Lawson Combines ANZ and Asia into APAC Regional Organisation; New Appointments Announced

SINGAPORE, 22 December 2008–Lawson Software today announced that it is combining its Australian and New Zealand business with its Asia operations to create a unified Asia Pacific regional organisation.

As part of the move, David Hope will take on an expanded role as Lawson regional vice president & Managing Director for Asia Pacific. Hope, based in Singapore, has been managing Lawson's Asia business for the last 8 years and now assumes responsibility for Australia and New Zealand under the combined Asia Pacific territory.

As part of the launch of Lawson Asia Pacific the following appointments are effective immediately: Trygve Slette, based in Singapore, takes on the position of Lawson Professional Services director for Lawson Asia-Pacific Brian Fan, based in Singapore, takes on the position of marketing director for Lawson Asia-Pacific Wong Ping Ping, based in Singapore takes on the role of sales director for Lawson South East Asia Ian Desbrow, based in Sydney, takes on the responsibility of sales director for Lawson Australia and New Zealand Noriyasu Kida, based in Tokyo, takes on the responsibility as country manager for Lawson Japan

Lawson has created a unified Asia Pacific regional organisation to take advantage of the renewed strength of the ANZ market by combining resources with existing Lawson businesses across various Asian markets.

The amalgamation of the two regions ideally positions Lawson as a key player in the enterprise software market in the Asia Pacific region, which is likely to become the global growth engine in the future.

“The amalgamation marks a new chapter in the evolution of the Lawson business. By combining the regions, we are able to create a more streamlined, focused and customer driven organisation. As such, the long term outlook is very positive as we see a strong pipeline for new business emerging as economic conditions recover and stabilise,” said David Hope, Lawson regional vice president for Asia Pacific.

Lawson’s Asia Pacific customer base now stands at over 600. In addition, Lawson has more than 1,000 direct employees in the region across 20 offices located in 12 countries including Australia, New Zealand, Singapore, Malaysia, Japan, Philippines, Thailand, India, Indonesia, China and Hong Kong.