SCCyberworld

Friday, November 14, 2008

mTOUCHE STRIKES DEAL WITH PARAMOUNT DIGITAL ENTERTAINMENT

mTouche Teams With Hollywood Studio To Strengthen Leadership In Interactive Mobile Content Arena

Kuala Lumpur, 13 Nov 2008 - MESDAQ-listed mTouche Technology Berhad (‘mTouche’) today announced its collaboration with Paramount Digital Entertainment to localise and distribute Paramount Pictures content through interactive mobile devices exclusively for Malaysia and Thailand in the South East Asian (SEA) market. Paramount Digital Entertainment is part of Paramount Pictures Corporation - a unit of Viacom Inc. (NYSE: VIA and VIA.B).

Terms of this deal will enable Paramount Pictures’ rich filmed-based content to be transformed, localized and accessible in SEA via multiple wireless touch points.

Additionally, mTouche will develop and deliver a hybrid roll-out of content offerings, including movie-themed ringtones, wallpapers, java games, on-demand video clips and movie updates to be based upon a select list of titles from Paramount Pictures’ existing catalogue and upcoming new releases.

Eugene Goh, CEO of mTouche says that collaborating with Paramount Digital Entertainment not only adds new exciting and rich mobile content to the company’s existing broad offering, but is also perfectly in synch with mTouche’s growth strategy.

“This new relationship with Paramount Digital Entertainment allows us to provide more than 55 million subscribers in Malaysia and Thailand access to innovative and popular digital entertainment like never before. With mTouche’s regional operational footprint in SEA, we are looking to expand our portfolio of products in SEA with the exciting catalogue of properties from Paramount Pictures.”

“Our deal with Paramount further endorses mTouche’s leadership position in the mobile content segment in SEA. With our best-in-class infrastructure, technology, quality, distribution and innovative marketing skills, we continue to push the boundaries by offering the latest trends and what the end-users want.”

“With proven skills in mobile content localisation and distribution, mTouche has an impressive network in this region, so it was a natural choice as Paramount Digital Entertainment’s strategic distributor for Malaysia and Thailand,” states Dennis Miyata, Vice President Digital Distribution, Asia Pacific. “SEA has witnessed extraordinary growth for the past years and with vast innovative technologies and latest handsets available to consumers right now, the demand for information and premium entertainment that is both mobile and interactive, is on the rise.”

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