery shop that you want others to know about? Just snap a photo and upload it onto FINDIT, the largest digital directory service in the country. Through the FINDIT Photo Contest, users can take pictures of their favourite places around them and submit it via the FINDIT app. By doing this, they will be able to populate the directory with the best places in Malaysia and share it with others, while winning RM1 worth of airtime for each photo submitted.

To take part in the contest which runs until end of June 2014, users can just download the FINDIT app for free, click on Photo Contest, and follow the steps below:

• Take a geo-tagged photo of any place of interest (POI)
• Fill in your name and Maxis mobile number 
• Upload the photo* 

T. Kugan, Maxis’ Head of Digital Services said, “With FINDIT, not only does it offer users an extensive catalogue of business listings in a wide range of categories, it also enables them to personally fill up the directory with businesses or services located near them and benefit other users at the same time. The contest provides users with an interactive and engaging platform to share information on great places around them, and at the same time be rewarded for it!”

Todate, more than 1,800 photos have already been uploaded by users. One of those users is Sia Ming Choung from Perak, a photo contest winner who traveled from the West Coast to the East Coast of Malaysia and took over 200 photos of various locations.

“It was such a great feeling to finally receive my top up amount of RM208! I deliberately went to take photos around Lumut, Ayer Tawar, even at Kemaman, Terengganu. It was such a fun experience!” he said.

The FINDIT service, which is a partnership between Maxis and FINDIT Malaysia, offers users access to 185,000 business listings in over 2,500 categories, including location maps and driving directions. For Maxis customers, it is available for download and usage for free.

With FINDIT, Maxis is simplifying lives and creating new ways of working for businesses by helping them be more visible to a wider market, promote their services and connect with their own customers. FINDIT’s location-based feature also enables users to search for product and services closest to their location. They can also enjoy special offers and promotions from various merchants listed in the directory, which they can redeem immediately.

FINDIT is available to all for free on multiple platforms: By downloading the FINDIT app on both Android and iOS operating systems from Google Play and App Store respectively; via mobile site at m.findit.com.my or website at www.findit.com.my. FINDIT is also available exclusively for Maxis customers via UMB by dialing *200# from their mobile.

Note: 
* Photos of the locations must be clear and not contain faces of any individuals. 
* Photos must be chosen as the ‘Primary Display Picture’ to qualify for the RM1 airtime prize. 
* Customers are welcome to submit as many photos as they wish.

Samsung Malaysia Surprises 55 Selected Owners of GALAXY S5

Telco partners and Samsung Brand Stores hand goodies and perks to eager new owners
 
KUALA LUMPUR, Malaysia – April 11, 2014 – Samsung Malaysia Electronics rewarded 55 selected fans with a special gift worth RM200 each at five selected locations in Klang Valley and Penang, in conjunction with the consumer launch of the GALAXY S5. These 55 fans were chosen from Celcom Blue Cube and DiGi Concept Store at Sunway Pyramid Shopping Mall, Maxis Centre at Suria KLCC, Samsung Experience Store at The Gardens Mall and Gurney Paragon Mall Penang.

Lee Dong Yong, President of Samsung Malaysia Electronics said: "We are excited to be here today to thank our loyal customers for their enduring support all these years. As such, we decided to select 55 fans to represent the 5 core pillars of the GALAXY S5, which are fun, fit, life, speed and style.

Lee Dong Yong, President of Samsung Malaysia Electronics and Wilson Wee, Managing Director of Welfon Telecommunication Sdn. Bhd. at the Samsung Experience Store in The Gardens Mall.

"The GALAXY S5 is Samsung's people-inspired smartphone to complement every aspect of our consumers' lifestyles. We look forward to designing more innovative products that resonate with the needs of our consumers," Lee elaborated.

The GALAXY S5, Gear 2 and Gear Fit are available for purchase at all Samsung Experience Stores nationwide, as well as Samsung's telco partners - Celcom, DiGi and Maxis. Meanwhile, the devices will be available at all Malaysian retailers by the end of the month, joining the shelves of 125 countries including the US, Europe, Middle East, Latin America and most Asian markets. The GALAXY S5 retails at RM2,399, while the Gear 2 and Gear Fit are priced at RM899 and 599 respectively.

For more information, please visit www.samsung.com/my or visit Samsung Mobile Malaysia Facebook page at https://www.facebook.com/samsungmobilemalaysia.

MAXIS SIMPLIFIES WITH FINDIT, MALAYSIA’S LARGEST DIGITAL DIRECTORY SERVICE

• Consumers have access to more than 175,000 business listings in over 2,500 categories, on the go
• Businesses can connect and reach out to a wide market by promoting their products, services and deals 
• Available for download via mobile app, website, WAP portal for both Android and iOS users
• Maxis customers get to use the service for free

Kuala Lumpur, 11 March 2014. In an increasingly mobile-centric world, access to information and on-the-go has never been more critical. Mobile technology continues to simplify lives by connecting us all with information that we want, wherever we are, at any time. Access to such information can be exemplified by FINDIT, the largest digital directory service in the country. FINDIT is a partnership between FINDIT Malaysia and Maxis Berhad, Malaysia’s leading communications service provider. FINDIT is available for download and usage for free for all Maxis customers.

