Business Logic Systems announce another market-first with the launch of Real-Time Marketing Manager

New InTelestage module triggers instant response to customer recharges

Kuala Lumpur, Malaysia, June 2, 2009 - Mobile operators in Asia-Pacific can now respond to customer events, such as recharges, as they happen, to drive up service usage and increase customer lifetime value, with the launch of InTelestage Real-Time Marketing Manager from Business Logic Systems, a specialist in customer intelligence, marketing automation and customer loyalty solutions for mobile network operators.

InTelestage Real-Time Marketing Manager offers operators the potential to realise the full value of personalised customer communication, by reducing the inherent latency in campaign management solutions from days or weeks to just a few seconds. That means operators can trigger automated SMS responses to subscribers within minutes of them recharging, so that each customer feels uniquely valued.

Stewart Goldberg, Executive Chairman, Business Logic Systems comments: “Rewarding customers for their loyalty has always presented a challenge for operators, many of whom are forced to rely on data from CRM systems that is often out-of-date and quite possibly irrelevant to the customer’s real-time requirements. The problem is even more acute for pre-pay customers.”

“InTelestage Real-time Marketing Manager overcomes this challenge by allowing operators to reward or respond to relevant customer events such as recharges, as they happen. Operators benefit from a highly targeted real-time sales channel that can drive up service usage via a two-way automated SMS dialogue.”

Marketers can set up automated campaigns that respond to customer behaviour, such as recharge or purchase of a Value Added Service within minutes. Operators can trigger a thank you SMS, apply a reward (in the form of airtime or VAS) or prompt further profitable behaviours by offering an incentive.

InTelestage Real-Time Marketing Manager can be easily integrated with best of breed CRM systems, to create an end-to-end solution for real-time communication. Because the entire campaign process is automated, multiple campaigns can run simultaneously to different micro segments of the subscriber base.

Real-time Marketing Manager is part of InTelestage™, the only Customer Lifecycle Management software specifically designed for mobile operators. The InTelestageTM modules share a common software platform, based upon the latest Microsoft .net and service-oriented architecture (SOA).

When integrated with other modules from the InTelestageTM portfolio, Real-time Marketing Manager’s intuitive user interface allows marketers to design and execute trigger-based marketing campaigns to customer micro-segments, based on real-time customer recharge events, from the desktop.

“Real-time Marketing Manager will be key to Business Logic Systems’ ongoing success in Asia-Pacific” commented Vicks Kanagasingam, President Asia Pacific, Business Logic Systems. “With such a diverse market of mobile phone users, mass marketing campaigns using existing CRM systems have had limited success. With Real-time Marketing Manager, operators across the region can instantly increase the relevancy and effectiveness of their customer communications with real-time, reliable and customer-specific information. “