KUALA LUMPUR – Affin Bank Berhad (AFFINBANK) today launched affinOnline.com, an Internet–based retail banking facility specifically designed to help everyday customers do their banking transactions with the ease, safety and simplicity of point–and–click.
Online banking is already prevalent in Malaysia. At AFFINBANK, its Retail Internet Banking strategy is based on serving the needs of any customer who may not have the time to go to banks – busy entrepreneurs, the aged or disabled, people living in areas without banks nearby, people on holiday or parents with young children. 
( left – right)YBhg Dato’ Sri Abdul Hamidy Abdul Hafiz, Managing Director/CEO Affin Bank Berhad, Mr Shariffudin Mohamad, Director Operations and Project Sponsor affinOnline.com and Mr Ou Shian Wei, CEO IBM Malaysia
With affinOnline.com, customers will have access to a variety of transaction options. These transactions will be secure because affinOnline.com was designed on a strategy based on three basic premises: easy to use, convenient and safe.
That strategy also complements AFFINBANK tagline “Banking without Barriers” because affinOnline.com is purposely designed in a manner where anyone with a computer and internet access will be able to make online transactions easily and safely.
( left – right)Mr Ou Shian Waei, CEO IBM Malaysia, YBhg Dato’ Sri Abdul Hamidy Abdul Hafiz, Managing Director/CEO Affin Bank Berhad and En. Shariffudin Mohamad, Director Operations and Project Sponsor affinOnline.com
“We are very mindful that online banking could be a barrier to customers or even to savvy computer users. When we embarked on our internet banking strategy, we made sure that there will be a high level of consumer confidence in our service. We conducted an in-depth study of online banking to know and understand all the problems associated with such a service.
“The end result for our customers is user friendliness. affinOnline.com is online 24 hours a day, without disruptions. It has good response times. That is what we all want from online banking – user friendliness, convenience and safety for all users,” says AFFINBANK Bhd’s Managing Director/ CEO Dato’ Sri Abdul Hamidy Abdul Hafiz.
He adds that AFFINBANK’s introduction of affinOnline.com is an evolution of services the bank offers its customers.
“At AFFINBANK, we want to make banking as easy as possible for our customers. We introduced voucher–less banking as well as counter free banking, so that banking transactions can be made in a comfortable environment. These are areas where we led the market. Banking today is all about how you cater to customers’ needs and demands. Our internet banking strategy helps our customers by distributing and expanding our delivery channels as wide as possible, so that any person with or without a computer will still be able to make their banking transactions, not only from the comfort of their homes but also anywhere in the world” says Dato’ Sri Abdul Hamidy.
AFFINBANK partnered with IBM and S1 to develop affinOnline.com on a platform that is robust enough to cater to the needs of its customers.
“For people who do not have access to computers, we have installed internet kiosks in our branches so that they can continue to do banking in our self–service lobbies. AFFINBANK is progressively rolling out its internet kiosks across all its branches throughout Malaysia.
“These kiosks are a physical representation of our tagline “Banking without Barriers” because they also offer 24–hour banking. Accessibility to internet banking will not be confined to branches anymore. Customers can do their banking whenever it is convenient for them,” says Dato’ Sri Abdul Hamidy.
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