In a product demo and experiential event held in Kuala Lumpur today for the media, T. Kugan, Maxis’ Head of Digital Services, said, “Searching for information on mobile devices is the second most popular internet activity after emails, with 46% of users using their mobile devices as a primary search tool. FINDIT is a service that is therefore relevant to our modern day lifestyles, especially when we are constantly on the go. Importantly, this service puts the power in our customers’ hands and allows them to always stay connected.”

T. Kugan, Maxis’ Head of Digital Services (4th from left), Abraham Foss, Maxis’ Head of Enterprise (5th from right), together with merchants and partners of FINDIT, at the media experiential event held at Avenue K earlier today.

For consumers, FINDIT provides access to information on 175,000 business listings in over 2,500 categories, including location maps and driving directions, directly from their mobile phones. Consumers can also enjoy special offers and promotions from various merchants listed in the directory, which they can redeem immediately. 

For businesses, FINDIT serves as an important tool for to help them be more visible to a much wider market, capitalising on the popular mobile platform to connect with their own customers. FINDIT’s location-based feature also enables users to search for product and services closest to their location.

(Left) T. Kugan, Maxis’ Head of Digital Services, giving a demonstration on FINDIT to the media and guests. Looking on is Abraham Foss, Maxis’ Head of Enterprise (right).

In emphasising the importance of FINDIT as a mobile platform for the enterprise segment, Abraham Foss, Maxis’ Head of Enterprise said, “FINDIT is a representation of how we can simplify lives and create new ways of working for businesses. In an increasingly mobile-driven business environment, FINDIT enables them to reach out to a wider market and establish a larger presence by simply listing themselves on the directory with basic information for free, with the option to enhance their profiles with richer content such as pictures, GPS coordinates and more. This is an excellent platform for them to promote their services and leverage on FINDIT’s unique features as well as Maxis’ vast customer base.” 

(Left) Abraham Foss, Maxis’ Head of Enterprise and T. Kugan, Maxis’ Head of Digital Services (right), showcasing the FINDIT service at the media experiential event earlier today.

FINDIT Malaysia is powered and managed in partnership with GETIT Transnational (P) Ltd. – a subsidiary of India's leading local search services provider. "We are delighted to work with Maxis and bring our global experience to the Malaysian market with cutting edge mobile search and classifieds solutions. FINDIT seeks to empower Malaysian consumers and businesses and be the preferred platform for them to connect effortlessly," said Sidharth Gupta, Executive Director, GETIT Transnational (P) Ltd.

FINDIT has also partnered with Maybank, who will jointly promote FINDIT services to its merchants, as well as the Malaysian Retail Chains Association (MRCA), who will undertake joint promotions together with FINDIT and its members.

Abraham Foss, Maxis’ Head of Enterprise, explaining the benefits of FINDIT for businesses, at the media experiential event earlier today.

FINDIT is available to all for free on multiple platforms: By downloading the FINDIT app on both Android and iOS operating systems from Google Play and App Store respectively; via mobile site at m.findit.com.my or website at www.findit.com.my. FINDIT is also available exclusively for Maxis customers via UMB by dialing *200# from their mobile. 

11 leading Asia Pacific mobile operators from Bridge Alliance form region’s largest M2M alliance

27 January 2014 – 11 leading Asia Pacific mobile operators today form the region’s largest Machine-to-Machine (M2M) alliance to offer a ‘one-stop-shop’ experience for M2M deployment across the Asia Pacific region. Bridge M2M Alliance is a centre of excellence for M2M services and solutions to attract partnerships and provide customers with an end-to-end M2M regional capability.

Bridge M2M Alliance comprises members of Bridge Alliance and is made up of Airtel (India), AIS (Thailand), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), MobiFone (Vietnam), Optus (Australia), SingTel (Singapore), SK Telecom (South Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). Together, the group serves a combined base of over 500 million subscribers, making it the largest M2M alliance in the Asia Pacific region.

With its Bridge M2M Alliance partnership, Maxis’ Managed M2M service is able to better support the M2M requirements of major multi-national companies beyond Malaysia in a seamless manner. Maxis is already addressing customer needs for cross-border services such as M2M roaming required for sectors such as transportation and logistics, which complement its existing M2M offerings.

T Kugan, Maxis’ Head of Digital Services, said: “M2M is an important pillar of our digital strategy serving a wide range of Enterprise customers. Being the only telco in Malaysia to be part of this initiative gives us a strategic advantage in our local market, and our customers can look forward to comprehensive regional geographical coverage and superior service.

