SCCyberworld

Friday, September 30, 2011

LOGITECH TURNS 30 WITH A BANG!

Logitech continues its legacy as one of the most successful technology companies in the world

KUALA LUMPUR, 30 September 2011— 2011 is the year Logitech® celebrates three decades of connecting people to the digital experiences they care about. A true global company with Swiss origin and heritage, Logitech® has always valued innovation, quality and design.

Committed to Enhancing the Digital Experience
Logitech® first became known as the leader in mice, as they focused on a succession of innovations for this ubiquitous device that has become synonymous with a person’s interaction with a personal computer. From there, Logitech® became the world leader in a full portfolio of peripherals for the PC that enhance the users’ experiences with their digital pursuits. Logitech® is now building their future growth with peripherals, accessories and software solutions around all the important screens for the digital world.

“At Logitech®, our strategy has always been focused on the screens that people use as their windows into the digital world. We study how people use their screens (laptop PC or Mac, tablet, TV, smartphone and meeting room screens) and create products that enhance their experience with those screens, whether they are using them as consumers or as participants in a business or enterprise,” said Mr Prasenjit Sarkar, Logitech’s Regional Director for South East Asia.

Reinvention and Expansion into the Future
For many years, Logitech® has held the leadership position as a worldwide brand in peripherals for the PC – mice, keyboards, webcams, speakers, headsets and gaming controllers of all kinds. In recent years, the company has broadened its business into products for the digital home as well as for the meeting room.

With 30 years of history, experience and true Swiss heritage, the changing market and consumers continue to offer new opportunities to Logitech®, and strategic transformation has been made to take advantage of such opportunities. Logitech® will continue to focus on connecting people to their personal digital experiences and at the same time, is also expanding into new growth categories – digital home, tablets and in key emerging markets.

30th Anniversary Contest
In conjunction with Logitech’s 30th Anniversary on 2 October 2011, Logitech Malaysia is running a contest for their fans. There is an opportunity to win Logitech® products and also exclusive merchandise. For more information on the contest, log on to www.facebook.com/LogitechMalaysia
For more details on the products, do log on to www.logitech.com/my

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