SCCyberworld

Friday, June 12, 2009

A Brand New Star at COMPUTEX 2008 - CHOIIX

The first product, Ergonomic Metal Sleeve for Heat Dissipation & Screen Protection, was nominated for COMPUTEX Best Choice Award.

CHOIIX vows to personalize accessories for your digital life.

Since the launch of the Mac Book Air and the eeePC, digital life has become more individual and spontaneous. According to a report from MIC, it is estimated that 110 million notebooks will be sold in 2008. Between 2004 and 2007, while the sales of desktop PCs have been experiencing a slump, notebook computer sales have more than doubled. Because of the sales forecast for 2008, we have endeavored to break into a new market where users are now asking for more convenience and personal style.

【CHOIIX】was born to meet the need to express individuality in your digital life!

First Product - Ergonomic Metal Sleeve for Heat Dissipation & Screen Protection - is suited to the new using habits of consumers

CHOIIX will unveil its first unique and state-of-the-art product, the Ergonomic Metal Sleeve for Heat Dissipation & Screen Protection at COMPUTEX 2008.

According to a survey conducted by CHOIIX, about 64% of notebook users in Taiwan move their notebooks 5 times a week. With the exception of offices, more than 90% of people use their notebooks on public transportation as well as other public places. Thus following the new trend in digital lifestyle products of adopting thinner screens and convenient touch panels, CHOIIX’s first product, the Ergonomic Metal Sleeve for Heat Dissipation & Screen Protection, is the one and only sleeve integrating heat dissipation, protection and comfort well suited to the new using habits of consumers.

CHOIIX’s first product was nominated for COMPUTEX Best Choice Award, beating more than 500 rivals

CHOIIX aims to introduce a simple lifestyle to computer accessories. This product is based on the philosophy of simple design. Its’ name and usage were defined in accordance with the needs of users, breaking free from the limitations imposed by products on the market.

The Ergonomic Metal Sleeve for Heat Dissipation & Screen Protection exploits new technology combining anti-shock foam with heat-dissipating brushed aluminum, pushing them to their limit. The sleeve protects LED and LCD panels without the burden of a full hard case while effectively and efficiently dissipating heat both protecting the user and adding stability to notebook performance.
The aluminum frame provides stability and insulates the legs from heat when placed on the lap. When placed on a desk, the angle of inclination provides optimal positioning to prevent injury and fatigue to hands, wrists and shoulders. In addition we add a bit of simple character and color to boost the overall appeal and charisma of notebook computers.

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