“Moving forward, we plan to enrich our service offerings by exploring other parts of the M2M value chain so that we can provide end-to-end tailored M2M solutions for selected customer segments with superior customer support.”

Bridge M2M Alliance eliminates the complexity of dealing with multiple operators by offering seamless delivery of regional M2M services across geographical borders. The Alliance will also improve customers’ service experience through enhanced interoperability, service levels and customer support.

Alessandro Adriani, CEO of Bridge Alliance, noted: “Asia is made up of highly varied economies, uneven technological development and diversified regulatory requirements. As a result, multinational businesses find it extremely difficult to navigate the intricacies of the region and to fully capitalise on economies of scale. The evolution of Bridge Alliance in the M2M business is an indication of the commitment from the 11 operators to overcome these challenges for the success of customers’ businesses.”

The M2M partnership covers commercial as well as technological cooperation across various industries such as vehicle telemetry, security, energy management, etc. This enables the development of new business models, creation of new products and services and reduction in customers’ operational costs. The alliance is determined to build an innovative ecosystem by partnering technology players in the M2M value chain like application developers, module manufacturers and service providers.

Alliance members will continuously cooperate to secure significant commercial benefits and economies of scale for customers and enable joint product development initiatives. Being key operators in the respective countries, they are well placed to leverage and support multinational companies hoping to ride on Asia’s growth, as well as Asian companies looking to expand globally.

MAXIS KICKS OFF CHINESE NEW YEAR FESTIVITIES WITH LAUNCH OF HOTLINK 4G

• Prepaid customers get to experience the fastest and widest 4G network in the country with Hotlink 4G
• Enjoy 50% additional data with the purchase of a 1GB or 3GB monthly internet pass 
• Exciting activities and prizes this Chinese New Year, including a chance to win tickets to Da Mouth & DJ Tenashar concert

Morten Lundal, Maxis’ Chief Executive Officer (centre, back row), and Dushyan Vaithiyanathan, Maxis’ Head of Consumer Business (third from left, back row), together with the ‘God of Prosperity’ and Hotlink 4G roller bladers at the launch of the Maxis Chinese New Year campaign, held earlier today at the KLCC iCentre.

Kuala Lumpur, 13 January 2014. Maxis Berhad (Maxis) got its Chinese New Year celebrations underway today with the launch of Hotlink 4G, enabling prepaid customers to experience even faster internet speeds on Malaysia's first and widest 4G network.

Morten Lundal, Maxis’ Chief Executive Officer, distributing ‘Ang Pows’ to Maxis customers at the KLCC iCentre earlier today.

All customers need to do is to purchase a #Hotlink SIM pack for RM8.80, and do a 4G SIM swap at any Maxis Centre nationwide. They will then need to subscribe to a 1GB or 3GB monthly mobile internet pass, priced at RM30 and RM68 respectively, to start enjoying faster speeds on Maxis’ 4G network. To subscribe to the passes, customers need to dial *100# from their mobile phones. Customers will also get 50% more data if they purchase the monthly mobile internet passes from today until 28 February.

Morten Lundal, Maxis’ Chief Executive Officer (centre) and Dushyan Vaithiyanathan, Maxis’ Head of Consumer Business (third from right), together with the ‘God of Prosperity’ and Hotlink 4G roller bladers at the launch of the Maxis Chinese New Year campaign, held earlier today at the KLCC iCentre.

Dushyan Vaithiyanathan, Maxis’ Head of Consumer Business said, “Following the launch of #Hotlink in September last year, we have taken a step further to enhance our prepaid customers’ mobile experience by enabling them to surf the internet at even faster speeds. Today, more and more people are accessing richer content on their devices, such as video and music streaming as well as data-heavy websites. So Hotlink 4G is a natural progression and makes sense for customers as they get to enjoy an even better experience, and no one does it better than Maxis!”

The Maxis team kicking off its Chinese New Year campaign and introduced Hotlink 4G earlier today at Menara Maxis.

The journey of Maxis’ Chinese New Year campaign and Hotlink 4G kicked off with Maxis’ Chief Executive Officer Morten Lundal, together with the God of Prosperity and a group of 20 roller-bladers, handing out ‘Ang Pows’ to the public at the KLCC Maxis Centre and around the KLCC fountain area.

The Hotlink 4G roller bladers and promoters make their way around the KLCC area to spread the word about Maxis’ Chinese New Year campaign and Hotlink 4G. 

Over the next few weeks, the roller bladers will head towards roadshows in the Klang Valley, Penang and Johor Bahru during which the public can participate in exciting games and activities. The final roadshow will take place from 7 – 9 February, where customers will stand a chance to win tickets to a special Hotlink-sponsored concert, featuring Taiwanese hip hop band Da Mouth and Hong Kong-based DJ Tenashar, on 15 February. Subscribers of the 1GB or 3GB Mobile Internet passes can also participate in SMS contests to stand a chance to win VIP tickets to the concert.

To learn more about Hotlink 4G, visit www.hotlink.com.my.